BENlabs Named “Best Performance Marketing Company” by MarTech Breakthrough Awards
BENlabs has just earned a major accolade in the performance marketing world, being named the…
Read MoreBENlabs Named “Best Performance Marketing Company” by MarTech Breakthrough Awards
Movie Product Placement: Terms Brands and Productions Need to Know
Movie product placement has come a long way. In fact, movie product placement is only…
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AI Prompt: Explain It Like I’m Five
AI prompts explained using genies, stuffed animals, dinosaurs, and magic hats in this AI prompt:…
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The FTC and Beyond: Ad Disclosure Rules Around the World
Transparency in influencer marketing is a legal requirement in most countries across the world. We…
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How to Create the Perfect Influencer Brief
The perfect influencer brief, just like the content it’s trying to kickstart, is part art…
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Ten Instagram Mom Influencers for Your Back-To-School Campaings
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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ELI5: What is an AI Agent?
An AI agent learns what you’re trying to do and then uses its computer smarts…
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Can the pace of change continue for AI? | Ask BENlabs
After the 2023 blockbuster year in AI, we sat down to ask Alex McFadyen whether…
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How to Get Noticed on LinkedIn – Five Things Marketers Should Know
Marketers, learn some practical insights and strategies to help maximize your presence and get noticed…
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Will AI Take My Job? | Ask BENlabs
With all the advancements in generative AI, many people are asking the question, will AI…
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Top Tech Influencers on Instagram Today
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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How does a brand find the right content creator for them? | Ask BENlabs
With millions of creators out there, how does a brand pinpoint the perfect creator for…
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Ask BENlabs | What’s your BENlabs elevator pitch?
Our elevator pitch is our track record. By leveraging audience mapping tools to build large-scale…
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Ask BENlabs | Does BENlabs use ChatGPT?
ChatGPT is a very handy tool. But the superpower of BENlabs is our proprietary AI…
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Five YouTube Marketing Mistakes Brands Can Easily Avoid
YouTube marketing is a goldmine for great video campaigns but a minefield for bad ones.…
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Ask BENlabs | What is cluster analysis?
At BENabs, we use it, and we talk about it, all the time. But what…
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Ask BENlabs | Learn, Create, Model Scale – What Does That Mean?
Our approach to AI- and data-driven marketing is described as "Learn, Create, Model, Scale." But…
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Ten Brand-Friendly Family Influencers Keeping it Real on Instagram
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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Growing a Brand YouTube Channel in 2024: 102 Guide for Marketers
We've covered the why's of growing a brand YouTube channel. Now, here's how to create…
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Mastering the Art of Engagement: Insights from MrBeast’s YouTube Strategy
In the dynamic world of digital marketing, staying ahead means learning from the best. MrBeast,…
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AI Insight: The Monthly Digest
Stay on top of what’s happening in AI marketing news with our monthly recap. Just…
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Growing a Brand YouTube Channel in 2024: 101 Guide for Marketers
From finding customers, to building relationships with them, find out why YouTube Marketing is an…
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Emerging Trends in Digital Marketing: Insights from VidSummit 2023 Creators
In a panel featured at VidSummit, creators share their insights on digital marketings trends that…
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10 Brand-Friendly “Finfluencers” Making an Impact on Instagram
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
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How Influencer Marketing Works
Does influencer marketing work? Yes, done well it absolutely will boost sales, brand recognition and…
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Unmasking the Impact of AI in Social Media Security: Insights from BENlabs
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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How the Generative AI Revolution is Driving Creators and Brands
Generative AI tools and generative AI content are the hot topic. Here’s what creators and…
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Ask BENlabs | How Does a Car Physically End Up in a Movie or TV Show?
A lot goes into executing a well-integrated automotive product placement, but how does a production…
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Ask BENlabs | How Does a Car End Up in a Movie or TV Show?
Simply put, many people just don’t know how an EV would fit into their lives…
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Ask BENlabs | What is the most common mistake marketers make?
Simply put, many people just don’t know how an EV would fit into their lives…
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Ask BENlabs | What are the biggest challenges facing automotive marketers today?
