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10 Automotive Influencers to Watch

Concepts to Classics: 10 Automotive Influencers to Watch

Influencers marketing automotive products just makes sense. The vehicle we choose to drive or aspire to drive is personal and says a lot about us. No one buys a car on first sight and first impressions are everything. There are multiple touchpoints in the typical car buying journey, and that journey doesn’t end when the dealer writes up the sales slip.

Automotive influencers are uniquely positioned to help shape perceptions around a vehicle or other automotive product at every stage of the car buyer’s individual journey.

In this post, we’ll share 10 Instagram car influencers to watch. 

These automotive influencers run that gamut, offering an insider look at the most exciting developments in the industry, a keen eye for design, expert knowledge, and unbridled passion for all things automotive. From classic car connoisseurs to those on the bleeding edge of tech, these are 10 automotive influencers to follow.


With over 14 million followers, supercarblondie is a mega influencer who gets incredible access and first-looks at new vehicles and hands-on time with concept cars. With a clear passion for high-performance vehicles and an infectious enthusiasm, she has become a go-to source for car enthusiasts worldwide.

That access extends to test drives and other hands-on time with some of the most exclusive and exotic supercars. Supercarblondie offers accessible insights into the cutting edge of vehicle tech of today with an eye to what’s coming next.

Adam LZ - Racing Drifter

  • @adam_lz
  • 1.4 million followers as of Sept 2023

Adam LZ is the epitome of automotive passion, blending entrepreneurship, internet savvy, and street racing car prowess. Adam shares an authentic journey of car culture, from drifting escapades to DIY modifications. His authenticity and hands-on approach make him an invaluable guide for enthusiasts, offering a unique blend of entertainment, education, and inspiration in the automotive world.

Huseyin Erturk - Worldclass Automotive Photographer

Huseyin Erturk clearly loves cars, especially vintage and modern classics. He conveys that love with his camera lens, capturing them in all their glory. Interestingly, Erturk only ever shares still images but these images are a real visual feast for classic car enthusiasts.

Each photograph tells a story, invoking a sense of nostalgia and admiration for these automotive treasures. Anyone passionate about classic cars and/or stunning photography can turn to Erturk’s work.

Angelica Larsson - Swedish Master Trucker

Angelica Larsson perfectly embodies the essence of a “trucking influencer.” Hailing from Sweden, her cheerful demeanor and profound affinity for heavy-duty vehicles make her an indispensable figure in the realm of transportation enthusiasts.

For those enamored with the world of logistics and captivated by the picturesque Nordic landscapes, Angelica is a definite must-follow on Instagram. Her content not only showcases the might and beauty of these industrial machines but also paints a vivid picture of the captivating Nordic terrains they traverse.

Sonja - Game Mechanics

Sonja Reid is a force to be reckoned with in the automotive and gaming spheres. Known for her prowess behind the wheel of a Nissan R35, Acura NSX, and Chevrolet C6, she’s earned her spot in the Forbes 30 Under 30 list. Her Instagram following is only the tip of the iceberg; Twitch (733K followers) and YouTube (680K subscribers) are where the real stuff happens. 

Beyond the asphalt, she is also a prominent figure for car and gaming enthusiasts alike. With an innate ability to merge these worlds, she continues to inspire and entertain a vast audience.

Mohamed Beiraghdary - Pure Automotive Opulence

  • @movlogs

  • 4.5 million followers as of Sept 2023

Mohamed Beiraghdary, popularly known as Mo Vlogs, stands as one of Dubai’s youngest automotive sensations. His content, focused on showcasing opulent cars, many from his personal collection, has amassed a large following. He is renowned for his imposing car fleet.

Mo is also a prominent figure in the car influencer community on Instagram, boasting a sizeable audience who love getting a look at his opulent lifestyle.

Manny Khosbin - The Envy Inspiring Garage

Manny Khosbin’s garage is a masterpiece in itself, drawing enthusiasts eager for a peek into the world of owning a fleet of supercars. As an auto influencer, many flock to his social media accounts for this exclusive glimpse.

With a sizeable following on Instagram, Manny Khosbin provides an aspirational view of the high-octane lifestyle, showcasing the beauty and power of these incredible machines.

Chris Harris - Critique With Charisma

Chris Harris, renowned as one of Top Gear’s esteemed presenters, extends his automotive expertise through his internet presence to his sizable audience. His reviews showcase the latest cars on the track, characterized by a fearless approach that pays little heed to tire longevity.

This unapologetic perspective resonates with car enthusiasts worldwide, earning Chris Harris a well-deserved reputation as a prominent automotive influencer. His insightful, no-nonsense critiques provide viewers with a candid and engaging perspective on some of the most coveted vehicles in the industry.

Mechanic.stigram - The Grease Monkey(s)

Mechanic.stigram is a noteworthy influencer in the automotive realm. Their content doesn’t have that new car smell; it’s real people working in a real auto shop combining expertise with a passion for mechanics. A valuable resource for car enthusiasts and relatable for mechanics and DIYers. Following them promises insightful tips, tutorials, and a shared love for all things mechanical.

Hagerty - Classy Cars

Following Hagerty is a must for car enthusiasts who have a deep appreciation for both the art of automobiles and the thrill of driving them. His content delivers captivating narratives about fascinating vehicles, along with up-to-date insights on collector car values and market dynamics. Whether you’re a seasoned collector or simply have a passion for cars, Hagerty offers a wealth of engaging content that will ignite your automotive enthusiasm.

Explore the automotive world with these top influencers. Their expertise and passion for cars bring a fresh perspective to the industry. Whether you’re into classic rides or cutting-edge technology, they’ve got you covered. 

Explore the automotive world with these top influencers. Their expertise and passion for cars bring a fresh perspective to the industry. Whether you’re into classic rides or cutting-edge technology, they’ve got you covered.

Smart Creator Matching

BENlabs AI-powered Smart Creator Matching uses cluster analysis to surface and stack rank content creators who align with brand values and who have your target audience’s attention.

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