Music Video Product Placement Lessons from the 2023 MTV Video Music Awards
The 2023 VMAs were exciting, flashy, and, unlike many other award shows, without a major…
Read MoreThe 2023 VMAs were exciting, flashy, and, unlike many other award shows, without a major…
Read MoreWhat tactics should product placement replace in the brand marketing mix? None. Or at least,…
Read MoreA brand lift study helps brands to create strategic campaigns that move the needle.
Read MoreThe average US adult dedicates 5.8 hours per day to watching TV and digital video…
Read MoreBig Changes to YouTube Monetization YouTube splits ad and other revenues with creators on the…
Read MoreThese top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
Read MoreDoes influencer marketing work? Yes, done well it absolutely, influencer marketing works to boost sales,…
Read MoreBRAND INTEGRATION DRIVES DUREX TO #1 To spread its positive sexual wellness message, Durex tapped…
Read MoreContrary to popular opinion, product placement ROI (return on investment) can be measured and tracked,…
Read MoreTracking offline sales is key to CPG influencer marketing success.
Read MoreTrending content, AI, streaming - catch up on all the latest news!
Read MoreA Brooklyn native, Jenna Ricciardi shares her family travels and insider advice on things to…
Read MoreBENlabs was nominated for the 2023 Streamy award for Agency of the Year 2023. The…
Read MoreAudiences are consuming content at an all-time high, but so are the opportunities for distractions.
Read MoreThese top and emerging fashion influencers of 2023 are shaping the digital fashion landscape.
Read MoreHow much does product placement cost? Well, that really depends. We know that product placement…
Read MoreAI is making its impact felt everywhere. That includes AI in the music industry. Among…
Read MoreStudios and networks are spending billions of dollars each year to reduce subscriber churn by…
Read MoreYouTube Shorts Link Changes: a Long Time Coming There are some big changes coming to…
Read MoreWelcome to a new monthly edition of our European Product Placement Insights, a round-up of…
Read MoreCPG influencer marketing is the key to catch and hold audience attention in the face…
Read MoreSam Gentry talks about the pivotal role product placement plays in Buick's advertising endeavors.
Read MoreBENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
Read More“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
Read Morea conversation with microsoft & BENlabs You’ve seen them in some of the best-known movies…
Read MoreThe Super Bowl is the pinnacle of advertising. The “big game” is a cultural moment……
Read MoreWhat is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
Read MoreThe Barbie movie has so much to see it might be easy to overlook the…
Read MoreProp master Laura Roeper talks Chicago, knives, and "The Bear" in this interview with BENlabs'…
Read MoreThe small creator approach offers lessons for building brand community.
Read MoreOverwolf is an all-in-one platform for creating, sharing and monetizing in-game apps and mods. Overwolf…
Read MoreTrending content, AI, streaming - catch up on all the latest news!
Read MoreEzequiel Cardenas is a singer/songwriter, actor, and content creator from southern California. Cardenas rose to…
Read MoreProduct placement in movies and product placement in TV shows doesn’t just happen. Effective product…
Read MoreInfluencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
Read More“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
Read MoreWelcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
Read MoreHow does a marketer choose the best content creators for their influence campaign? They follow…
Read MoreShould marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
Read MoreBig name influencers drive awareness, but brands that work with micro influencers build a more…
Read MoreATX was a bit different this year, but that doesn't mean we didn't find a…
Read MoreGel Blaster is #1 With a Gellet™ Gel Blaster was created to get everyone outside,…
Read MoreVideo game influencer marketing? In this creator economy? While we prefer the term creator over…
Read MoreHow does a marketer choose the best content creators for their influence campaign? They follow…
Read MoreScripted content, AI, streaming - catch up on all the latest news!
Read MoreCulture’s biggest night, the BET Awards, rooted itself in the 50th anniversary of hip-hop and…
Read MoreBeing a content creator is hard. Fun? Sure. A lot of the time. A ton…
Read More“Explain like I’m five” or ELI5, is an idea that started on Twitter (#ELI5) and…
Read MoreMusic marketing has been impacting culture and consumer behavior since the dawn of recorded music.…
Read MoreKevin Langue (YouTube | Instagram) is an actor, director, and online content creator and the…
Read MoreThinking of influential voices as content creators vs influencers is key to authenticity, and authenticity…
Read MoreIf you’re looking to watch some great Pride content, look no further.
