Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
Read MoreJames Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
Read MoreChris @authentic_traveling is on a quest to share a community-first perspective of the world.
Read MoreBrand lift studies benefit creators and brands alike. Providing the access to the data required…
Read MoreThese content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
Read MoreAI is a buzzword but AI is much more than just a buzzword. It’s hard…
Read MoreWhat does it take to be among the greatest marketers in the world? All of…
Read MoreChris @authentic_traveling is on a quest to share a community-first perspective of the world.
Read MoreHow does cluster analysis actually work? And how would you explain it to a five…
Read MoreCluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
Read MoreConnecting with the creators who own their niche is a great way for brands to…
Read MoreHow to Blow Up on YouTube Shorts Enrico Incarnati, @EnricoIncarnati on YouTube, knows a thing…
Read MoreContent creator conversation starters for marketers.
Read More“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
Read MoreJosé Barraza – @NoWayJoséCuisine Socials: | Instagram | YouTube | TikTok | Facebook Watching José Barraza, AKA…
Read MoreThese top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
Read MoreBefore and After: Noom Wellness App Taps Health Influencer Marketing that Gets Results Weight is…
Read MoreA brand lift study helps brands to create strategic campaigns that move the needle.
Read MoreBig Changes to YouTube Monetization YouTube splits ad and other revenues with creators on the…
Read MoreConcepts to Classics: 10 Automotive Influencers to Watch Influencers marketing automotive products just makes sense.…
Read MoreDoes influencer marketing work? Yes, done well it absolutely, influencer marketing works to boost sales,…
Read MoreBRAND INTEGRATION DRIVES DUREX TO #1 To spread its positive sexual wellness message, Durex tapped…
Read MoreTracking offline sales is key to CPG influencer marketing success.
Read MoreA Brooklyn native, Jenna Ricciardi shares her family travels and insider advice on things to…
Read MoreBENlabs was nominated for the 2023 Streamy award for Agency of the Year 2023. The…
Read MoreThese top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
Read MoreYouTube Shorts Link Changes: a Long Time Coming There are some big changes coming to…
Read MoreCPG influencer marketing is the key to catch and hold audience attention in the face…
Read MoreBENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
Read More“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
Read MoreThe Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment……
Read MoreWhat is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
Read MoreThe small creator approach offers lessons for building brand community.
Read MoreOverwolf is an all-in-one platform for creating, sharing and monetizing in-game apps and mods. Overwolf…
Read MoreEzequiel Cardenas is a singer/songwriter, actor, and content creator from southern California. Cardenas rose to…
Read MoreInfluencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
Read More“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
Read MoreHow does a marketer choose the best content creators for their influence campaign? They follow…
Read MoreShould marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
Read MoreBig name influencers drive awareness, but brands that work with micro influencers build a more…
Read MoreGel Blaster is #1 With a Gellet™ Gel Blaster was created to get everyone outside,…
Read MoreVideo game influencer marketing? In this creator economy? While we prefer the term creator over…
Read MoreHow does a marketer choose the best content creators for their influence campaign? They follow…
Read MoreBeing a content creator is hard. Fun? Sure. A lot of the time. A ton…
Read More“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
Read MoreKevin Langue (YouTube | Instagram) is an actor, director, and online content creator and the…
Read MoreThinking of influential voices as content creators vs influencers is key to authenticity, and authenticity…
Read MoreAI in marketing is the biggest challenge facing marketers today… but it’s also the biggest…
Read MoreThe perfect influencer brief, just like the content it’s trying to kickstart, is part art…
Read MoreBloomingdale's tapped content creators to build an authentic connection with younger shoppers.
Read More11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
Read MoreIan Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
Read MoreAI is powerful and it will change marketing forever. But it's not magic. It's math.
Read MoreAsk BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
Read More3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
Read More25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
Read MoreExplain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
Read MoreGetting a brand deal can feel like a challenge but as a content creator and…
Read More“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
Read MoreWorking with content creators who are influencers in their communities is a great way for…
Read MoreAI is powerful and it will change marketing forever. But it's not magic. It's math.
Read More“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
Read MoreInfluencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
Read MoreInstagram is an influencer marketing must for brands at any stage. The platform has 2…
Read MoreIs influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
Read MoreYou might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
Read MoreIf there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
Read MoreThere’s no shortage of data but not all data is created equal. Structured data is…
Read MoreRetargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
Read MoreWomen dominate the world of influencer marketing. They are the influencers and the audience. They…
Read MoreThe influencer part of influencer marketing is all about authenticity. Authenticity is all about feeling.…
Read MoreWelcome to the BENlabs Book Club. Each month, we’ll read a marketing book, share some…
Read MoreInfluencer marketing has become a popular strategy for marketers to reach audiences with brand messages.…
Read MoreInfluencers. Creators. Internet celebrities. In today’s social media world, these words mean different things. And…
Read MoreAI is powerful and it will change marketing forever. But it's not magic. It's math.
Read MoreInfluencer marketing is an ever-evolving and essential part of the modern marketing mix. Influencer marketing…
Read MoreInfluencer marketing is the future of digital advertising for brands. With seven in 10 U.S.…
Read MoreInfluence marketing is more complicated than just cutting a check to a popular social media…
Read MoreReaching out to content creator influencers might feel like the best place to start an…
Read MoreAI is the future. We like to think of it as computers doing computer things…
Read MoreFollower count is a leading indicator when marketers evaluate content influencers. It makes sense: the…
Read MoreAI (artificial intelligence) may not be out for our jobs but the people who know…
Read MoreMarketers love influence as an authentic way to connect with people. The big question, for…
Read MoreWhen it’s done well, influencer marketing boosts revenue and brand exposure. Partnering with aligned content…
Read MoreInfluencer marketing is a powerful way for companies to connect with audiences. Businesses can expand…
Read MoreArtificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing and customer…
Read MoreMarketing automation is like autopilot: smart and helpful but not to be completely relied upon…
Read MoreMarketing has its own language. A stream of shorthands, buzzwords, acronyms, and initialisms. It’s practically…
Read MoreMarketers turn to influencer marketing to show their brand, product or service in the best…
Read MoreDriven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
Read MoreAs the online retail space gets more crowded, brands are leaning on creators to expand…
Read MoreLearn more about some of the gaming industry’s top creators. A new brand partnership in…
Read MoreYou’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
Read MoreCollaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
Read MoreFrom Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
Read MoreLet’s say a cosmetics brand is looking to promote eye makeup using creator marketing. The…
Read MoreThe metaverse has become an imaginative testing ground for online gaming, social media, and virtual…
Read MoreIt’s that time of year again. Kids across the country are gearing up for the…
Read MoreIn search of real ROI, marketers are considering traditional digital ads a thing of the…
Read MoreIn the world of influencer marketing, creative AI can aid both sides of the industry…
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