Product Placement

Steal the Show
with Iconic Moments

PRODUCT PLACEMENT

Scale with Show With iconic moments

Logo for ADT
Logo for Benjamin Moore
Logo for Curex
Logo for Dyson
Logo for GM
Logo for Microsoft
Logo for Canon
Logo for FritoLay
Logo for Spotify
Logo for Canva
dyson logo
Logo for Xfinity
Logo for Zillow
Logo for ADT
Logo for Benjamin Moore
Logo for Curex
Logo for Dyson
Logo for GM
Logo for Microsoft
Logo for Canon
Logo for FritoLay
Logo for Spotify
Logo for Canva
dyson logo
Logo for Xfinity
Logo for Zillow
Logo for ADT
Logo for Benjamin Moore
Logo for Curex
Logo for Dyson
Logo for GM
Logo for Microsoft
Logo for Canon
Logo for FritoLay
Logo for Spotify
Logo for Canva
dyson logo
Logo for Xfinity
Logo for Zillow

Be Entertainment, Not the Interruption

Take the spotlight in top performing productions guaranteed to resonate with your target consumers. When you partner with BENlabs, our industry leading AI will find the best opportunities to integrate your products and services into new and popular productions. Pairing 40+ years of experience and exclusive production relationships, we’ll help your brand more effectively connect with audiences who will love you most.

Cheetos product integration in tv show
Become Unskippable

Add disruptive marketing to your annual plan. Reach ad-avoiding, difficult-to-reach audiences through branded moments that live on forever.

tv product integration man pointing at blue door with zillow logo
Extend Your Reach​

Create opportunities for new audiences to find and experience your brand through scripted and unscripted integration in top global productions.

Chevrolet product integration in show
Generate Real Impact

Deliver measurable results with each product placement, including post-integration brand lift, reach, sales attribution, and cultural impact with transparent reporting.

Why Partner with benlabs?

KFC product placement in Stranger Things tv show
KFC Product Placement in Stranger Things

Access Industry Authority

Gain access to BENlab’s inner circle of partners, a tight knit group of industry powerhouses such as the Producers Guild of America, Prop Masters Guild, and international productions. When you work with us, you’ll unlock best-in-class expertise from the pros who continue to deliver results that matter.

40+

Years of industry leading experience

30k

Placements launched in the past 5 years

25+

Production hubs located around the world

Cheetos film integration
Cheetos Placement

Harness AI To PREDICT SUCCESS

Taking on one of the hardest jobs in television—forecasting which shows will be hits or misses—our AI has proven to be more accurate than humans. It’s become a primary method to help our brand partners understand which pieces of content will bring viewership, and which entertainment opportunities are the best for our brand partners. 

For example: In a recent test, our AI predicted 5 out of 5 of the top performing broadcast shows. That’s compared to 3 of 7 for ADWEEK and 1 of 5 for TV Guide.

Outpacing industry experts, the BENlabs AI has predicted the top 10 new shows on broadcast television with over 80% accuracy in the last four years.

When you place products in movies, TV, or streaming content with us, you’ll have powerful AI-predictions on your side, providing you with greater confidence in your marketing decisions.

Our Services

Bushmills partnership billboard
BushMills and Peaky Blinders Partnership

Promotional Partnerships

Amplify your storytelling opportunities with customized brand to production extensions including experiential activations, co-branded promotions, and social and digital content.  

When devoted fans discover your connection with their favorite entertainment, they’ll consider your product first.

Product Placement with Dyson and the Morning Show
Dyson Hairdryer Placement

Prop Placement

Envision talent using your product to help bring a scene to life. Productions need an array of hands-on props ranging from packaged goods to wardrobe pieces and vehicles. 

Prop placements give your brand an opportunity to dip your toes into on-screen placements with lower investment to entry.

Take a deeper look into the workings of product placement.

Product Placement with General Motors and Transformers
Chevrolet Camaro Placement in Transformers

Story-Driven Placements

Audiences forge intangible bonds with their favorite characters and influencers across scripted & unscripted content. Be right in the thick of it with the ability to influence the script for authentic branded moments to drive your story forward. Create iconic branded moments with us at BENlabs.

Did you know: Bumblebee, the beloved Autobot from the Transformers franchise, originally appeared as a Volkswagen Beetle in the early cartoons (1984-1987). In the Transformers (2007) film, Bumblebee hit the big screen as a yellow 1977 Chevrolet Camaro (this was a fun project to work on). Write your brand into history with our product placements.

ARE YOU A CONTENT CREATOR?

Join 13M+ creators to match with the right production and brand partnership opportunities for your content.

These Brands Nailed their Cameo.
It’s Your Turn.

Make your Brand Product Integration Stand out

Let’s create something great together

Provide us your information and we’ll get in touch!

Already have an account? Contact us through our Help Center.

Creators, Reach out to us

Let’s create something great together

Provide us your information and we’ll get in touch!

Already have an account? Contact us through our Help Center.