At BENlabs, we know that measuring the impact of product placement is just as critical for your brand as securing the right moments within the TV shows and films that your target audiences love. That’s why we’ve developed industry-leading insights capabilities that allow brands to accurately capture, measure, and optimize the value of their investments in product placement, providing data and metrics to meet your needs.
Our full-funnel measurement capabilities capture every stage of a product placement campaign’s performance—from identification to consumer action—so marketers can make informed, ROI-driven decisions.
BENlabs uses a combination of human and AI tracking technologies to help brands monitor the presence of their products and those of their competitors across the entertainment landscape. We provide detailed insights into where and how often brands appear, allowing for a clear understanding of on-screen presence and visibility.
Measuring cultural impact is core to long-term brand growth. BENlabs’ proprietary Cultural Relevance Index assesses product placements across five key pillars: Prominence, Popularity, Reach, Affinity, and Impact. This index offers a comprehensive score to help brands understand how well their integrations resonate within the cultural zeitgeist.
Our in-house insights team partners with trusted third-party vendors to customize brand lift studies to measure lift in recall, perception, opinion, purchase intent, and key brand attributes while also capturing open-end respondent thoughts and feedback. These studies can be aligned with other brand health trackers that provide brands with essential data about how their integrations are performing.
Our global impressions data sheds light on the scale and demographic breakdown of exposure. Brands gain visibility into who saw each integration and across which platforms and geographies, ensuring alignment with target audiences and maximizing media value.
Utilizing the industry’s best social listening tools, our studies monitor shifts in share of voice and sentiment for your brand so that you can truly capture the spark of content integrations.
BENlabs partners with iSpot to connect impression-level exposure data with first- or third-party outcome data to assess lift across digital and in-store channels. We also support inclusion in brand media mix models (MMMs) to evaluate holistic marketing impact.
Navigating the Content Jungle: Content IQ is Your Map
In today’s complex content landscape, knowing where and how to invest in entertainment has never been more critical. That’s why BENlabs created Content IQ, a powerful decision-making tool that helps brands cut through the noise and choose entertainment opportunities that are aligned, impactful, and built for ROI. Ready to navigate the jungle with clarity?
Provide your contact information to connect with sales.
Already have an account? Contact us through our Help Center.
Provide your contact information and we’ll be in touch within 24 hours.
Provide your contact information and we’ll be in touch within 24 hours.
Provide your contact information and we’ll be in touch within 24 hours.
Provide your contact information and we’ll be in touch within 24 hours.
Provide your contact information and we’ll be in touch within 24 hours.