Step 1 is to join the BENlabs creator database
Step 2 is to authorize BENlabs to access the important backend data that tells us which brands are the best potential partners for your channels (data like general topics you post about, what types of followers engage with your content, and which kinds of posts you share are most popular).
We generally won’t ask for media kits since our super-intelligent AI pulls out the information needed to predict successful partnerships
We welcome creators of all sizes to join the BENlabs community. That being said, creators with 10k+ followers who create authentic, relevant content tend to land the most deals. Here are keys factors brands consider:
Campaign terms vary depending on the scope of campaign requirements. You may be working with a brand that does not require exclusivity, whitelisting, or long-term deliverables, or you might engage in a 6-month partnership with 1 a month collabs.
Don’t ignore the lower-rate partnerships! These build your reputation with our influencer marketing team, prove your channel and content performance, and can provide value adds such as product giveaways for your followers. Taking advantage of several “lower rate” partnerships and delivering results for your brand partners can land you enough $$ to cover your mortgage!
The Reporting System allows brands to be able to see your sponsored content insights directly as opposed to having you taking a screenshot and emailing it over to your BENlabs representative. This can also help us match you for future branded campaign opportunities. We do not have any control over your Instagram/Facebook profile and do not have any access to your private data.
If the scope of the campaign and the brand’s interest includes gaining rights over your content piece and using it (organic or paid) then this verbiage grants the brand the rights to that.
Whitelisting is the paid media amplification and retargeting of the audience through the use of the creator’s content piece obtained through Rights and Usage. For this, the creator does not need to share the content piece organically and can just create content for the brand to edit and use on Paid Media. In order for whitelisting to happen, the creator needs to grant the team Whitelisting access over Meta Business Manager.
Unless otherwise stated, no! Talent will keep the Content Piece(s), with the exception of Instagram Stories, live for at least one (1) year from the posting date of each Content Piece. Instagram Story shelf life is 24 hours.
Yes, just ask your BENlabs contact to provide it to you via an email request.
Creator/Agency partner has to sign the contract first.
In the event of a campaign no longer being able to continue their partnership with a a creator/agency, a kill fee, a partial payment, may be in consideration should the creator already create and submit content on the campaign but not have gone live.
BenLabs payment turn times range from 45-60 days depending on your campaign. Please check your contract for payment detail.
As soon as content is live, stats are provided, all payment forms are submitted and contract fulfilled. For a LLC – everything has to match to be accepted (address, name etc)
Invoice Must Haves (unique #, USD, campaign name, creator name and handle)
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