Simply put, many people just don’t know how an EV would fit into their lives…
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10 Health and Fitness Content Creators that Connect with Audiences
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
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Ask BENlabs | How do you know when a project is the right fit for a vehicle?
In automotive product placement, finding the right project for a vehicle involves a look at…
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The Uncharted Benefits of Marketing AI Automation and Generative AI
AI is a buzzword but AI is much more than just a buzzword. It’s hard…
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The 10 Greatest Marketers of All Time
What does it take to be among the greatest marketers in the world? All of…
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Ask BENlabs | What do you tell a brand that’s on the fence?
By becoming part of the story, brands leverage the audience's emotional connection to that story.…
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Creator Spotlight: Unfiltered Culture + Cuisine with Chris @authentic_traveling
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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Best Marketing Podcasts for Marketers in 2023
Whether you’re looking for the latest and greatest marketing methods and opportunities or you just…
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ELI5: Explain Cluster Analysis
How does cluster analysis actually work? And how would you explain it to a five…
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How Cluster Analysis Takes Influencer Marketing to the Next Level
Cluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
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Creator Corner: Blow Up Your Content with a Data-Driven Approach
How to Blow Up on YouTube Shorts Enrico Incarnati, @EnricoIncarnati on YouTube, knows a thing…
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10 Influencer Marketing Interview Questions Every Brand Manager Should Ask
Content creator conversation starters for marketers.
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Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
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Creator Spotlight: Mamapreneurship with Jenna Ricciardi
A Brooklyn native, Jenna Ricciardi shares her family travels and insider advice on things to…
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When is an Agency (Of the Year) Not an Agency?
BENlabs was nominated for the 2023 Streamy award for Agency of the Year 2023. The…
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Ask BENlabs: How Much Does Product Placement Cost?
How much does product placement cost? Well, that really depends. We know that product placement…
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How Songwriters, Artists and Labels Are Evolving in the AI Era
AI is making its impact felt everywhere. That includes AI in the music industry. Among…
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Creator Corner: On YouTube Shorts and Your Content Calendar
YouTube Shorts Link Changes: a Long Time Coming There are some big changes coming to…
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CPG Influencer Marketing and the CPG Brand Loyalty Shake-Up
CPG influencer marketing is the key to catch and hold audience attention in the face…
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ELI5: Generative AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Ask BENlabs: Creators Reach Super Bowl-Sized Audiences Every Day
The Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment……
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Gaming Influencer Marketing: Overwolf Content Ambassadors Drive 150K Installs
Overwolf is an all-in-one platform for creating, sharing and monetizing in-game apps and mods. Overwolf…
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Creator Spotlight: Ezequiel Cardenas Turned His 15 Minutes Into a Dedicated Fan Base
Ezequiel Cardenas is a singer/songwriter, actor, and content creator from southern California. Cardenas rose to…
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Ask BENlabs: Product Placement in Movies and TV: The Three Big Questions Answered
Product placement in movies and product placement in TV shows doesn’t just happen. Effective product…
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Influencer Marketing for Older Audiences
Influencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
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ELI5: Predictive AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Ask BENlabs: How To Avoid the Biggest Mistakes Marketers Make in Creator Marketing
How does a marketer choose the best content creators for their influence campaign? They follow…
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Brands That Work With Micro Influencers Look Beyond Follower Count
Big name influencers drive awareness, but brands that work with micro influencers build a more…
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Gel Blaster Toy Targets Creator Marketing Success
Gel Blaster is #1 With a Gellet™ Gel Blaster was created to get everyone outside,…
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Video Game Influencer Marketing: How to Bring Your A Game
Video game influencer marketing? In this creator economy? While we prefer the term creator over…
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Ask BENlabs: How To Choose The Best Content Creators For Your Brand
How does a marketer choose the best content creators for their influence campaign? They follow…
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Creator Corner: Get Found and Get Paid
Being a content creator is hard. Fun? Sure. A lot of the time. A ton…
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ELI5: Machine Learning
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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2023’s Top 5 Music Marketing Trends (So Far)
Music marketing has been impacting culture and consumer behavior since the dawn of recorded music.…
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Creator Spotlight: Kevin Langue – It’s All in a Day’s Work
Kevin Langue (YouTube | Instagram) is an actor, director, and online content creator and the…
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Content Creator vs. Influencer: It’s All About Authenticity
Thinking of influential voices as content creators vs influencers is key to authenticity, and authenticity…
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Bloomingdale’s Taps BENlabs for Influencer Marketing Success
Bloomingdale's tapped content creators to build an authentic connection with younger shoppers.
