BENlabs Sets the Benchmark for Driving Brand Lift
See how BENlabs drives brand impact with data-backed, story-driven influencer marketing, boosting ad recall, sentiment,…
Read MoreResources
Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
All
The 2025 Oscars: Historic Wins, Indie Films, and Brand Opportunities
Discover how independent films are shaping the industry and why early brand partnerships are more…
Read More
Navigating a Potential TikTok Ban: Insights from Aaron Frank, Chief Marketing and Insights Officer at BENlabs
Discover how brands can prepare for the potential TikTok ban with expert insights from BENlabs'…
Read More
The Trends Dominating the Streaming Landscape
Discover key trends, top-performing genres, and how brands are making an impact in the evolving…
Read More
Mirriad & BENlabs Forge First-Ever Dual Pathway In-Content Ad Solution, Merging Virtual and Traditional Product Placement
BENlabs and Mirriad partner to merge virtual and traditional product placements, creating a scalable in-content…
Read More
It’s Okay to Say Product Placement: Demystifying Terms in the Brand-Content Relationship
Uncover the true meaning of product placement and how terms like integration and trade-out fit…
Read More
TubeBuddy Launches New Audience Insight Tools to Drive Creator Growth on YouTube
TubeBuddy’s Audience Understanding Tools enhance visibility into key performance metrics and competitor content, unlocking industry-first…
Read More
How Product Placement Shapes Character Identity in TV & Film: A Marketer’s Guide
Discover how product placement plays a key role in character development and storytelling in hit…
Read More
Ensuring Brand Safety in Product Placement: Lessons from Top Brands
Discover how top brands ensure their reputation and brand safety through smart product placement strategies…
Read More
Mastering Product Placement: The Essential Timing Guide for Brand Marketers
Discover the ideal timing for product placement across films, streaming, and TV shows to maximize…
Read More
Emerging and Crossover Artists Dominate the 2025 Grammy Nominations: Lessons for Brands
Discover how the Grammys highlight opportunities for brands to diversify reach and create cultural impact.
Read More
Maximizing Brand Visibility: Standard, Prominent, and Premium Product Placements Explained
Learn how different product placements can enhance your brand’s visibility in film and TV, and…
Read More
Strategic Product Placement: Engaging Audiences Without Overwhelming Them
Discover how product placement helps brand marketers create authentic connections and memorable impressions without overwhelming…
Read More
Proving Product Placement Effectiveness: How to Measure ROI for Brand Success
Discover how product placement delivers measurable ROI through reach, brand lift studies, attribution reports, and…
Read More
How to Measure In-Store Sales Lift from Influencer Marketing
Discover BENlabs' innovative approach to measuring in-store sales lift from influencer marketing while ensuring data…
Read More
Hit Your Brand KPIs With These 4 Product Placement Strategies
Explore the different approaches to product placement, and how your brand can determine which one(s)…
Read More
“How’d They Do That?” The How-To Product Placement Guide for Brands
Explore how product placement puts brands on the map by integrating their products in film,…
Read More
BENlabs Named “Best Performance Marketing Company” by MarTech Breakthrough Awards
BENlabs has earned a major accolade in the performance marketing world, being named the Best…
Read More
Movie Product Placement: Key Terms for Brands
Product placement has evolved far beyond its early days. Today, it extends beyond films to…
Read More
A Marketer’s Guide to AI Prompts
Explore how the right AI prompts can drive better results in marketing, content creation, and…
Read More
The FTC and Beyond: Ad Disclosure Rules Around the World
Transparency in influencer marketing is a legal requirement in most countries across the world. We…
Read More
How to Create the Perfect Influencer Brief
The perfect influencer brief, just like the content it’s trying to kickstart, is part art…
Read More
Ten Instagram Mom Influencers for Your Back-To-School Campaings
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
Read More
How AI is Reshaping the Creative Landscape
AI is reshaping the creative landscape to not only enhance processes but also audience engagement…
Read More
AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
Read More
ELI5: What is an AI Agent?
An AI agent learns what you’re trying to do and then uses its computer smarts…
Read More
Can the pace of change continue for AI? | Ask BENlabs
After the 2023 blockbuster year in AI, we sat down to ask Alex McFadyen whether…
Read More
How to Get Noticed on LinkedIn – Five Things Marketers Should Know
Marketers, learn some practical insights and strategies to help maximize your presence and get noticed…
Read More
Will AI Take My Job? | Ask BENlabs
With all the advancements in generative AI, many people are asking the question, will AI…
Read More
Top Tech Influencers on Instagram Today
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
Read More
How does a brand find the right content creator for them? | Ask BENlabs
With millions of creators out there, how does a brand pinpoint the perfect creator for…
Read More
Ask BENlabs | What’s your BENlabs elevator pitch?
