BENlabs understands that showing the impact of influencer marketing is crucial for marketers. That’s why data-driven measurement is at the core of all of our campaigns, offering brands the insights and attribution they need to demonstrate the effectiveness of their influencer marketing investments.
Our comprehensive suite of measurement tools is designed to provide clients with the KPIs needed to make smart decisions that maximize ROAS. We offer comprehensive, full-funnel measurement to assess every aspect of an influencer campaign, from reach and perception to traffic and conversions.
Our internal insights team has the capabilities to conduct brand lift studies across organic and paid influencer content, coupled with benchmarking data to truly understand campaign performance.
Utilizing the industry’s best social listening tools, our studies monitor shifts in share of voice and sentiment for your brand so that you can truly capture the spark of social media content.
BENlabs’ insights and data science teams have developed breakthrough methodologies that allow for the measurement of sales impact across digital and retail channels.
How to Measure In-Store Sales Lift from Influencer Marketing
In the ever-evolving landscape of digital marketing, one challenge has persistently eluded brands and agencies alike: How do we accurately measure the impact of influencer marketing on in-store sales? BENlabs recently embarked on a mission to solve this conundrum, and we’re excited to share how we cracked the code.
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