Case Study

Music

Durex sought to align with Pride Month and exemplify their own call to “#LoveYourSex”. BEN tapped into its relationship with the LadyLand Festival and Pride Party for an unmissable show of queer community support with creators who share the brand’s vision for inclusivity and healthy sexual expression. BEN also leveraged relationships with creators Matt Bernstein and Johnny Ross to celebrate the event and raise awareness of Durex’s inclusive ethos, driving increased engagement to followers around the globe.

accounts reached through
creator amplification

pieces of custom
branded content

campaign industry
engagement rate

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