Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Influencer
Creator Corner: Big YouTube Monetization Changes & More
Big Changes to YouTube Monetization YouTube splits ad and other revenues with creators on the…
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10 Automotive Influencers to Watch
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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How Influencer Marketing Works
Does influencer marketing work? Yes, done well it absolutely, influencer marketing works to boost sales,…
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Durex Condom Brand Makes Cultural Impact with Music Brand Integrations
BRAND INTEGRATION DRIVES DUREX TO #1 To spread its positive sexual wellness message, Durex tapped…
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A CPG Influencer Marketing Success Story for Mission Foods and Guerrero
Tracking offline sales is key to CPG influencer marketing success.
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Creator Spotlight: Mamapreneurship with Jenna Ricciardi
A Brooklyn native, Jenna Ricciardi shares her family travels and insider advice on things to…
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When is an Agency (Of the Year) Not an Agency?
BENlabs was nominated for the 2023 Streamy award for Agency of the Year 2023. The…
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Top and Emerging Fashion Influencers to Watch 2023
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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Creator Corner: On YouTube Shorts and Your Content Calendar
YouTube Shorts Link Changes: a Long Time Coming There are some big changes coming to…
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CPG Influencer Marketing and the CPG Brand Loyalty Shake-Up
CPG influencer marketing is the key to catch and hold audience attention in the face…
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It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
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ELI5: Generative AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Ask BENlabs: Creators Reach Super Bowl-Sized Audiences Every Day
The Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment……
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Dupe Culture: Understanding is the First Step to Unraveling
What is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
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Building Brand Community: Tapping Creators to Build Community
The small creator approach offers lessons for building brand community.
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Gaming Influencer Marketing: Overwolf Content Ambassadors Drive 150K Installs
Overwolf is an all-in-one platform for creating, sharing and monetizing in-game apps and mods. Overwolf…
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Creator Spotlight: Ezequiel Cardenas Turned His 15 Minutes Into a Dedicated Fan Base
Ezequiel Cardenas is a singer/songwriter, actor, and content creator from southern California. Cardenas rose to…
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Influencer Marketing for Older Audiences
Influencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
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ELI5: Predictive AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Ask BENlabs: How To Avoid the Biggest Mistakes Marketers Make in Creator Marketing
How does a marketer choose the best content creators for their influence campaign? They follow…
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How to Create a Threads Brand Strategy
Should marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
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Brands That Work With Micro Influencers Look Beyond Follower Count
Big name influencers drive awareness, but brands that work with micro influencers build a more…
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Gel Blaster Toy Targets Creator Marketing Success
Gel Blaster is #1 With a Gellet™ Gel Blaster was created to get everyone outside,…
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Video Game Influencer Marketing: How to Bring Your A Game
Video game influencer marketing? In this creator economy? While we prefer the term creator over…
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Ask BENlabs: How To Choose The Best Content Creators For Your Brand
How does a marketer choose the best content creators for their influence campaign? They follow…
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Creator Corner: Get Found and Get Paid
Being a content creator is hard. Fun? Sure. A lot of the time. A ton…
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ELI5: Machine Learning
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Creator Spotlight: Kevin Langue – It’s All in a Day’s Work
Kevin Langue (YouTube | Instagram) is an actor, director, and online content creator and the…
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Content Creator vs. Influencer: It’s All About Authenticity
Thinking of influential voices as content creators vs influencers is key to authenticity, and authenticity…
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Ask BENlabs: Top Trends Impacting Marketers Today
AI in marketing is the biggest challenge facing marketers today… but it’s also the biggest…
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How to Create the Perfect Influencer Brief
The perfect influencer brief, just like the content it’s trying to kickstart, is part art…
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Bloomingdale’s Taps BENlabs for Influencer Marketing Success
Bloomingdale's tapped content creators to build an authentic connection with younger shoppers.
