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Ask BENlabs: Creators Reach Super Bowl-Sized Audiences Every Day

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The Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment… and where else can you hope to reliably reach an audience in excess of 100 million people?

As BENlabs EVP of Marketing Alex Montas shares, the truth is that some content creators can reach these massive audience numbers every day. The biggest names in online content have subscriber counts in excess of 100M, and accordingly, views on these creators’ videos routinely crack the 100M mark.

And contrary to some misconceptions, creator marketing isn’t just for reaching Gen Z.

But the true power of creator marketing isn’t only in working with “mega creators.” In aggregate, smaller content creators at the mid-sized, and even micro and nano levels, can help brands reach engaged audiences reliably and at scale. 

It’s all about finding the right audience for your brand message, and that’s where BENlabs AI audience cluster analysis and AI smart creator matching come in.

Creators Reach Super Bowl Sized Audiences Every Day: Video Transcript

I’ve talked about creators being able to reach Super Bowl sized audiences every week… or every day, really. 

And that is in fact what’s happening nowadays. 

If you look at Super Bowl 2023, it had 113 million viewers. The last video of MrBeast’s got 135 million views. That was a video that he posted three weeks ago. 

His average views on his videos are 100 million viewers, which I think is amazing, but it talks about the power that creators have. 

Whereas I was an advertiser in the Super Bowl and I used to really start thinking through “wow, look at the size of that audience!” Now, through the power of creators, I am able to access that every day.

And I don’t have to work with MrBeast directly in order to do that. I am able to get two or three creators that go ahead and match the size of an audience and I am allowed to have this Super Bowl audience without having to pay the Super Bowl cost of ads that I used to pay a few years ago.

Influencer Marketing Made Simple

The BENlabs team uses proprietary AI tools to help make influencer marketing smart, scalable, and successful. From finding the perfect content creators, automating A/B testing of content, copy and CTAs, and surfacing clear, predictive analytic insights early, when they can make the most difference, BENlabs is here to help.

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