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Case Study

Product Placement

Already the leader in security and monitoring services throughout the United States, ADT came to BENlabs looking to build more cultural relevancy and to make them the go-to choice for home security. Over 3+ years, high-quality integrations across scripted, unscripted, and late night TV have secured strong results, especially among streaming audiences that ADT could not reach with traditional advertisements.

of viewers had more positive
opinions of ADT

of 173M+ impressions garnered on
non-ad supported content

recent integrations hit
Netflix’s Top 10 list

of viewers across all campaign
integrations recalled ADT unaided

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