Read MoreJune is LGBT Pride Month, and BENlabs would like to recognize the contributions and influence…
Read MoreAI in marketing is the biggest challenge facing marketers today… but it’s also the biggest…
Read MoreThe perfect influencer brief, just like the content it’s trying to kickstart, is part art…
Read MoreStreaming options are expanding, Korean content proves valuable and a lot more in this month's…
Read MoreBloomingdale's tapped content creators to build an authentic connection with younger shoppers.
Read MoreIn production and don't know what questions to ask about product placement? We have you…
Read MoreBENlabs was a proud sponsor of Morning Brew’s The Brief 2023. Didn’t make it to…
Read MoreListen as Erin Schmidt talks about AI and using entertainment to break through to your…
Read More11 Lessons on Content Success from MrBeast If you’ve never heard of MrBeast… just kidding.…
Read MoreThe Brand and Lifestyle Licensing Awards kicked off in style at London’s Royal Lancaster Hotel,…
Read MoreThis assistant propmaster has worked on various well-known projects and shares her insights into the…
Read MoreNine out of every 10 UK consumers (88%) report experiencing positive emotions after seeing products…
Read MoreIan Eastwood (YouTube | Instagram) captivates audiences online and off with his ease, authenticity, infectious…
Read MoreRead what a long-time prop professional has to say about her industry, her advice to…
Read MoreThe new Thumbnail Analyzer and Title Generator tools come quickly behind the launch of the…
Read MoreMay is AAPI Heritage Month and we are recognizing the contributions & influence of Asian…
Read MoreAI is powerful and it will change marketing forever. But it's not magic. It's math.
Read MoreAsk BENlabs: How to Get Started in Influencer Marketing Influencer marketing works… but marketers and…
Read More3 Tips to Shape Your Spring and Summer Influencer Programs When we think of spring…
Read MoreMax is launched, Indian streaming is about to break thru, and content consumption is up.…
Read MoreWelcome to the UK Product Placement Newsletter, a round-up of global stories and industry news…
Read MoreOur recent Microsoft event in NYC brought out an incredible array of people who got…
Read MoreBEN connected with Schick Edgewell Personal Care's Head of Marketing, Anthony Pietrini, to talk leading…
Read More25 Essential Tools for Content Creators As creators, we’re always looking to do more, simplify…
Read MoreExplain Like I’m Five: Artificial Intelligence (AI) “Explain Like I’m Five” or ELI5, is an…
Read MoreSped-up music is hot on TikTok. Here’s what brands and marketers need to know about…
Read MoreGetting a brand deal can feel like a challenge but as a content creator and…
Read MoreSome big takeaways from the ANA’s "The State of the Art in Content Marketing Conference",…
Read MoreSpring has sprung! For some, the warmer weather sparks new Spring flings, and for many…
Read More“Artificial intelligence (AI) won’t replace you,” it has been said, “but someone using AI will.” …
Read MoreIf you’re looking to watch some chuckle-worthy content, look no further.
Read MoreBENlabs AI platform (TubeBuddy) helps creators and brands create and optimize automated short form and…
Read MoreWorking with content creators who are influencers in their communities is a great way for…
Read MoreAI is powerful and it will change marketing forever. But it's not magic. It's math.
Read MoreWelcome to the February UK Product Placement Newsletter with all the latest news from the…
Read MoreCluster analysis is basically examining data, finding commonalities, then grouping data points together logically based…
Read More"The Last of Us" closes strong, Korean reality shows get a boost, and Jordan Peele's…
Read More“The Age of Influence: The Power of Influencers to Elevate Your Brand” is the BENlabs…
Read MoreInfluencer Marketing – Explain Like I’m 5 “Explain Like I’m Five’ or ELI5, is an…
Read MoreInstagram is an influencer marketing must for brands at any stage. The platform has 2…
Read MoreIs influencer marketing best suited to brand lift? Or do we measure influencer marketing on…
Read MoreYou might think yourself an expert on influencer campaigns. Or maybe your DIY campaigns aren’t…
Read MoreIf there’s one constant in marketing, it’s change. Still, there are some marketing fundamentals that…
Read MoreDancing bears, amazing dresses, hotdog fingers. Cheers and snubs. Awards galore! These are just a…
Read MoreThere’s no shortage of data but not all data is created equal. Structured data is…
Read MoreRetargeting – Explain Like I’m 5 “Explain like I’m five” or ELI5, is an idea…
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