Bloomingdale’s Taps BENlabs for Influencer Marketing Success
Bloomingdale’s Taps BENlabs for Influencer Marketing Success HOW DOES A HOUSEHOLD NAME BUILD ITS CONNECTION…
Read MoreBloomingdale’s Taps BENlabs for Influencer Marketing Success HOW DOES A HOUSEHOLD NAME BUILD ITS CONNECTION…
Read More11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
Read MoreIan Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
Read MoreAI is powerful and it will change marketing forever. But it's not magic. It's math.
Read MoreAsk BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
Read More3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
Read More25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
Read MoreExplain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
Read MoreGetting a brand deal can feel like a challenge but as a content creator and…
Read More“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
Read MoreWorking with content creators who are influencers in their communities is a great way for…
Read MoreAI is powerful and it will change marketing forever. But it's not magic. It's math.
Read MoreCluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
Read More“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
Read MoreInfluencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
Read MoreInstagram is an influencer marketing must for brands at any stage. The platform has 2…
Read MoreIs influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
Read MoreYou might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
Read MoreIf there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
Read MoreThere’s no shortage of data but not all data is created equal. Structured data is…
Read MoreRetargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
Read MoreWomen dominate the world of influencer marketing. They are the influencers and the audience. They…
Read MoreThe influencer part of influencer marketing is all about authenticity. Authenticity is all about feeling.…
Read MoreWelcome to the BENlabs Book Club. Each month, we’ll read a marketing book, share some…
Read MoreInfluencer marketing has become a popular strategy for marketers to reach audiences with brand messages.…
Read MoreInfluencers. Creators. Internet celebrities. In today’s social media world, these words mean different things. And…
Read MoreAI is powerful and it will change marketing forever. But it's not magic. It's math.
Read MoreInfluencer marketing is an ever-evolving and essential part of the modern marketing mix. Influencer marketing…
Read MoreInfluencer marketing is the future of digital advertising for brands. With seven in 10 U.S.…
Read MoreInfluence marketing is more complicated than just cutting a check to a popular social media…
Read MoreReaching out to content creator influencers might feel like the best place to start an…
Read MoreAI is the future. We like to think of it as computers doing computer things…
Read MoreFollower count is a leading indicator when marketers evaluate content influencers. It makes sense: the…
Read MoreMarketing shapes our world and influences our decisions, whether we recognize it or not. We…
Read MoreAI (artificial intelligence) may not be out for our jobs but the people who know…
Read MoreMarketers love influence as an authentic way to connect with people. The big question, for…
Read MoreWhen it’s done well, influencer marketing boosts revenue and brand exposure. Partnering with aligned content…
Read MoreWe know that influence marketing works, that’s why brands are going all-in. How do we,…
Read MoreInfluencer marketing is a powerful way for companies to connect with audiences. Businesses can expand…
Read MoreArtificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing and customer…
Read MoreMarketing automation is like autopilot: smart and helpful but not to be completely relied upon…
Read MoreMarketing has its own language. A stream of shorthands, buzzwords, acronyms, and initialisms. It’s practically…
Read MoreDoes influencer marketing work? Yes, done well it absolutely will boost sales, brand recognition and…
Read MoreMarketers turn to influencer marketing to show their brand, product or service in the best…
Read MoreWith higher engagement and conversion rates than larger creators, micro-creator strategy can help brands increase…
Read MoreDriven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
Read MoreAs the online retail space gets more crowded, brands are leaning on creators to expand…
Read MoreLearn more about some of the gaming industry’s top creators. A new brand partnership in…
Read MoreTo catch (and hold) their audience’s attention in an oversaturated market, CPG companies are leaning…
Read MoreYou’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
Read MoreCollaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
Read MoreFrom Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
Read MoreSince the early days of social media, follower count has been used as one of…
Read MoreLet’s say a cosmetics brand is looking to promote eye makeup using creator marketing. The…
Read MoreThe metaverse has become an imaginative testing ground for online gaming, social media, and virtual…
Read MoreIt’s that time of year again. Kids across the country are gearing up for the…
Read MoreIn search of real ROI, marketers are considering traditional digital ads a thing of the…
Read MoreIn the world of influencer marketing, creative AI can aid both sides of the industry…
Read MoreWith 73% of brands operating influencer marketing programs today, increasing visibility into campaign performance has…
Read MoreWhen a car accident in 2002 rendered her an amputee paralyzed from the waist down,…
Read MoreWith more access to information than ever, today’s consumers approach brands with a significant degree…
Read MoreAs we see more cities begin to do away with COVID restrictions, it might seem…
Read MoreThere’s a lot of hype around the metaverse today—and for the most part, it’s too…
Read MoreThere’s a lot of hype around the metaverse today—and for the most part, it’s too…
Read MoreInfluencer marketing has matured into a full-funnel strategy. And the timing is perfect: as online…
Read MoreThere’s a lot of hype around the metaverse today—and for the most part, it’s too…
Read MoreBrand-creator partnerships are usually about creators amplifying the work of brands. On Creator Day, we…
Read MoreGM Debbie Blevins on Joining BEN + What’s Next for Influencer Marketing
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