BENlabs Sets the Benchmark for Driving Brand Lift
See how BENlabs drives brand impact with data-backed, story-driven influencer marketing, boosting ad recall, sentiment,…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Influencer
Navigating a Potential TikTok Ban: Insights from Aaron Frank, Chief Marketing and Insights Officer at BENlabs
Discover how brands can prepare for the potential TikTok ban with expert insights from BENlabs'…
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TubeBuddy Launches New Audience Insight Tools to Drive Creator Growth on YouTube
TubeBuddy’s Audience Understanding Tools enhance visibility into key performance metrics and competitor content, unlocking industry-first…
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Emerging and Crossover Artists Dominate the 2025 Grammy Nominations: Lessons for Brands
Discover how the Grammys highlight opportunities for brands to diversify reach and create cultural impact.
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How to Measure In-Store Sales Lift from Influencer Marketing
Discover BENlabs' innovative approach to measuring in-store sales lift from influencer marketing while ensuring data…
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The FTC and Beyond: Ad Disclosure Rules Around the World
Transparency in influencer marketing is a legal requirement in most countries across the world. We…
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How to Create the Perfect Influencer Brief
The perfect influencer brief, just like the content it’s trying to kickstart, is part art…
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Ten Instagram Mom Influencers for Your Back-To-School Campaings
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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Can the pace of change continue for AI? | Ask BENlabs
After the 2023 blockbuster year in AI, we sat down to ask Alex McFadyen whether…
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How to Get Noticed on LinkedIn – Five Things Marketers Should Know
Marketers, learn some practical insights and strategies to help maximize your presence and get noticed…
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Will AI Take My Job? | Ask BENlabs
With all the advancements in generative AI, many people are asking the question, will AI…
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Top Tech Influencers on Instagram Today
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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How does a brand find the right content creator for them? | Ask BENlabs
With millions of creators out there, how does a brand pinpoint the perfect creator for…
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Ask BENlabs | What’s your BENlabs elevator pitch?
Our elevator pitch is our track record. By leveraging audience mapping tools to build large-scale…
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Ask BENlabs | Does BENlabs use ChatGPT?
ChatGPT is a very handy tool. But the superpower of BENlabs is our proprietary AI…
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Ask BENlabs | What is cluster analysis?
At BENabs, we use it, and we talk about it, all the time. But what…
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Ask BENlabs | Learn, Create, Model Scale – What Does That Mean?
Our approach to AI- and data-driven marketing is described as "Learn, Create, Model, Scale." But…
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Ten Brand-Friendly Family Influencers Keeping it Real on Instagram
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
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Growing a Brand YouTube Channel in 2024: 102 Guide for Marketers
We've covered the why's of growing a brand YouTube channel. Now, here's how to create…
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Mastering the Art of Engagement: Insights from MrBeast’s YouTube Strategy
In the dynamic world of digital marketing, staying ahead means learning from the best. MrBeast,…
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Growing a Brand YouTube Channel in 2024: 101 Guide for Marketers
From finding customers, to building relationships with them, find out why YouTube Marketing is an…
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10 Brand-Friendly “Finfluencers” Making an Impact on Instagram
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
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How Influencer Marketing Works
Does influencer marketing work? Yes, done well it absolutely will boost sales, brand recognition and…
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Ask BENlabs | What’s Next for AI in 2024?
After the revolutionary "Year of Generative AI," we asked our EVP of Tech, what AI…
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Unmasking the Impact of AI in Social Media Security: Insights from BENlabs
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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Low-Code No-Code AI Tools for Business: Strategies for Adoption
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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Ask BENlabs | What was the big theme for AI in 2023?
