Navigating the Content Jungle: Content IQ is Your Map
Find the right content for your brand with Content IQ—BENlabs' data-backed tool to forecast ROI,…
Read MoreResources
Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Product Placement
The 2025 Oscars: Historic Wins, Indie Films, and Brand Opportunities
Discover how independent films are shaping the industry and why early brand partnerships are more…
Read More
The Trends Dominating the Streaming Landscape
Discover key trends, top-performing genres, and how brands are making an impact in the evolving…
Read More
Mirriad & BENlabs Forge First-Ever Dual Pathway In-Content Ad Solution, Merging Virtual and Traditional Product Placement
BENlabs and Mirriad partner to merge virtual and traditional product placements, creating a scalable in-content…
Read More
It’s Okay to Say Product Placement: Demystifying Terms in the Brand-Content Relationship
Uncover the true meaning of product placement and how terms like integration and trade-out fit…
Read More
How Product Placement Shapes Character Identity in TV & Film: A Marketer’s Guide
Discover how product placement plays a key role in character development and storytelling in hit…
Read More
Ensuring Brand Safety in Product Placement: Lessons from Top Brands
Discover how top brands ensure their reputation and brand safety through smart product placement strategies…
Read More
Mastering Product Placement: The Essential Timing Guide for Brand Marketers
Discover the ideal timing for product placement across films, streaming, and TV shows to maximize…
Read More
Maximizing Brand Visibility: Standard, Prominent, and Premium Product Placements Explained
Learn how different product placements can enhance your brand’s visibility in film and TV, and…
Read More
Strategic Product Placement: Engaging Audiences Without Overwhelming Them
Discover how product placement helps brand marketers create authentic connections and memorable impressions without overwhelming…
Read More
Proving Product Placement Effectiveness: How to Measure ROI for Brand Success
Discover how product placement delivers measurable ROI through reach, brand lift studies, attribution reports, and…
Read More
Hit Your Brand KPIs With These 4 Product Placement Strategies
Explore the different approaches to product placement, and how your brand can determine which one(s)…
Read More
“How’d They Do That?” The How-To Product Placement Guide for Brands
Explore how product placement puts brands on the map by integrating their products in film,…
Read More
Movie Product Placement: Key Terms for Brands
Product placement has evolved far beyond its early days. Today, it extends beyond films to…
Read More
AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
Read More
AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
Read More
Ask BENlabs | What was the big theme for AI in 2023?
How do you sum up the last year of advancements in artificial intelligence? According to…
Read More
Ask BENlabs | How Does a Car Physically End Up in a Movie or TV Show?
A lot goes into executing a well-integrated automotive product placement, but how does a production…
Read More
Ask BENlabs | How Does a Car End Up in a Movie or TV Show?
Simply put, many people just don’t know how an EV would fit into their lives…
Read More
Ask BENlabs | What are the biggest challenges facing automotive marketers today?
Simply put, many people just don’t know how an EV would fit into their lives…
Read More
Ask BENlabs | How do you know when a project is the right fit for a vehicle?
In automotive product placement, finding the right project for a vehicle involves a look at…
Read More
Ask BENlabs | What do you tell a brand that’s on the fence?
By becoming part of the story, brands leverage the audience's emotional connection to that story.…
Read More
Ask BENlabs | What does a character’s car say about them? Automotive Product Placement
What does Mr. T pulling up in a 1983 GMC Vandura say about his character…
Read More
Ask BENlabs | Can You Get My Product Placed in My Favorite Show?
Audiences build a real emotional connection with their favorite TV shows, movies, and other entertainment…
Read More
Top Product Placement Monthly Insights – September 2023
Trending content, AI, streaming - catch up on all the latest news!
Read More
Ask BENlabs | Where Does Product Placement Fit in the Overall Marketing Mix?
