Product Placement

Authentic Storytelling that Delivers Results

PRODUCT PLACEMENT

Authentic Storytelling that Delivers Results

Logo for ADT
Logo for Benjamin Moore
Logo for Dyson
Logo for Canon
Logo for Spotify
Logo for Canva
Logo for Xfinity
Logo for Zillow
Logo for ADT
Logo for Benjamin Moore
Logo for Dyson
Logo for Canon
Logo for Spotify
Logo for Canva
Logo for Xfinity
Logo for Zillow
Logo for ADT
Logo for Benjamin Moore
Logo for Dyson
Logo for Canon
Logo for Spotify
Logo for Canva
Logo for Xfinity
Logo for Zillow

Be Entertainment, Not the Interruption

Take the spotlight in top performing TV and film productions that resonate with your target audience. Our industry-leading technology and team of experts identify the perfect opportunities to seamlessly integrate your products and services into today’s most popular and impactful productions. Backed by 40+ years of experience and exclusive production relationships, we’ll help your brand connect with the audiences that matter most—building deeper connections and lasting impressions.

Become Unskippable

Add entertainment marketing into your brand strategy to engage ad-resistant, hard-to-reach audiences. Create branded moments that make a lasting impact and live on in cultural memory.

Extend Your Reach​

Unlock new opportunities to connect with audiences by seamlessly integrating your brand into top golbal productions. Forge meaningful connections that extend your brand’s influence.

Build Brand Salience

Leverage our advanced technology to predict the next big hits and align your brand with content that resonates with your target audience. Ensure you stay at the center of cultural conversation.

The BENlabs Difference

KFC product placement in Stranger Things tv show
KFC in "Stranger Things"

Deliver at Scale

Relationships with every major production hub and exclusive partnerships with the Producer’s Guild of America and with the Property Masters Guild allow unique worldwide access to any location, studio or platform.

40+

Years of industry leading experience

30k

Placements launched in the past 5 years

25+

Production hubs around the world

Cheetos film integration
Cheetos in "Never Have I Ever"

Drive Tangible Results

Transparent reporting and full-funnel measurement allow you to track ROI based on brand lift, sales attribution, MMM integration, and even the impact of integrations on your brand’s cultural relevance.

TX Whiskey in “Ginny and Georgia

Harness AI Technology

Custom-built AI identifies the best content opportunities to reach any brand audience around the world. And our exclusive platform sets the standard for approving and viewing your entertainment opportunities.

Offerings / Services

Bushmills partnership billboard
Bushmills and Peaky Blinders Partnership

Entertainment Partnerships

Leverage the emotional connection your audiences have with the shows and characters they love through promotional partnerships that can include experiential activations, co-branded promotions, or social and digital content.

Product Placement with General Motors and Transformers
Chevrolet Camaro in "Transformers"

Story-Driven Placements

Let your brand move the story forward in a way that creates memorable moments across scripted and unscripted content. BENlabs’ relationships allow you to affect the script of shows and films or even displace a competitor, creating iconic Hollywood moments like we’ve done for Chevrolet in Transformers or Baskin Robbins in Ant Man.

Orbit product placement
Orbit gum on "Walker"

Prop Placements

Envision talent using your product to help bring a scene to life. Productions need an array of hands-on props ranging from packaged good to wardrobe pieces and vehicles. Prop placements give your brand an opportunity to get a start in entertainment with a lower investment to entry. Take a deeper look into the workings of product placement

Ready to Get Started?

See How These Brands Nailed Their Cameo

Let’s create something great together

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Let’s create something great together

Provide your contact information to connect with sales.

Already have an account? Contact us through our Help Center.