Case Studies
Examples of our work integrating brands into TV, film, music, and influencer content around the world.
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Canon and BENlabs Save the Day in These Placements
Canon Saves the Day in these Placements
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Condom Brand Achieves Cultural Impact with Music and Influencer Brand Integration
About Durex Durex is the #1 top-selling condom brand globally. It wants people to feel…
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Forever 21 Scores with an Influencer-Driven Sports Collection Campaign
About Forever 21 Forever 21 is a fashion industry leader making the latest trends accessible…
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Guerrero and Mission CPG Campaign Turns Online Engagement Into Measurable Action Offline
About Gruma Gruma is the global food brand behind the Mission and Guerrero products. The…
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Frito-Lay Takes a Bite Into Placements
Portfolio Takeover - Owning the Snacking Space
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Beauty Brand Influencer Marketing Launches New Skincare Product
About L’Oréal For more than 110 years, L’Oréal has devoted its energy to beauty, serving…
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PERNOD Packs a Punch with Global Partnerships
Campaign Over-Delivery in a Global Landscape
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#1 With a Gellet™: AI-Driven Influencer Content Shot Gel Blaster to the Top
About Gel Blaster Gel Blaster is the brand behind the Surge, the StarFire, and other…
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Sexual Wellness Brand Hits the Right Notes with Cardi B
How did VUSH garner over 69M views on YouTube in just 30 days?
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Raising Awareness and Funds for Non-Profit Cure Rare Diseases
About Cure Rare Disease Cure Rare Disease is a non-profit biotechnology company working to create…
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Alcohol Brand Influencer Marketing Success for Proximo Spirits’ 1800 Cristalino Tequila
About Proximo Spirits The Proximo Spirits portfolio includes some of the most recognizable names in…
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Do Good Points Activates Charitable Influencer Campaigns with BENlabs AI
About Do Good Points Do Good Points is a longtime BENlabs partner and bridges the…
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Orbit Gum Chews Up the Competition
Orbit tasked BENlabs with broadening Orbit's reach to build brand preference amongst Gen Z audiences.
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When Stars Align: Durex and Lil Nas X
About Reckitt Reckitt is more than a company. It’s a growing community of 40,000+ diverse,…
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Innovative Car Rental Brand Turo Builds Sticky Awareness with Content Influencers
Turo wanted to create "sticky awareness" with trip-takers and vacationers and change car rental behavior…
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BlendJet Scales Success with BENlabs Proven Content Influencer Formula
How did a startup use influencers to generate over $1.7 million in revenue?
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Canva Creates Awareness Among New Audiences with Authentic Placements
Canva turned to BENlabs to broaden reach to new audiences unfamiliar wit
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Spotify Presses Play On Greater ROI Through Content Integrations
Spotify partnered with BENlabs to integrate into content and reach audiences otherwise unreachable through traditional…
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Ubisoft and BENlabs Pivot Live Video Game Preview Events Online with Ubisoft Forward
For Ubisoft and its influencer marketing partner BEN, the momentum of the massive conference was…
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Follow Me on TikTok: How TikTok Used Influencer Marketing to Attract Users from Other Platforms
BEN launched Influencer marketing campaigns to attract creators from Instagram and YouTube to TikTok to…
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Overwolf: In-Game App and Mod Platform for Gamers Unlocks Creator Success at Scale
Overwolf is built for gamers, by gamers. Developed jointly by Overwolf and BENlabs, the content…
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Benjamin Moore Adds Coats of Results Using Product Placement
BENlabs integrated Benjamin Moore into authentic moments inside entertainment for their paint and highlight the…
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Authentic Influence Content Celebrates Bloomingdale’s 150th
How BENlabs used AI and tapped influence to help Bloomingdale's drive awareness and reach new…
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It Takes a Village: Creators Help Resident Evil Video Game Reach New Audiences
AI and new audiences turn an average influence campaign into a 10x conversion machine.
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Philo Taps Unexpected Audiences for Amazing Results
AI and new audiences turn an average influence campaign into a 10x conversion machine.
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Omnilux LED Light Therapy Shines in the Spotlight
How BENlabs used AI and tapped influence to help Omnilux shortcut skepticism and cut CAC…
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Durex Taps into LadyLand Festival for Powerful Activation
BEN leveraged relationships with creators to celebrate the event and raise awareness of Durex’s inclusive…
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Giving the Gift of Snack Time: Licorice.com and Pretzels.com Use Influencer Marketing to Drive Sales
How did BEN help Licorice.com and Pretzel.com sell out at the height of the holiday…
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Square Enix: Life is Strange—a Game So Good, Creators Can’t Put It Down
Why did more than 20 creators stream the game beyond their allotted time?
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Cheerios Pours Impactful Content Placements into Marketing Mix
BEN helped General Mills tap into popular entertainment to engage hard-to-reach teen consumers by placing…
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Product placement proves the perfect fit for fashion leader Old Navy
Old Navy’s long-standing commitment to inclusivity was central to its product placement campaign that was…
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From Performance to Awareness, BEN Pivots to Drive Results For Noom
How did a creator- led campaign boost Noom’s customer LTV from 70% to 90%?
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Frito-Lay Dips into Product Placement for Cultural Relevancy
Partnering with BENlabs, Frito-Lay utilized meaningful product placements to maintain relevancy and stake claim in…
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Kate Spade New York taps into the power of song and dance for massive awareness
BEN cleared songs for two global Kate Spade New York spots and secured rights for…
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ADT Secures Brand Lift and Recall with Premium Placements
High-quality integrations by BEN across scripted, non-scripted, and late night TV secured impactful results among…
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Music Clearances for YouTube original – Coachella: 20 Years in the Desert
BEN provided Goldenvoice productions a one-stop music solution and simplified licensing for their documentary "Coachella:…
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Visible launches within music videos, reaching new audiences with 59 million views in 30 days.
Launching Visible within music video to reach new audiences.
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Proximo boosts awareness with over 500 million views from 20 music integrations.
Proximo tasked BEN to align its portfolio of brands with music related content to increase…
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Song selection sets the tone for an affecting, introspective GAPBody Love campaign.
Song clearance for the GAPBody Love Your You campaign.
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Hardee’s & Carl’s Jr. execute premium integrations across popular TV content.
CKE thinks outside the box with streaming integrations
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Almost 1.5K Integrations Across Film and TV Deliver 5 Billion Global Impressions
BEN integrated Heineken, and its portfolio of brands, across entertainment through production-driven placements, influencer marketing,…
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Placement in the Ellen Degeneres Show and its digital platforms totals massive viewership with Go RVing.
The Ellen Degeneres Show sends Macey on a Go RVing Roadtrip
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Pop culture integration builds on overarching Turbo Tax ad campaign story for $440K in media value.
BEN was tasked to build top-of-mind awareness around TurboTax during the lead up to tax…
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Music-driven activations secure more than 224 million impressions for Freixenet.
BEN executed music driven activations throughout the year
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