Ask BENlabs | Where Does Product Placement Fit in the Overall Marketing Mix?
What tactics should product placement replace in the brand marketing mix? None. Or at least,…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Product Placement
Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
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Quick Takes – Issue 20: Creating Unskippable Moments
The average US adult dedicates 5.8 hours per day to watching TV and digital video…
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Ask BENlabs | Product Placement ROI: Measuring Success Across the Funnel
Contrary to popular opinion, product placement ROI (return on investment) can be measured and tracked,…
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Top Product Placement Monthly Insights – August 2023
Trending content, AI, streaming - catch up on all the latest news!
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Quick Takes – Issue 19: Supercharge Your Advertising
Audiences are consuming content at an all-time high, but so are the opportunities for distractions.
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Ask BENlabs: How Much Does Product Placement Cost?
How much does product placement cost? Well, that really depends. We know that product placement…
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Quick Takes – Issue 8: Creating Moments That Matter
Studios and networks are spending billions of dollars each year to reduce subscriber churn by…
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EUROPEAN PRODUCT PLACEMENT INSIGHTS – AUGUST 2023
Welcome to a new monthly edition of our European Product Placement Insights, a round-up of…
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Take 5 with Samuel Gentry, Assistant Advertising Manager at Buick
Sam Gentry talks about the pivotal role product placement plays in Buick's advertising endeavors.
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Take 5: Microsoft Talks with BENlabs
a conversation with microsoft & BENlabs You’ve seen them in some of the best-known movies…
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GM and Barbie: Aligning Values To Create On-Screen Success
The Barbie movie has so much to see it might be easy to overlook the…
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Diving Into “The Bear” with Prop Master Laura Roeper
Prop master Laura Roeper talks Chicago, knives, and "The Bear" in this interview with BENlabs'…
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Top Product Placement Monthly Insights – July 2023
Trending content, AI, streaming - catch up on all the latest news!
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Ask BENlabs: Product Placement in Movies and TV: The Three Big Questions Answered
Product placement in movies and product placement in TV shows doesn’t just happen. Effective product…
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EUROPEAN PRODUCT PLACEMENT INSIGHTS – JULY 2023
Welcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
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What We Are Talking About This Summer – The ATX TV Festival Guide
ATX was a bit different this year, but that doesn't mean we didn't find a…
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Top Product Placement Monthly Insights – June 2023
Scripted content, AI, streaming - catch up on all the latest news!
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The Buzz – 2023 BET Awards
Culture’s biggest night, the BET Awards, rooted itself in the 50th anniversary of hip-hop and…
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UK What to Watch Guide – June
If you’re looking to watch some great Pride content, look no further.
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What to Watch Guide – June
June is LGBT Pride Month, and BENlabs would like to recognize the contributions and influence…
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Product Placement Newsletter – May 2023
Streaming options are expanding, Korean content proves valuable and a lot more in this month's…
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Supporting the Creative Vision: An FAQ on Product Placement
In production and don't know what questions to ask about product placement? We have you…
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Webinar – Driving Brand Affinity Using Entertainment as a Marketing Channel
Listen as Erin Schmidt talks about AI and using entertainment to break through to your…
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The B&LLAS Awards Recap
The Brand and Lifestyle Licensing Awards kicked off in style at London’s Royal Lancaster Hotel,…
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Take 5 with Giang Pham, Assistant Propmaster
This assistant propmaster has worked on various well-known projects and shares her insights into the…
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New Research Shows UK Consumers Favour Product Placement Over Traditional Advertising
Nine out of every 10 UK consumers (88%) report experiencing positive emotions after seeing products…
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Take 5 with Kristina Parsons, Assistant Propmaster
Read what a long-time prop professional has to say about her industry, her advice to…
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What to Watch Guide – May
May is AAPI Heritage Month and we are recognizing the contributions & influence of Asian…
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Product Placement Newsletter – April 2023
Max is launched, Indian streaming is about to break thru, and content consumption is up.…
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UK Product Placement Newsletter – April 2023
Welcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
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New York Microsoft Showcase
Our recent Microsoft event in NYC brought out an incredible array of people who got…
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BENlabs Take 5 with Schick Edgewell Personal Care’s Head of Marketing
BEN connected with Schick Edgewell Personal Care's Head of Marketing, Anthony Pietrini, to talk leading…
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Leveraging Entertainment to Harness the Power of Pop Culture
Some big takeaways from the ANA’s "The State of the Art in Content Marketing Conference",…
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What to Watch Guide – April
Spring has sprung! For some, the warmer weather sparks new Spring flings, and for many…
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UK What to Watch Guide – April
If you’re looking to watch some chuckle-worthy content, look no further.
