Bloomingdale’s Taps BENlabs for Influencer Marketing Success
Bloomingdale’s Taps BENlabs for Influencer Marketing Success HOW DOES A HOUSEHOLD NAME BUILD ITS CONNECTION…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
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Supporting the Creative Vision: An FAQ on Product Placement
In production and don't know what questions to ask about product placement? We have you…
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Insights from The Brief: Marketing Brew Summit 2023
BENlabs was a proud sponsor of Morning Brew’s The Brief 2023. Didn’t make it to…
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Webinar – Driving Brand Affinity Using Entertainment as a Marketing Channel
Listen as Erin Schmidt talks about AI and using entertainment to break through to your…
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11 Lessons on Content Success from MrBeast
11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
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The B&LLAS Awards Recap
The Brand and Lifestyle Licensing Awards kicked off in style at London’s Royal Lancaster Hotel,…
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Take 5 with Giang Pham, Assistant Propmaster
This assistant propmaster has worked on various well-known projects and shares her insights into the…
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New Research Shows UK Consumers Favour Product Placement Over Traditional Advertising
Nine out of every 10 UK consumers (88%) report experiencing positive emotions after seeing products…
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Creator Spotlight: Ian Eastwood Captivates Audiences Online and Off
Ian Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
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Take 5 with Kristina Parsons, Assistant Propmaster
Read what a long-time prop professional has to say about her industry, her advice to…
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BENlabs Introduces New AI-Powered Video Thumbnail Analyzer and Title Generator Tools to TubeBuddy Platform
The new Thumbnail Analyzer and Title Generator tools come quickly behind the launch of the…
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What to Watch Guide – May
May is AAPI Heritage Month and we are recognizing the contributions & influence of Asian…
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AI Intel: Is AI Magic? Spoiler: No
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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Ask BENlabs: How to Get Started in Influencer Marketing
Ask BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
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3 Tips to Shape Your Spring and Summer Influencer Programs
3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
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Product Placement Newsletter – April 2023
Max is launched, Indian streaming is about to break thru, and content consumption is up.…
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UK Product Placement Newsletter – April 2023
Welcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
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New York Microsoft Showcase
Our recent Microsoft event in NYC brought out an incredible array of people who got…
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BENlabs Take 5 with Schick Edgewell Personal Care’s Head of Marketing
BEN connected with Schick Edgewell Personal Care's Head of Marketing, Anthony Pietrini, to talk leading…
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25 Essential Tools for Content Creators
25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
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ELI5: Artificial Intelligence (AI)
Explain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
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TikTok and the Chipmunks: Understanding the Sped-Up TikTok Music Trend for Marketers
Sped-up music is hot on TikTok. Here’s what brands and marketers need to know about…
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7 Tips for How to Work with Brands as a Creator
Getting a brand deal can feel like a challenge but as a content creator and…
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Leveraging Entertainment to Harness the Power of Pop Culture
Some big takeaways from the ANA’s "The State of the Art in Content Marketing Conference",…
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What to Watch Guide – April
Spring has sprung! For some, the warmer weather sparks new Spring flings, and for many…
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AI Glossary: Defining Key Artificial Intelligence Terms
“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
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UK What to Watch Guide – April
If you’re looking to watch some chuckle-worthy content, look no further.
