Case Studies
Music
Condom Brand Achieves Cultural Impact with Music and Influencer Brand Integration
About Durex Durex is the #1 top-selling condom brand globally. It wants people to feel…
Read MoreSexual Wellness Brand Hits the Right Notes with Cardi B
How did VUSH garner over 69M views on YouTube in just 30 days?
Read MoreWhen Stars Align: Durex and Lil Nas X
About Reckitt Reckitt is more than a company. It’s a growing community of 40,000+ diverse,…
Read MoreDurex Taps into LadyLand Festival for Powerful Activation
BEN leveraged relationships with creators to celebrate the event and raise awareness of Durex’s inclusive…
Read MoreKate Spade New York taps into the power of song and dance for massive awareness
BEN cleared songs for two global Kate Spade New York spots and secured rights for…
Read MoreMusic Clearances for YouTube original – Coachella: 20 Years in the Desert
BEN provided Goldenvoice productions a one-stop music solution and simplified licensing for their documentary "Coachella:…
Read MoreVisible launches within music videos, reaching new audiences with 59 million views in 30 days.
Launching Visible within music video to reach new audiences.
Read MoreProximo boosts awareness with over 500 million views from 20 music integrations.
Proximo tasked BEN to align its portfolio of brands with music related content to increase…
Read MoreSong selection sets the tone for an affecting, introspective GAPBody Love campaign.
Song clearance for the GAPBody Love Your You campaign.
Read MoreMusic-driven activations secure more than 224 million impressions for Freixenet.
BEN executed music driven activations throughout the year
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