What tactics should product placement replace in the brand marketing mix? None. Or at least,…
Read More
Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
Read More
Quick Takes – Issue 20: Creating Unskippable Moments
The average US adult dedicates 5.8 hours per day to watching TV and digital video…
Read More
Ask BENlabs | Product Placement ROI: Measuring Success Across the Funnel
Contrary to popular opinion, product placement ROI (return on investment) can be measured and tracked,…
Read More
Top Product Placement Monthly Insights – August 2023
Stay updated with August's top product placement trends. Discover how AI and streaming impact brand…
Read More
Quick Takes – Issue 19: Supercharge Your Advertising
Audiences are consuming content at an all-time high, but so are the opportunities for distractions.
Read More
Ask BENlabs: How Much Does Product Placement Cost?
How much does product placement cost? Well, that really depends. We know that product placement…
Read More
Quick Takes – Issue 8: Creating Moments That Matter
Studios and networks are spending billions of dollars each year to reduce subscriber churn by…
Read More
EUROPEAN PRODUCT PLACEMENT INSIGHTS – AUGUST 2023
Welcome to a new monthly edition of our European Product Placement Insights, a round-up of…
Read More
Take 5 with Samuel Gentry, Assistant Advertising Manager at Buick
Sam Gentry talks about the pivotal role product placement plays in Buick's advertising endeavors.
Read More
Take 5: Microsoft Talks with BENlabs
a conversation with microsoft & BENlabs You’ve seen them in some of the best-known movies…
Read More
GM and Barbie: Aligning Values To Create On-Screen Success
The Barbie movie has so much to see it might be easy to overlook the…
Read More
Diving Into “The Bear” with Prop Master Laura Roeper
Prop master Laura Roeper talks Chicago, knives, and "The Bear" in this interview with BENlabs'…
Read More
Top Product Placement Monthly Insights – July 2023
Dive into July’s product placement insights on AI, streaming, and scripted content. Explore key trends…
Read More
Ask BENlabs: Product Placement in Movies and TV: The Three Big Questions Answered
Product placement in movies and product placement in TV shows doesn’t just happen. Effective product…
Read More
UK Product Placement Insights – JULY 2023
Discover July's UK product placement insights. Stay informed with the latest trends and strategies shaping…
Read More
What We Are Talking About This Summer – The ATX TV Festival Guide
ATX was a bit different this year, but that doesn't mean we didn't find a…
Read More
Top Product Placement Monthly Insights – June 2023
Uncover June's product placement trends in AI and streaming. Catch up on the latest content…
Read More
UK What to Watch Guide – June
If you’re looking to watch some great Pride content, look no further.
Read More
What to Watch Guide – June
June is LGBT Pride Month, and BENlabs would like to recognize the contributions and influence…
Read More
Product Placement Newsletter – May 2023
Streaming options are expanding, Korean content proves valuable and a lot more in this month's…
Read More
Supporting the Creative Vision: An FAQ on Product Placement
In production and don't know what questions to ask about product placement? We have you…
Read More
Webinar – Driving Brand Affinity Using Entertainment as a Marketing Channel
Listen as Erin Schmidt talks about AI and using entertainment to break through to your…
Read More
The B&LLAS Awards Recap
The Brand and Lifestyle Licensing Awards kicked off in style at London’s Royal Lancaster Hotel,…
Read More
Take 5 with Giang Pham, Assistant Propmaster
This assistant propmaster has worked on various well-known projects and shares her insights into the…
Read More
UK Consumers Prefer Product Placement Over Traditional Ads, New Research Shows
Discover why UK consumers prefer product placement over traditional ads, and how this strategy drives…
Read More
Take 5 with Kristina Parsons, Assistant Propmaster
Read what a long-time prop professional has to say about her industry, her advice to…
Read More
What to Watch Guide – May
May is AAPI Heritage Month and we are recognizing the contributions & influence of Asian…
Read More
Product Placement Newsletter – April 2023
Max is launched, Indian streaming is about to break thru, and content consumption is up.…
Read More
UK Product Placement Newsletter – April 2023
Welcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
Read More
New York Microsoft Showcase
Our recent Microsoft event in NYC brought out an incredible array of people who got…
Read More
How Schick’s Marketing Leader Used Innovation and Entertainment to Dominate Amazon
Discover how Schick’s Head of Marketing leveraged trends and authentic entertainment strategies to become Amazon’s…
Read More
Leveraging Entertainment to Harness the Power of Pop Culture
Some big takeaways from the ANA’s "The State of the Art in Content Marketing Conference",…
Read More
What to Watch Guide – April
Spring has sprung! For some, the warmer weather sparks new Spring flings, and for many…
Read More
UK What to Watch Guide – April
If you’re looking to watch some chuckle-worthy content, look no further.