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UK Product Placement Newsletter – March 2023
Welcome to the February UK Product Placement Newsletter with all the latest news from the…
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Product Placement Newsletter – March 2023
"The Last of Us" closes strong, Korean reality shows get a boost, and Jordan Peele's…
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The Buzz – Oscars 2023
Dancing bears, amazing dresses, hotdog fingers. Cheers and snubs. Awards galore! These are just a…
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UK What to Watch Guide – March
For International Women's Day, we take a look at some of the best stories about,…
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Women Talk Product Placement
We gathered high-powered women in the industry to talk about the importance of product placement…
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What to Watch Guide – March
It's International Women's Month and we are celebrating established and up-and-coming voices in film, TV,…
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UK Product Placement Newsletter – February 2023
Welcome to the February UK Product Placement Newsletter will all the latest news from the…
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Product Placement Newsletter – February 2023
"Avatar: The Way of Water" shatters records, history is made at the Grammy's, and Jackie…
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The Buzz – BAFTA Film Awards 2023
The revamped BAFTA Film Awards, which saw the last four categories be broadcast live for…
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The Buzz – Super Bowl LVII
The Super Bowl is inarguably the most watched broadcasted event in America, with an average…
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During big moments like the Super Bowl, brands don’t always want to go it alone
You know the old saying: teamwork makes the dream work. That may be even more…
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Insights from Brand Storytelling 2023
Sundance is back! BENlabs returned as a keynote sponsor for Brand Storytelling for the first…
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What to Watch Guide – February
FEBRUARY NEW RELEASES There’s no denying Feb’s new releases are red hot and one we’re…
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The Buzz – 2023 Grammy Awards
The Big Number 30 Percent increase in audience over last year’s awards. This year’s CBS…
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The Buzz – Sundance Film Festival 2023
This year’s Sundance marked a return to indie roots for the festival. While smaller crowds…
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Product Placement Newsletter – January 2023
Key Takeaways The next massive blockbuster hit has no barriers or confinements! There are now…
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Going Beyond the Game
Audiences Engage with Sports Content in Every Form Between the increase in the streaming landscape…
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What to Watch Guide – January
As we look forward to what’s new in 2023, we also look at some of…
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Take 5 with Sarah Schrode, Head of Branded Entertainment, General Motors
Cars and entertainment are a match made in heaven - and BENlabs and GM are…
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The Buzz – 2023 Golden Globes
Our Take After a year-long hiatus due to ethical allegations and lack of diversity, The…
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The Buzz – CES 2023
BRAND IMPLICATIONS CES 2023 highlighted huge possibilities for electric vehicles. This market is in its…
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Brands & Insight Found at CES 2023
CES is regarded as one of the premiere events for brands, marketers, and consumers across the…
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Holiday Season ‘What to Watch’ Guide
The holidays are finally here, and to kick things off we’ve got the classics, must-watches,…
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Entertainment to Feast on This Thanksgiving
There’s still THYME to get ahead of the CARVE for Thanksgiving with these titles! This…
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Hispanic Heritage Month Watch Guide
¡YA ES HORA! That’s right, it’s time to honor and celebrate Hispanic culture! In this…
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Run ads or place products in-show? Both are best, research finds
Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether…
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Back to School Watch Guide
Retire your passport, unpack your suitcase, and prepare your bookbag and lunch because school is…
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Streamers Test More Advertising Formats
Click here to download a PDF version of this report.
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In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every…
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BENlabs Take 5 with Anheuser Busch InBev’s Marketing Director
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
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Foreign Language Content: More Barriers Fall To Audience Engagement
The reason behind this shift appears to be a simple one: it’s all about access.…
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Reality TV: Real Moments Deliver Real Brand Value
Click here to download a PDF version of this report.
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BENlabs Take 5 with a Property Masters Guild Founding Member
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
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BENlabs Take 5 with the Property Masters Guild’s President
BEN connected with the President of the newly-launched Property Masters Guild, Joshua Meltzer to discuss…
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