Case Studies
Examples of our work integrating brands into TV, film, music, and influencer content around the world.
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Authentic Influence Content Celebrates Bloomingdale’s 150th
How BENlabs used AI and tapped influence to help Bloomingdale's drive awareness and reach new…
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It Takes a Village: Creators Help Resident Evil Video Game Reach New Audiences
AI and new audiences turn an average influence campaign into a 10x conversion machine.
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Philo Taps Unexpected Audiences for Amazing Results
AI and new audiences turn an average influence campaign into a 10x conversion machine.
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Omnilux LED Light Therapy Shines in the Spotlight
How BENlabs used AI and tapped influence to help Omnilux shortcut skepticism and cut CAC…
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Durex Taps into LadyLand Festival for Powerful Activation
BEN leveraged relationships with creators to celebrate the event and raise awareness of Durex’s inclusive…
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Giving the Gift of Snack Time: Licorice.com and Pretzels.com Use Influencer Marketing to Drive Sales
How did BEN help Licorice.com and Pretzel.com sell out at the height of the holiday…
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How Consistent ROI Drove BlendJet to Go All-In on Influencer
How did a startup use influencers to generate over $1.7 million in revenue?
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Square Enix: Life is Strange—a Game So Good, Creators Can’t Put It Down
Why did more than 20 creators stream the game beyond their allotted time?
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Forever 21 Scores With an Influencer-Driven Sports Collection Campaign
To drive sales, Forever 21 expanded its influencer marketing efforts, selecting BENlabs to identify and…
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Cheerios Pours Impactful Content Placements into Marketing Mix
BEN helped General Mills tap into popular entertainment to engage hard-to-reach teen consumers by placing…
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For Proximo Spirits, Creator Trust Pays Off
How did an unexpected Instagram story turn into a campaign’s best-performing content?
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Product placement proves the perfect fit for fashion leader Old Navy
Old Navy’s long-standing commitment to inclusivity was central to its product placement campaign that was…
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MoistCr1tical Goes to the Wall for a Cure Rare Disease Awareness Stream
How did a team on Twitch raise over $150,000 in just 12 hours?
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From Performance to Awareness, BEN Pivots to Drive Results For Noom
How did a creator- led campaign boost Noom’s customer LTV from 70% to 90%?
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Frito-Lay Dips into Product Placement for Cultural Relevancy
Partnering with BENlabs, Frito-Lay utilized meaningful product placements to maintain relevancy and stake claim in…
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Making TikTok a Top Destination for Gamers
How did a new social media platform reach 55M potential users?
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Way, Way “Up”: How VUSH’s Partnership With Cardi B Drove Massive Results
How did VUSH garner over 69M views on YouTube in just 30 days?
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Kate Spade New York taps into the power of song and dance for massive awareness
BEN cleared songs for two global Kate Spade New York spots and secured rights for…
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ADT Secures Brand Lift and Recall with Premium Placements
High-quality integrations by BEN across scripted, non-scripted, and late night TV secured impactful results among…
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Music Clearances for YouTube original – Coachella: 20 Years in the Desert
BEN provided Goldenvoice productions a one-stop music solution and simplified licensing for their documentary "Coachella:…
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Visible launches within music videos, reaching new audiences with 59 million views in 30 days.
Launching Visible within music video to reach new audiences.
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Proximo boosts awareness with over 500 million views from 20 music integrations.
Proximo tasked BEN to align its portfolio of brands with music related content to increase…
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Song selection sets the tone for an affecting, introspective GAPBody Love campaign.
Song clearance for the GAPBody Love Your You campaign.
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Hardee’s & Carl’s Jr. execute premium integrations across popular TV content.
CKE thinks outside the box with streaming integrations
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Almost 1.5K Integrations Across Film and TV Deliver 5 Billion Global Impressions
BEN integrated Heineken, and its portfolio of brands, across entertainment through production-driven placements, influencer marketing,…
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Placement in the Ellen Degeneres Show and its digital platforms totals massive viewership with Go RVing.
The Ellen Degeneres Show sends Macey on a Go RVing Roadtrip
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Pop culture integration builds on overarching Turbo Tax ad campaign story for $440K in media value.
BEN was tasked to build top-of-mind awareness around TurboTax during the lead up to tax…
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Music-driven activations secure more than 224 million impressions for Freixenet.
BEN executed music driven activations throughout the year
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