Take the spotlight in top performing TV and film productions that resonate with your target consumers. When you partner with BENlabs, our industry-leading technology and team of experts will find the best opportunities to integrate your products and services into new and popular productions. Pairing 40+ years of experience and exclusive production relationships, we’ll help your brand more effectively connect with the audiences who will love you most.
Add entertainment marketing to your annual plan. Reach ad-avoiding, difficult-to-reach audiences through branded moments that live on forever.
Create opportunities for new audiences to find and connect with your brand through scripted and unscripted integration into top global productions.
Our technology predicts which shows will be hits and identifies which will resonate most with your target audiences, helping make you part of the cultural conversation.
Relationships with every major production hub and exclusive partnerships with the Producer’s Guild of America and with the Property Masters Guild allow unique worldwide access to any location, studio or platform.
Years of industry leading experience
Placements launched in the past 5 years
Production hubs located around the world
Transparent reporting and full-funnel measurement allow you to track ROI based on brand lift, sales attribution, MMM integration, and even the impact of integrations on your brand’s cultural relevance.
Custom-built AI identifies the best content opportunities to reach any brand audience around the world. And our exclusive platform sets the standard for approving and viewing your entertainment opportunities.
Leverage the emotional connection your audiences have with the shows and characters they love through promotional partnerships that can include experiential activations, co-branded promotions, or social and digital content.
Let your brand move the story forward in a way that creates memorable moments across scripted and unscripted content. BENlabs’ relationships allow you to affect the script of shows and films or even displace a competitor, creating iconic Hollywood moments like we’ve done for Chevrolet in Transformers or Baskin Robbins in Ant Man.
Envision talent using your product to help bring a scene to life. Productions need an array of hands-on props ranging from packaged good to wardrobe pieces and vehicles. Prop placements give your brand an opportunity to get a start in entertainment with a lower investment to entry. Take a deeper look into the workings of product placement.
One of the most powerful brands in the snack market, utilized meaningful product placements to appeal to a younger audience and stake claim in the non-ad supported space. Partnering with BENlabs put some of their biggest products directly in the hands of musical artists and music videos. These integrations engaged diverse audiences and over-delivered on projected KPIs.
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