How do you sum up the last year of advancements in artificial intelligence? According to…
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How the Generative AI Revolution is Driving Creators and Brands
Generative AI tools and generative AI content are the hot topic. Here’s what creators and…
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Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
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Chef Andre Rush: A Creator’s Journey from Army Greens to Chef’s Whites
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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Thinking Beyond Conversions: How a Brand Lift Study Benefits Brands and Creators Alike
Brand lift studies benefit creators and brands alike. Providing the access to the data required…
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Ask BENlabs | What is the most common mistake marketers make?
Simply put, many people just don’t know how an EV would fit into their lives…
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10 Health and Fitness Content Creators that Connect with Audiences
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
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The Uncharted Benefits of Marketing AI Automation and Generative AI
AI is a buzzword but AI is much more than just a buzzword. It’s hard…
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The 10 Greatest Marketers of All Time
What does it take to be among the greatest marketers in the world? All of…
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Creator Spotlight: Unfiltered Culture + Cuisine with Chris @authentic_traveling
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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ELI5: Explain Cluster Analysis
How does cluster analysis actually work? And how would you explain it to a five…
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How Cluster Analysis Takes Influencer Marketing to the Next Level
Cluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
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9 Food & Recipe Content Creators to Watch in 2023
Connecting with the creators who own their niche is a great way for brands to…
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Creator Corner: Blow Up Your Content with a Data-Driven Approach
How to Blow Up on YouTube Shorts Enrico Incarnati, @EnricoIncarnati on YouTube, knows a thing…
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10 Influencer Marketing Interview Questions Every Brand Manager Should Ask
Content creator conversation starters for marketers.
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ELI5: Define Unstructured Data
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Creator Spotlight: Authentic Cuisine + Authentic Content with José Barraza, @nowayjosecuisine
José Barraza – @NoWayJoséCuisine Socials: | Instagram | YouTube | TikTok | Facebook Watching José Barraza, AKA…
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Automotive Social Media Marketing: 15 Thought Starter Ideas
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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Noom Wellness App Taps Health Influencer Marketing that Gets Results
Before and After: Noom Wellness App Taps Health Influencer Marketing that Gets Results Weight is…
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Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
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Creator Corner: Big YouTube Monetization Changes & More
Big Changes to YouTube Monetization YouTube splits ad and other revenues with creators on the…
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10 Automotive Influencers to Watch
Concepts to Classics: 10 Automotive Influencers to Watch Influencers marketing automotive products just makes sense.…
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Durex Condom Brand Makes Cultural Impact with Music Brand Integrations
BRAND INTEGRATION DRIVES DUREX TO #1 To spread its positive sexual wellness message, Durex tapped…
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A CPG Influencer Marketing Success Story for Mission Foods and Guerrero
Tracking offline sales is key to CPG influencer marketing success.
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Creator Spotlight: Mamapreneurship with Jenna Ricciardi
A Brooklyn native, Jenna Ricciardi shares her family travels and insider advice on things to…
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When is an Agency (Of the Year) Not an Agency?
BENlabs was nominated for the 2023 Streamy award for Agency of the Year 2023. The…
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Top and Emerging Fashion Influencers to Watch 2023
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
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Creator Corner: On YouTube Shorts and Your Content Calendar
YouTube Shorts Link Changes: a Long Time Coming There are some big changes coming to…
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CPG Influencer Marketing and the CPG Brand Loyalty Shake-Up
CPG influencer marketing is the key to catch and hold audience attention in the face…
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It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
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ELI5: Generative AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Ask BENlabs: Creators Reach Super Bowl-Sized Audiences Every Day
The Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment……
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Dupe Culture: Understanding is the First Step to Unraveling
What is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
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Building Brand Community: Tapping Creators to Build Community
The small creator approach offers lessons for building brand community.
