Ask BENlabs | What is the most common mistake marketers make?
Simply put, many people just don’t know how an EV would fit into their lives…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Product Placement
Ask BENlabs | What are the biggest challenges facing automotive marketers today?
Simply put, many people just don’t know how an EV would fit into their lives…
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Ask BENlabs | How do you know when a project is the right fit for a vehicle?
In automotive product placement, finding the right project for a vehicle involves a look at…
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Ask BENlabs | What do you tell a brand that’s on the fence?
By becoming part of the story, brands leverage the audience's emotional connection to that story.…
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Ask BENlabs | What does a character’s car say about them? Automotive Product Placement
What does Mr. T pulling up in a 1983 GMC Vandura say about his character…
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Ask BENlabs | Can You Get My Product Placed in My Favorite Show?
Audiences build a real emotional connection with their favorite TV shows, movies, and other entertainment…
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Top Product Placement Monthly Insights – September 2023
Trending content, AI, streaming - catch up on all the latest news!
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Ask BENlabs | Where Does Product Placement Fit in the Overall Marketing Mix?
What tactics should product placement replace in the brand marketing mix? None. Or at least,…
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Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
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Quick Takes – Issue 20: Creating Unskippable Moments
The average US adult dedicates 5.8 hours per day to watching TV and digital video…
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Ask BENlabs | Product Placement ROI: Measuring Success Across the Funnel
Contrary to popular opinion, product placement ROI (return on investment) can be measured and tracked,…
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Top Product Placement Monthly Insights – August 2023
Trending content, AI, streaming - catch up on all the latest news!
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Quick Takes – Issue 19: Supercharge Your Advertising
Audiences are consuming content at an all-time high, but so are the opportunities for distractions.
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Ask BENlabs: How Much Does Product Placement Cost?
How much does product placement cost? Well, that really depends. We know that product placement…
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Quick Takes – Issue 8: Creating Moments That Matter
Studios and networks are spending billions of dollars each year to reduce subscriber churn by…
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EUROPEAN PRODUCT PLACEMENT INSIGHTS – AUGUST 2023
Welcome to a new monthly edition of our European Product Placement Insights, a round-up of…
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Take 5 with Samuel Gentry, Assistant Advertising Manager at Buick
Sam Gentry talks about the pivotal role product placement plays in Buick's advertising endeavors.
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Take 5: Microsoft Talks with BENlabs
a conversation with microsoft & BENlabs You’ve seen them in some of the best-known movies…
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GM and Barbie: Aligning Values To Create On-Screen Success
The Barbie movie has so much to see it might be easy to overlook the…
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Diving Into “The Bear” with Prop Master Laura Roeper
Prop master Laura Roeper talks Chicago, knives, and "The Bear" in this interview with BENlabs'…
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Top Product Placement Monthly Insights – July 2023
Trending content, AI, streaming - catch up on all the latest news!
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Ask BENlabs: Product Placement in Movies and TV: The Three Big Questions Answered
Product placement in movies and product placement in TV shows doesn’t just happen. Effective product…
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EUROPEAN PRODUCT PLACEMENT INSIGHTS – JULY 2023
Welcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
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What We Are Talking About This Summer – The ATX TV Festival Guide
ATX was a bit different this year, but that doesn't mean we didn't find a…
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Top Product Placement Monthly Insights – June 2023
Scripted content, AI, streaming - catch up on all the latest news!
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The Buzz – 2023 BET Awards
Culture’s biggest night, the BET Awards, rooted itself in the 50th anniversary of hip-hop and…
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UK What to Watch Guide – June
If you’re looking to watch some great Pride content, look no further.