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11 Lessons on Content Success from MrBeast
11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
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Creator Spotlight: Ian Eastwood Captivates Audiences Online and Off
Ian Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
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BENlabs Introduces New AI-Powered Video Thumbnail Analyzer and Title Generator Tools to TubeBuddy Platform
The new Thumbnail Analyzer and Title Generator tools come quickly behind the launch of the…
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AI Intel: Is AI Magic? Spoiler: No
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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Ask BENlabs: How to Get Started in Influencer Marketing
Ask BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
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3 Tips to Shape Your Spring and Summer Influencer Programs
3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
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25 Essential Tools for Content Creators
25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
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ELI5: Artificial Intelligence (AI)
Explain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
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TikTok and the Chipmunks: Understanding the Sped-Up TikTok Music Trend for Marketers
Sped-up music is hot on TikTok. Here’s what brands and marketers need to know about…
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7 Tips for How to Work with Brands as a Creator
Getting a brand deal can feel like a challenge but as a content creator and…
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AI Glossary: Defining Key Artificial Intelligence Terms
“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
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BENlabs Launches AI-Driven Suggested Shorts and Vertical Video Tool to Help Creators Create and Optimize Short Form Video Content
BENlabs AI platform (TubeBuddy) helps creators and brands create and optimize automated short form and…
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Nano vs Micro vs Mid vs Macro vs Mega Influencers: What Marketers Need to Know
Working with content creators who are influencers in their communities is a great way for…
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AI Intel: Of Donuts and Deep Learning
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand: Review
“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
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ELI5: Influencer Marketing
Influencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
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Instagram Influencer Marketing: A Marketer’s Guide to Strategic Campaigns
Instagram is an influencer marketing must for brands at any stage. The platform has 2…
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Influencer Marketing for Brand Lift vs. Performance: Measuring Results and Finding Balance
Is influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
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5 Keys to Driving Influencer Campaign Success
You might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
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10 Must-Read Marketing Books That Will Change Your Approach Forever
If there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
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How Unstructured Data is Revolutionizing Marketing
There’s no shortage of data but not all data is created equal. Structured data is…
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ELI5: Define Retargeting
Retargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
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Women’s History Month Spotlight: Celebrating BENlabs Standout Campaigns
Women dominate the world of influencer marketing. They are the influencers and the audience. They…
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How to Be Data-Driven in Influencer Marketing Without Sacrificing Feel
The influencer part of influencer marketing is all about authenticity. Authenticity is all about feeling.…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand
Welcome to the BENlabs Book Club. Each month, we’ll read a marketing book, share some…
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How AI is Revolutionizing Influencer Marketing
Influencer marketing has become a popular strategy for marketers to reach audiences with brand messages.…
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How to Get Started as an Influencer for Creators
Influencers. Creators. Internet celebrities. In today’s social media world, these words mean different things. And…
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AI Intel: Data, Data, Everywhere
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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How to Tap the Top Trends in Influencer Marketing for Marketers
Influencer marketing is an ever-evolving and essential part of the modern marketing mix. Influencer marketing…
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Why Your Brand Should Use Influencer Marketing
Influencer marketing is the future of digital advertising for brands. With seven in 10 U.S.…
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How To Be Authentic In Influencer Marketing
Influence marketing is more complicated than just cutting a check to a popular social media…
Read MoreBEN Group Is Now BENlabs, Reflecting Its Innovative Use of AI to Connect Brands and Creators With Key Audiences Through Engaged Human Attention
Global tech leader in leveraging data and artificial intelligence in media and entertainment embraces a…
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