Be Entertainment, Not the Interruption
Take the spotlight in top performing productions guaranteed to resonate with your target consumers. When you partner with BENlabs, our industry leading AI will find the best opportunities to integrate your products and services into new and popular productions. Pairing 40+ years of experience and exclusive production relationships, we’ll help your brand more effectively connect with audiences who will love you most.
Become Unskippable
Add disruptive marketing to your annual plan. Reach ad-avoiding, difficult-to-reach audiences through branded moments that live on forever.
Extend Your Reach
Create opportunities for new audiences to find and experience your brand through scripted and unscripted integration in top global productions.
Generate Real Impact
Deliver measurable results with each product placement, including post-integration brand lift, reach, sales attribution, and cultural impact with transparent reporting.
Why Partner with benlabs?
Access Industry Authority
Gain access to BENlab’s inner circle of partners, a tight knit group of industry powerhouses such as the Producers Guild of America, Prop Masters Guild, and international productions. When you work with us, you’ll unlock best-in-class expertise from the pros who continue to deliver results that matter.
Years of industry leading experience
Placements launched in the past 5 years
Production hubs located around the world
Harness AI To PREDICT SUCCESS
Taking on one of the hardest jobs in television—forecasting which shows will be hits or misses—our AI has proven to be more accurate than humans. It’s become a primary method to help our brand partners understand which pieces of content will bring viewership, and which entertainment opportunities are the best for our brand partners.
For example: In a recent test, our AI predicted 5 out of 5 of the top performing broadcast shows. That’s compared to 3 of 7 for ADWEEK and 1 of 5 for TV Guide.
Outpacing industry experts, the BENlabs AI has predicted the top 10 new shows on broadcast television with over 80% accuracy in the last four years.
When you place products in movies, TV, or streaming content with us, you’ll have powerful AI-predictions on your side, providing you with greater confidence in your marketing decisions.
Our Services
Promotional Partnerships
Amplify your storytelling opportunities with customized brand to production extensions including experiential activations, co-branded promotions, and social and digital content.
When devoted fans discover your connection with their favorite entertainment, they’ll consider your product first.
Prop Placement
Envision talent using your product to help bring a scene to life. Productions need an array of hands-on props ranging from packaged goods to wardrobe pieces and vehicles.
Prop placements give your brand an opportunity to dip your toes into on-screen placements with lower investment to entry.
Take a deeper look into the workings of product placement.
Story-Driven Placements
Audiences forge intangible bonds with their favorite characters and influencers across scripted & unscripted content. Be right in the thick of it with the ability to influence the script for authentic branded moments to drive your story forward. Create iconic branded moments with us at BENlabs.
Did you know: Bumblebee, the beloved Autobot from the Transformers franchise, originally appeared as a Volkswagen Beetle in the early cartoons (1984-1987). In the Transformers (2007) film, Bumblebee hit the big screen as a yellow 1977 Chevrolet Camaro (this was a fun project to work on). Write your brand into history with our product placements.
ARE YOU A CONTENT CREATOR?
Join 13M+ creators to match with the right production and brand partnership opportunities for your content.
These Brands Nailed their Cameo. It’s Your Turn.
One of the most powerful brands in the snack market, utilized meaningful product placements to appeal to a younger audience and stake claim in the non-ad supported space. Partnering with BENlabs put some of their biggest products directly in the hands of musical artists and music videos. These integrations engaged diverse audiences and over-delivered on projected KPIs.
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