Music Video Product Placement Lessons from the 2023 MTV Video Music Awards
The 2023 VMAs were exciting, flashy, and, unlike many other award shows, without a major…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Music
How Songwriters, Artists and Labels Are Evolving in the AI Era
AI is making its impact felt everywhere. That includes AI in the music industry. Among…
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2023’s Top 5 Music Marketing Trends (So Far)
Music marketing has been impacting culture and consumer behavior since the dawn of recorded music.…
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TikTok and the Chipmunks: Understanding the Sped-Up TikTok Music Trend for Marketers
Sped-up music is hot on TikTok. Here’s what brands and marketers need to know about…
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BEN Group Announces Official TikTok Sound Partnership
The Company Continues its Long-standing Sound-on Relationship with TikTok with Music Supervision, Clearance and Licensing…
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How Brands Build Cultural Relevance Through Music Partnerships and Fan Engagement
Learn how brands can connect with music fans through video integrations, live events, and artist…
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