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BENlabs Launches AI-Driven Suggested Shorts and Vertical Video Tool to Help Creators Create and Optimize Short Form Video Content
BENlabs AI platform (TubeBuddy) helps creators and brands create and optimize automated short form and…
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Nano vs Micro vs Mid vs Macro vs Mega Influencers: What Marketers Need to Know
Working with content creators who are influencers in their communities is a great way for…
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AI Intel: Of Donuts and Deep Learning
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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UK Product Placement Newsletter – March 2023
Welcome to the February UK Product Placement Newsletter with all the latest news from the…
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How Cluster Analysis Takes Influencer Marketing to the Next Level
Cluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
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Product Placement Newsletter – March 2023
"The Last of Us" closes strong, Korean reality shows get a boost, and Jordan Peele's…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand: Review
“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
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ELI5: Influencer Marketing
Influencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
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Instagram Influencer Marketing: A Marketer’s Guide to Strategic Campaigns
Instagram is an influencer marketing must for brands at any stage. The platform has 2…
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Influencer Marketing for Brand Lift vs. Performance: Measuring Results and Finding Balance
Is influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
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5 Keys to Driving Influencer Campaign Success
You might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
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10 Must-Read Marketing Books That Will Change Your Approach Forever
If there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
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The Buzz – Oscars 2023
Dancing bears, amazing dresses, hotdog fingers. Cheers and snubs. Awards galore! These are just a…
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How Unstructured Data is Revolutionizing Marketing
There’s no shortage of data but not all data is created equal. Structured data is…
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ELI5: Define Retargeting
Retargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
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Women’s History Month Spotlight: Celebrating BENlabs Standout Campaigns
Women dominate the world of influencer marketing. They are the influencers and the audience. They…
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How to Be Data-Driven in Influencer Marketing Without Sacrificing Feel
The influencer part of influencer marketing is all about authenticity. Authenticity is all about feeling.…
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UK What to Watch Guide – March
For International Women's Day, we take a look at some of the best stories about,…
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Women Talk Product Placement
We gathered high-powered women in the industry to talk about the importance of product placement…
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What to Watch Guide – March
It's International Women's Month and we are celebrating established and up-and-coming voices in film, TV,…
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BENlabs Book Club: The Age of Influence: The Power of Influencers to Elevate Your Brand
Welcome to the BENlabs Book Club. Each month, we’ll read a marketing book, share some…
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How AI is Revolutionizing Influencer Marketing
Influencer marketing has become a popular strategy for marketers to reach audiences with brand messages.…
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How to Get Started as an Influencer for Creators
Influencers. Creators. Internet celebrities. In today’s social media world, these words mean different things. And…
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UK Product Placement Newsletter – February 2023
Welcome to the February UK Product Placement Newsletter will all the latest news from the…
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Product Placement Newsletter – February 2023
"Avatar: The Way of Water" shatters records, history is made at the Grammy's, and Jackie…
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AI Intel: Data, Data, Everywhere
AI is powerful and it will change marketing forever. But it's not magic. It's math.
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How to Tap the Top Trends in Influencer Marketing for Marketers
Influencer marketing is an ever-evolving and essential part of the modern marketing mix. Influencer marketing…
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The Buzz – BAFTA Film Awards 2023
The revamped BAFTA Film Awards, which saw the last four categories be broadcast live for…
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Why Your Brand Should Use Influencer Marketing
Influencer marketing is the future of digital advertising for brands. With seven in 10 U.S.…
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How To Be Authentic In Influencer Marketing
Influence marketing is more complicated than just cutting a check to a popular social media…
Read MoreBEN Group Is Now BENlabs, Reflecting Its Innovative Use of AI to Connect Brands and Creators With Key Audiences Through Engaged Human Attention
Global tech leader in leveraging data and artificial intelligence in media and entertainment embraces a…
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The Buzz – Super Bowl LVII
The Super Bowl is inarguably the most watched broadcasted event in America, with an average…
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During big moments like the Super Bowl, brands don’t always want to go it alone
You know the old saying: teamwork makes the dream work. That may be even more…
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10 Things Every Influencer Wishes Marketers Knew Before Reaching Out
Reaching out to content creator influencers might feel like the best place to start an…
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Is AI Going To Steal My Job? An AI’s Guide For Marketers and Content Creators
AI is the future. We like to think of it as computers doing computer things…
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Insights from Brand Storytelling 2023
Sundance is back! BENlabs returned as a keynote sponsor for Brand Storytelling for the first…
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What to Watch Guide – February
FEBRUARY NEW RELEASES There’s no denying Feb’s new releases are red hot and one we’re…
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How To Tell If An Influencer’s Followers Are Real Or Fake
Follower count is a leading indicator when marketers evaluate content influencers. It makes sense: the…
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The Buzz – 2023 Grammy Awards
The Big Number 30 Percent increase in audience over last year’s awards. This year’s CBS…
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The 10 Greatest Marketers of All Time
Marketing shapes our world and influences our decisions, whether we recognize it or not. We…
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How AI is Changing the Landscape of Video Production
AI (artificial intelligence) may not be out for our jobs but the people who know…
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How Do Influencers Get Paid?