Read More
UK Product Placement Newsletter – March 2023
Welcome to the February UK Product Placement Newsletter with all the latest news from the…
Read More
Product Placement Newsletter – March 2023
"The Last of Us" closes strong, Korean reality shows get a boost, and Jordan Peele's…
Read More
UK What to Watch Guide – March
For International Women's Day, we take a look at some of the best stories about,…
Read More
Women Talk Product Placement
We gathered high-powered women in the industry to talk about the importance of product placement…
Read More
What to Watch Guide – March
It's International Women's Month and we are celebrating established and up-and-coming voices in film, TV,…
Read More
UK Product Placement Newsletter – February 2023
Welcome to the February UK Product Placement Newsletter will all the latest news from the…
Read More
Product Placement Newsletter – February 2023
"Avatar: The Way of Water" shatters records, history is made at the Grammy's, and Jackie…
Read More
During big moments like the Super Bowl, brands don’t always want to go it alone
You know the old saying: teamwork makes the dream work. That may be even more…
Read More
Insights from Brand Storytelling 2023
Sundance is back! BENlabs returned as a keynote sponsor for Brand Storytelling for the first…
Read More
What to Watch Guide – February
FEBRUARY NEW RELEASES There’s no denying Feb’s new releases are red hot and one we’re…
Read More
Product Placement Newsletter – January 2023
Key Takeaways The next massive blockbuster hit has no barriers or confinements! There are now…
Read More
Going Beyond the Game
Audiences Engage with Sports Content in Every Form Between the increase in the streaming landscape…
Read More
What to Watch Guide – January
As we look forward to what’s new in 2023, we also look at some of…
Read More
Take 5 with Sarah Schrode, Head of Branded Entertainment, General Motors
Cars and entertainment are a match made in heaven - and BENlabs and GM are…
Read More
Brands & Insight Found at CES 2023
CES is regarded as one of the premiere events for brands, marketers, and consumers across the…
Read More
Holiday Season ‘What to Watch’ Guide
The holidays are finally here, and to kick things off we’ve got the classics, must-watches,…
Read More
Entertainment to Feast on This Thanksgiving
There’s still THYME to get ahead of the CARVE for Thanksgiving with these titles! This…
Read More
Hispanic Heritage Month Watch Guide
¡YA ES HORA! That’s right, it’s time to honor and celebrate Hispanic culture! In this…
Read More
In-Show Product Placements or Ads? Research Shows Using Both Drives Better Results
Discover how combining in-show product placements with traditional ads can significantly boost sales, website visits,…
Read More
Back to School Watch Guide
Retire your passport, unpack your suitcase, and prepare your bookbag and lunch because school is…
Read More
Streamers Test More Advertising Formats
Click here to download a PDF version of this report.
Read More
In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every…
Read More
BENlabs Take 5 with Anheuser Busch InBev’s Marketing Director
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
Read More
Foreign Language Content: More Barriers Fall To Audience Engagement
The reason behind this shift appears to be a simple one: it’s all about access.…
Read More
Reality TV: Real Moments Deliver Real Brand Value
Click here to download a PDF version of this report.
Read More
BENlabs Take 5 with a Property Masters Guild Founding Member
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
Read More
BENlabs Take 5 with the Property Masters Guild’s President
BEN connected with the President of the newly-launched Property Masters Guild, Joshua Meltzer to discuss…
Read More