Our elevator pitch is our track record. By leveraging audience mapping tools to build large-scale…
Read More
Ask BENlabs | Does BENlabs use ChatGPT?
ChatGPT is a very handy tool. But the superpower of BENlabs is our proprietary AI…
Read More
Five YouTube Marketing Mistakes Brands Can Easily Avoid
YouTube marketing is a goldmine for great video campaigns but a minefield for bad ones.…
Read More
Ask BENlabs | What is cluster analysis?
At BENabs, we use it, and we talk about it, all the time. But what…
Read More
AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
Read More
Ask BENlabs | Learn, Create, Model Scale – What Does That Mean?
Our approach to AI- and data-driven marketing is described as "Learn, Create, Model, Scale." But…
Read More
Ten Brand-Friendly Family Influencers Keeping it Real on Instagram
Working with family-friendly influencers on Instagram can be highly beneficial for brands. We take a…
Read More
Growing a Brand YouTube Channel in 2024: 102 Guide for Marketers
We've covered the why's of growing a brand YouTube channel. Now, here's how to create…
Read More
Mastering the Art of Engagement: Insights from MrBeast’s YouTube Strategy
In the dynamic world of digital marketing, staying ahead means learning from the best. MrBeast,…
Read More
AI Insight: The Monthly Digest
Stay on top of what’s happening in AI marketing news with our monthly recap. Just…
Read More
Growing a Brand YouTube Channel in 2024: 101 Guide for Marketers
From finding customers, to building relationships with them, find out why YouTube Marketing is an…
Read More
Emerging Trends in Digital Marketing: Insights from VidSummit 2023 Creators
In a panel featured at VidSummit, creators share their insights on digital marketings trends that…
Read More
10 Brand-Friendly “Finfluencers” Making an Impact on Instagram
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
Read More
How Influencer Marketing Works
Does influencer marketing work? Yes, done well it absolutely will boost sales, brand recognition and…
Read More
Ask BENlabs | What’s Next for AI in 2024?
After the revolutionary "Year of Generative AI," we asked our EVP of Tech, what AI…
Read More
Unmasking the Impact of AI in Social Media Security: Insights from BENlabs
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
Read More
Low-Code No-Code AI Tools for Business: Strategies for Adoption
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
Read More
Ask BENlabs | What was the big theme for AI in 2023?
How do you sum up the last year of advancements in artificial intelligence? According to…
Read More
How the Generative AI Revolution is Driving Creators and Brands
Generative AI tools and generative AI content are the hot topic. Here’s what creators and…
Read More
Ask BENlabs | How Does a Car Physically End Up in a Movie or TV Show?
A lot goes into executing a well-integrated automotive product placement, but how does a production…
Read More
Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
Read More
Ask BENlabs | How Does a Car End Up in a Movie or TV Show?
Simply put, many people just don’t know how an EV would fit into their lives…
Read More
Chef Andre Rush: A Creator’s Journey from Army Greens to Chef’s Whites
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
Read More
Thinking Beyond Conversions: How a Brand Lift Study Benefits Brands and Creators Alike
Brand lift studies benefit creators and brands alike. Providing the access to the data required…
Read More
Ask BENlabs | What is the most common mistake marketers make?
Simply put, many people just don’t know how an EV would fit into their lives…
Read More
Ask BENlabs | What are the biggest challenges facing automotive marketers today?
Simply put, many people just don’t know how an EV would fit into their lives…
Read More
10 Health and Fitness Content Creators that Connect with Audiences
These content creators have dedicated followings that actively seeking out the latest in fitness, nutrition,…
Read More
Ask BENlabs | How do you know when a project is the right fit for a vehicle?
In automotive product placement, finding the right project for a vehicle involves a look at…
Read More
The Uncharted Benefits of Marketing AI Automation and Generative AI
AI is a buzzword but AI is much more than just a buzzword. It’s hard…
Read More
The 10 Greatest Marketers of All Time
What does it take to be among the greatest marketers in the world? All of…
Read More
Ask BENlabs | What do you tell a brand that’s on the fence?