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Gaming Influencer Marketing: Overwolf Content Ambassadors Drive 150K Installs
Overwolf is an all-in-one platform for creating, sharing and monetizing in-game apps and mods. Overwolf…
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Creator Spotlight: Ezequiel Cardenas Turned His 15 Minutes Into a Dedicated Fan Base
Ezequiel Cardenas is a singer/songwriter, actor, and content creator from southern California. Cardenas rose to…
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Influencer Marketing for Older Audiences
Influencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
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ELI5: Predictive AI
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Ask BENlabs: How To Avoid the Biggest Mistakes Marketers Make in Creator Marketing
How does a marketer choose the best content creators for their influence campaign? They follow…
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How to Create a Threads Brand Strategy
Should marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
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Brands That Work With Micro Influencers Look Beyond Follower Count
Big name influencers drive awareness, but brands that work with micro influencers build a more…
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Gel Blaster Toy Targets Creator Marketing Success
Gel Blaster is #1 With a Gellet™ Gel Blaster was created to get everyone outside,…
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Video Game Influencer Marketing: How to Bring Your A Game
Video game influencer marketing? In this creator economy? While we prefer the term creator over…
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Ask BENlabs: How To Choose The Best Content Creators For Your Brand
How does a marketer choose the best content creators for their influence campaign? They follow…
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Creator Corner: Get Found and Get Paid
Being a content creator is hard. Fun? Sure. A lot of the time. A ton…
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ELI5: Machine Learning
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
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Creator Spotlight: Kevin Langue – It’s All in a Day’s Work
Kevin Langue (YouTube | Instagram) is an actor, director, and online content creator and the…
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Content Creator vs. Influencer: It’s All About Authenticity
Thinking of influential voices as content creators vs influencers is key to authenticity, and authenticity…
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Ask BENlabs: Top Trends Impacting Marketers Today
AI in marketing is the biggest challenge facing marketers today… but it’s also the biggest…
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Bloomingdale’s Taps BENlabs for Influencer Marketing Success
Bloomingdale's tapped content creators to build an authentic connection with younger shoppers.
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11 Lessons on Content Success from MrBeast
11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
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Creator Spotlight: Ian Eastwood Captivates Audiences Online and Off
Ian Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
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AI Intel: Is AI Magic? Spoiler: No
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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Ask BENlabs: How to Get Started in Influencer Marketing
Ask BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
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3 Tips to Shape Your Spring and Summer Influencer Programs
3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
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25 Essential Tools for Content Creators
25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
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ELI5: Artificial Intelligence (AI)
Explain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
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7 Tips for How to Work with Brands as a Creator
Getting a brand deal can feel like a challenge but as a content creator and…
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AI Glossary: Defining Key Artificial Intelligence Terms
“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
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TubeBuddy by BENlabs Unveils AI Tools to Boost Engagement with Shorts and Vertical Videos
Discover how Tubebuddy's AI-driven Suggested Shorts and Vertical Video tools are changing content creation to…
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Nano vs Micro vs Mid vs Macro vs Mega Influencers: What Marketers Need to Know
Working with content creators who are influencers in their communities is a great way for…
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AI Intel: Of Donuts and Deep Learning
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand: Review
“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
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ELI5: Influencer Marketing
Influencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
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Instagram Influencer Marketing: A Marketer’s Guide to Strategic Campaigns
Instagram is an influencer marketing must for brands at any stage. The platform has 2…
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Influencer Marketing for Brand Lift vs. Performance: Measuring Results and Finding Balance
Is influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
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5 Keys to Driving Influencer Campaign Success
You might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
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10 Must-Read Marketing Books That Will Change Your Approach Forever
If there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
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How Unstructured Data is Revolutionizing Marketing
There’s no shortage of data but not all data is created equal. Structured data is…
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ELI5: Define Retargeting
Retargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
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Women’s History Month Spotlight: Celebrating BENlabs Standout Campaigns
Women dominate the world of influencer marketing. They are the influencers and the audience. They…
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How to Be Data-Driven in Influencer Marketing Without Sacrificing Feel
The influencer part of influencer marketing is all about authenticity. Authenticity is all about feeling.…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand
Welcome to the BENlabs Book Club. Each month, we’ll read a marketing book, share some…
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