Before and After: Noom Wellness App Taps Health Influencer Marketing that Gets Results
Weight is just a number, but a healthy routine is a lifestyle. That’s why Noom built its subscription-based program around helping users make small behavioral changes that add up to big transformations.
How Does a Health, Fitness, and Nutrition Subscription App Drive Adoption and Boost Customer LTV?
Noom users track food and exercise patterns to gain insight into their habits, eventually making better choices for their bodies based on a customized program.
Noom had seen moderate success with its Internal health influencer marketing initiatives but was looking to do more and see better results. Enter BENlabs.
Peak Signups Per Month
Growth in Customer LTV
AI Insights into Human Behavior
BENlabs AI helped Noom find the perfect audiences for its message at every stage of the campaign, growing customer lifetime value (LTV) by 28.6% from 70% to 90%.
BENlabs proprietary AI tools help every campaign succeed, and it learns even more every day. The BENlabs team uses our AI to find new, receptive audiences and value-matching Noom with the content creators who have the most authentic influence in those audiences.
- Audience Cluster Analysis
- Smart Creator Matching
Noom’s Healthy Lifestyle Messages Come to Life
By focusing on raising awareness, BENlabs helped Noom demonstrate an understanding of a key concept in lifestyle marketing: users have to envision their transformational journey before they’re ready to set out on one themselves.
With BENlabs AI insights, creators were encouraged to create lifestyle, sharing, and other journey content as opposed to taking a more direct response approach and the results speak for themselves.
A Before and After Success Story
Over the course of eight months, influencer content from the entire campaign drove 5.5 million views from more than 90 small and mid-size creators. More importantly for Noom, however, the entire two-part campaign drove 90% lifetime value from signups, surpassing an average of 70% from signups generated through in-house influencer marketing campaigns. At peak conversion rate, BENlabs was driving about 3,000 signups per month.
Influencer Marketing Made Simple
The BENlabs team uses proprietary AI tools to help make influencer marketing smart, scalable, and successful. From finding the perfect content creators, automating A/B testing of content, copy and CTAs, and surfacing clear, predictive analytic insights early, when they can make the most difference, BENlabs is here to help.