By becoming part of the story, brands leverage the audience's emotional connection to that story.…
Read More
Creator Spotlight: Unfiltered Culture + Cuisine with Chris @authentic_traveling
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
Read More
Best Marketing Podcasts for Marketers in 2023
Whether you’re looking for the latest and greatest marketing methods and opportunities or you just…
Read More
Ask BENlabs | What does a character’s car say about them? Automotive Product Placement
What does Mr. T pulling up in a 1983 GMC Vandura say about his character…
Read More
ELI5: Explain Cluster Analysis
How does cluster analysis actually work? And how would you explain it to a five…
Read More
How Cluster Analysis Takes Influencer Marketing to the Next Level
Cluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
Read More
9 Food & Recipe Content Creators to Watch in 2023
Connecting with the creators who own their niche is a great way for brands to…
Read More
Creator Corner: Blow Up Your Content with a Data-Driven Approach
How to Blow Up on YouTube Shorts Enrico Incarnati, @EnricoIncarnati on YouTube, knows a thing…
Read More
Ask BENlabs | Can You Get My Product Placed in My Favorite Show?
Audiences build a real emotional connection with their favorite TV shows, movies, and other entertainment…
Read More
Top Product Placement Monthly Insights – September 2023
Trending content, AI, streaming - catch up on all the latest news!
Read More
10 Influencer Marketing Interview Questions Every Brand Manager Should Ask
Content creator conversation starters for marketers.
Read More
ELI5: Define Unstructured Data
“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
Read More
Creator Spotlight: Authentic Cuisine + Authentic Content with José Barraza, @nowayjosecuisine
José Barraza – @NoWayJoséCuisine Socials: | Instagram | YouTube | TikTok | Facebook Watching José Barraza, AKA…
Read More
Automotive Social Media Marketing: 15 Thought Starter Ideas
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
Read More
Noom Wellness App Taps Health Influencer Marketing that Gets Results
Before and After: Noom Wellness App Taps Health Influencer Marketing that Gets Results Weight is…
Read More
Music Video Product Placement Lessons from the 2023 MTV Video Music Awards
The 2023 VMAs were exciting, flashy, and, unlike many other award shows, without a major…
Read More
Ask BENlabs | Where Does Product Placement Fit in the Overall Marketing Mix?
What tactics should product placement replace in the brand marketing mix? None. Or at least,…
Read More
Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
Read More
Quick Takes – Issue 20: Creating Unskippable Moments
The average US adult dedicates 5.8 hours per day to watching TV and digital video…
Read More
Creator Corner: Big YouTube Monetization Changes & More
Big Changes to YouTube Monetization YouTube splits ad and other revenues with creators on the…
Read More
10 Automotive Influencers to Watch
Concepts to Classics: 10 Automotive Influencers to Watch Influencers marketing automotive products just makes sense.…
Read More
Durex Condom Brand Makes Cultural Impact with Music Brand Integrations
BRAND INTEGRATION DRIVES DUREX TO #1 To spread its positive sexual wellness message, Durex tapped…
Read More
Ask BENlabs | Product Placement ROI: Measuring Success Across the Funnel
Contrary to popular opinion, product placement ROI (return on investment) can be measured and tracked,…
Read More
A CPG Influencer Marketing Success Story for Mission Foods and Guerrero
Tracking offline sales is key to CPG influencer marketing success.
Read More
Top Product Placement Monthly Insights – August 2023
Stay updated with August's top product placement trends. Discover how AI and streaming impact brand…
Read More
Creator Spotlight: Mamapreneurship with Jenna Ricciardi
A Brooklyn native, Jenna Ricciardi shares her family travels and insider advice on things to…
Read More
When is an Agency (Of the Year) Not an Agency?
BENlabs was nominated for the 2023 Streamy award for Agency of the Year 2023. The…
Read More
Quick Takes – Issue 19: Supercharge Your Advertising
Audiences are consuming content at an all-time high, but so are the opportunities for distractions.
Read More
Top and Emerging Fashion Influencers to Watch 2023
These top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
Read More
Ask BENlabs: How Much Does Product Placement Cost?
How much does product placement cost? Well, that really depends. We know that product placement…
Read More
How Songwriters, Artists and Labels Are Evolving in the AI Era
AI is making its impact felt everywhere. That includes AI in the music industry. Among…
Read More
Quick Takes – Issue 8: Creating Moments That Matter
Studios and networks are spending billions of dollars each year to reduce subscriber churn by…
Read More
Creator Corner: On YouTube Shorts and Your Content Calendar
YouTube Shorts Link Changes: a Long Time Coming There are some big changes coming to…
Read More
EUROPEAN PRODUCT PLACEMENT INSIGHTS – AUGUST 2023
Welcome to a new monthly edition of our European Product Placement Insights, a round-up of…
Read More
CPG Influencer Marketing and the CPG Brand Loyalty Shake-Up
CPG influencer marketing is the key to catch and hold audience attention in the face…
Read More
Take 5 with Samuel Gentry, Assistant Advertising Manager at Buick
Sam Gentry talks about the pivotal role product placement plays in Buick's advertising endeavors.
Read More
It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
Read More