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11 Lessons on Content Success from MrBeast
11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
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Creator Spotlight: Ian Eastwood Captivates Audiences Online and Off
Ian Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
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AI Intel: Is AI Magic? Spoiler: No
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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Ask BENlabs: How to Get Started in Influencer Marketing
Ask BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
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3 Tips to Shape Your Spring and Summer Influencer Programs
3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
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25 Essential Tools for Content Creators
25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
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ELI5: Artificial Intelligence (AI)
Explain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
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7 Tips for How to Work with Brands as a Creator
Getting a brand deal can feel like a challenge but as a content creator and…
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AI Glossary: Defining Key Artificial Intelligence Terms
“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
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Nano vs Micro vs Mid vs Macro vs Mega Influencers: What Marketers Need to Know
Working with content creators who are influencers in their communities is a great way for…
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AI Intel: Of Donuts and Deep Learning
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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How Cluster Analysis Takes Influencer Marketing to the Next Level
Cluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand: Review
“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
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ELI5: Influencer Marketing
Influencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
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Instagram Influencer Marketing: A Marketer’s Guide to Strategic Campaigns
Instagram is an influencer marketing must for brands at any stage. The platform has 2…
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Influencer Marketing for Brand Lift vs. Performance: Measuring Results and Finding Balance
Is influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
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5 Keys to Driving Influencer Campaign Success
You might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
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10 Must-Read Marketing Books That Will Change Your Approach Forever
If there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
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How Unstructured Data is Revolutionizing Marketing
There’s no shortage of data but not all data is created equal. Structured data is…
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ELI5: Define Retargeting
Retargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
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Women’s History Month Spotlight: Celebrating BENlabs Standout Campaigns
Women dominate the world of influencer marketing. They are the influencers and the audience. They…
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How to Be Data-Driven in Influencer Marketing Without Sacrificing Feel
The influencer part of influencer marketing is all about authenticity. Authenticity is all about feeling.…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand
Welcome to the BENlabs Book Club. Each month, we’ll read a marketing book, share some…
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How AI is Revolutionizing Influencer Marketing
Influencer marketing has become a popular strategy for marketers to reach audiences with brand messages.…
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How to Get Started as an Influencer for Creators
Influencers. Creators. Internet celebrities. In today’s social media world, these words mean different things. And…
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AI Intel: Data, Data, Everywhere
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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How to Tap the Top Trends in Influencer Marketing for Marketers
Influencer marketing is an ever-evolving and essential part of the modern marketing mix. Influencer marketing…
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Why Your Brand Should Use Influencer Marketing
Influencer marketing is the future of digital advertising for brands. With seven in 10 U.S.…
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How To Be Authentic In Influencer Marketing
Influence marketing is more complicated than just cutting a check to a popular social media…
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10 Things Every Influencer Wishes Marketers Knew Before Reaching Out
Reaching out to content creator influencers might feel like the best place to start an…
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Is AI Going To Steal My Job? An AI’s Guide For Marketers and Content Creators
AI is the future. We like to think of it as computers doing computer things…
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How To Tell If An Influencer’s Followers Are Real Or Fake
Follower count is a leading indicator when marketers evaluate content influencers. It makes sense: the…
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The 10 Greatest Marketers of All Time
What does it take to be among the greatest marketers in the world? All of…
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How AI is Changing the Landscape of Video Production
AI (artificial intelligence) may not be out for our jobs but the people who know…
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How Do Influencers Get Paid?
Marketers love influence as an authentic way to connect with people. The big question, for…
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Best Influencer Marketing Campaigns for Marketers to Follow
When it’s done well, influencer marketing boosts revenue and brand exposure. Partnering with aligned content…
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10 Questions Every Marketer Should Ask Influencers Before They Commit
We know that influence marketing works, that’s why brands are going all-in. How do we,…
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Choosing the Right Influencer: A Guide for Successful Partnerships
Influencer marketing is a powerful way for companies to connect with audiences. Businesses can expand…
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The Impact of AI on Marketing: Opportunities and Challenges
Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing and customer…
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What Is Marketing Automation?
Marketing automation is like autopilot: smart and helpful but not to be completely relied upon…
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The Marketing Glossary: 47 Essential Terms Every Marketer Should Know
Marketing has its own language. A stream of shorthands, buzzwords, acronyms, and initialisms. It’s practically…
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How To Track Influencer Marketing Success and ROI
Marketers turn to influencer marketing to show their brand, product or service in the best…
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3 Tips for Creator Campaigns in Tech
Driven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
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3 Tips for Creator Campaigns in Retail
As the online retail space gets more crowded, brands are leaning on creators to expand…
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22 Gaming Creators Brands Should Have on Their Radar
Learn more about some of the gaming industry’s top creators. A new brand partnership in…
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4 Tips for Producing Standout Holiday Creator Campaigns
You’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
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Affiliate Marketing Versus Creator Partnerships: What’s Right For Your Brand?
Collaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
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More Than Just A Product: Here’s Why Your Brand Values Matter
From Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
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The Mathematics of Creator Marketing: Harnessing the Power of Social Algorithms
Let’s say a cosmetics brand is looking to promote eye makeup using creator marketing. The…
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3 Tips for Activating Creator Campaigns in the Metaverse
The metaverse has become an imaginative testing ground for online gaming, social media, and virtual…
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Back-to-School Was Different This Year—Here’s What That Means For Your Next Campaign
It’s that time of year again. Kids across the country are gearing up for the…
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Why More Brands Are Going All-In on Influencer Marketing
In search of real ROI, marketers are considering traditional digital ads a thing of the…
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AI Can’t Replicate Creativity—But It Can Improve It
In the world of influencer marketing, creative AI can aid both sides of the industry…
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Scale Your Influencer Marketing Campaign With a Performance-Driven Strategy
With 73% of brands operating influencer marketing programs today, increasing visibility into campaign performance has…
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Meet Marcela Marañon, the First Latina Wheelchair User to Climb Mt. Kilimanjaro
When a car accident in 2002 rendered her an amputee paralyzed from the waist down,…
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How Brands Can Make Pride Last All Year Long
With more access to information than ever, today’s consumers approach brands with a significant degree…
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The New Rules of In-Person Activations
As we see more cities begin to do away with COVID restrictions, it might seem…
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Industry Intel: Brands See Value Partnering with Gaming Creators
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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How Influencer Marketing Drives Measurable Conversions
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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Influencer Marketing is a Full-Funnel Strategy
Influencer marketing has matured into a full-funnel strategy. And the timing is perfect: as online…
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The Metaverse Will Be Led by Creators
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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Three Ways Brands Can Celebrate International Creator Day on April 23
Brand-creator partnerships are usually about creators amplifying the work of brands. On Creator Day, we…
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