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What to Watch Guide – June
June is LGBT Pride Month, and BENlabs would like to recognize the contributions and influence…
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Product Placement Newsletter – May 2023
Streaming options are expanding, Korean content proves valuable and a lot more in this month's…
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Supporting the Creative Vision: An FAQ on Product Placement
In production and don't know what questions to ask about product placement? We have you…
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Webinar – Driving Brand Affinity Using Entertainment as a Marketing Channel
Listen as Erin Schmidt talks about AI and using entertainment to break through to your…
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The B&LLAS Awards Recap
The Brand and Lifestyle Licensing Awards kicked off in style at London’s Royal Lancaster Hotel,…
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Take 5 with Giang Pham, Assistant Propmaster
This assistant propmaster has worked on various well-known projects and shares her insights into the…
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New Research Shows UK Consumers Favour Product Placement Over Traditional Advertising
Nine out of every 10 UK consumers (88%) report experiencing positive emotions after seeing products…
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Take 5 with Kristina Parsons, Assistant Propmaster
Read what a long-time prop professional has to say about her industry, her advice to…
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What to Watch Guide – May
May is AAPI Heritage Month and we are recognizing the contributions & influence of Asian…
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Product Placement Newsletter – April 2023
Max is launched, Indian streaming is about to break thru, and content consumption is up.…
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UK Product Placement Newsletter – April 2023
Welcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
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New York Microsoft Showcase
Our recent Microsoft event in NYC brought out an incredible array of people who got…
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BENlabs Take 5 with Schick Edgewell Personal Care’s Head of Marketing
BEN connected with Schick Edgewell Personal Care's Head of Marketing, Anthony Pietrini, to talk leading…
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Leveraging Entertainment to Harness the Power of Pop Culture
Some big takeaways from the ANA’s "The State of the Art in Content Marketing Conference",…
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What to Watch Guide – April
Spring has sprung! For some, the warmer weather sparks new Spring flings, and for many…
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UK What to Watch Guide – April
If you’re looking to watch some chuckle-worthy content, look no further.
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UK Product Placement Newsletter – March 2023
Welcome to the February UK Product Placement Newsletter with all the latest news from the…
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Product Placement Newsletter – March 2023
"The Last of Us" closes strong, Korean reality shows get a boost, and Jordan Peele's…
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UK What to Watch Guide – March
For International Women's Day, we take a look at some of the best stories about,…
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Women Talk Product Placement
We gathered high-powered women in the industry to talk about the importance of product placement…
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What to Watch Guide – March
It's International Women's Month and we are celebrating established and up-and-coming voices in film, TV,…
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UK Product Placement Newsletter – February 2023
Welcome to the February UK Product Placement Newsletter will all the latest news from the…
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Product Placement Newsletter – February 2023
"Avatar: The Way of Water" shatters records, history is made at the Grammy's, and Jackie…
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The Buzz – Super Bowl LVII
The Super Bowl is inarguably the most watched broadcasted event in America, with an average…
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During big moments like the Super Bowl, brands don’t always want to go it alone
You know the old saying: teamwork makes the dream work. That may be even more…
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Insights from Brand Storytelling 2023
Sundance is back! BENlabs returned as a keynote sponsor for Brand Storytelling for the first…
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What to Watch Guide – February
FEBRUARY NEW RELEASES There’s no denying Feb’s new releases are red hot and one we’re…
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The Buzz – Sundance Film Festival 2023
This year’s Sundance marked a return to indie roots for the festival. While smaller crowds…
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Product Placement Newsletter – January 2023
Key Takeaways The next massive blockbuster hit has no barriers or confinements! There are now…
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Going Beyond the Game
Audiences Engage with Sports Content in Every Form Between the increase in the streaming landscape…
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What to Watch Guide – January
As we look forward to what’s new in 2023, we also look at some of…
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Take 5 with Sarah Schrode, Head of Branded Entertainment, General Motors
Cars and entertainment are a match made in heaven - and BENlabs and GM are…
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The Buzz – 2023 Golden Globes
Our Take After a year-long hiatus due to ethical allegations and lack of diversity, The…
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The Buzz – CES 2023
BRAND IMPLICATIONS CES 2023 highlighted huge possibilities for electric vehicles. This market is in its…
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Brands & Insight Found at CES 2023
CES is regarded as one of the premiere events for brands, marketers, and consumers across the…
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Holiday Season ‘What to Watch’ Guide
The holidays are finally here, and to kick things off we’ve got the classics, must-watches,…
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Entertainment to Feast on This Thanksgiving
There’s still THYME to get ahead of the CARVE for Thanksgiving with these titles! This…
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Hispanic Heritage Month Watch Guide
¡YA ES HORA! That’s right, it’s time to honor and celebrate Hispanic culture! In this…
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Run ads or place products in-show? Both are best, research finds
Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether…
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Back to School Watch Guide
Retire your passport, unpack your suitcase, and prepare your bookbag and lunch because school is…
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Streamers Test More Advertising Formats
Click here to download a PDF version of this report.
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In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every…
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BENlabs Take 5 with Anheuser Busch InBev’s Marketing Director
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
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Foreign Language Content: More Barriers Fall To Audience Engagement
The reason behind this shift appears to be a simple one: it’s all about access.…
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Reality TV: Real Moments Deliver Real Brand Value
Click here to download a PDF version of this report.
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BENlabs Take 5 with a Property Masters Guild Founding Member
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
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BENlabs Take 5 with the Property Masters Guild’s President
BEN connected with the President of the newly-launched Property Masters Guild, Joshua Meltzer to discuss…
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