Marketers love influence as an authentic way to connect with people. The big question, for…
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The Buzz – Sundance Film Festival 2023
This year’s Sundance marked a return to indie roots for the festival. While smaller crowds…
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Product Placement Newsletter – January 2023
Key Takeaways The next massive blockbuster hit has no barriers or confinements! There are now…
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Best Influencer Marketing Campaigns for Marketers to Follow
When it’s done well, influencer marketing boosts revenue and brand exposure. Partnering with aligned content…
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10 Questions Every Marketer Should Ask Influencers Before They Commit
We know that influence marketing works, that’s why brands are going all-in. How do we,…
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Choosing the Right Influencer: A Guide for Successful Partnerships
Influencer marketing is a powerful way for companies to connect with audiences. Businesses can expand…
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The Impact of AI on Marketing: Opportunities and Challenges
Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing and customer…
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What Is Marketing Automation?
Marketing automation is like autopilot: smart and helpful but not to be completely relied upon…
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The Marketing Glossary: 47 Essential Terms Every Marketer Should Know
Marketing has its own language. A stream of shorthands, buzzwords, acronyms, and initialisms. It’s practically…
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Going Beyond the Game
Audiences Engage with Sports Content in Every Form Between the increase in the streaming landscape…
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How Influencer Marketing Works
Does influencer marketing work? Yes, done well it absolutely will boost sales, brand recognition and…
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What to Watch Guide – January
As we look forward to what’s new in 2023, we also look at some of…
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How To Track Influencer Marketing Success and ROI
Marketers turn to influencer marketing to show their brand, product or service in the best…
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The Buzz – 2023 Golden Globes
Our Take After a year-long hiatus due to ethical allegations and lack of diversity, The…
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The Buzz – CES 2023
BRAND IMPLICATIONS CES 2023 highlighted huge possibilities for electric vehicles. This market is in its…
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Brands & Insight Found at CES 2023
CES is regarded as one of the premiere events for brands, marketers, and consumers across the…
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What Does a Successful Micro-Creator Strategy Look Like?
With higher engagement and conversion rates than larger creators, micro-creator strategy can help brands increase…
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3 Tips for Creator Campaigns in Tech
Driven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
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3 Tips for Creator Campaigns in Retail
As the online retail space gets more crowded, brands are leaning on creators to expand…
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Holiday Season ‘What to Watch’ Guide
The holidays are finally here, and to kick things off we’ve got the classics, must-watches,…
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22 Gaming Creators Brands Should Have on Their Radar
Learn more about some of the gaming industry’s top creators. A new brand partnership in…
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3 Tips for Creator Campaigns in the CPG Space
To catch (and hold) their audience’s attention in an oversaturated market, CPG companies are leaning…
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BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
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Kevin Langue on Building His Community via Data
BENlabs Podcast November 2022 1 Hr 14 Min Episode Summary Kevin Langue, up and coming…
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4 Tips for Producing Standout Holiday Creator Campaigns
You’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
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Affiliate Marketing Versus Creator Partnerships: What’s Right For Your Brand?
Collaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
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More Than Just A Product: Here’s Why Your Brand Values Matter
From Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
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Entertainment to Feast on This Thanksgiving
There’s still THYME to get ahead of the CARVE for Thanksgiving with these titles! This…
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BEN Group Builds on Role as Creator Economy Architect with Official TikTok Sound Partnership
The Company Continues its Long-standing Sound-on Relationship with TikTok with Music Supervision, Clearance and Licensing…
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Garrett Watts: From Funny or Die to Becoming a Youtube Sensation & Surviving Youtube
BENlabs Podcast October 2022 1 Hr 2 Min Episode Summary Garrett Watts, an OG YouTuber…
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