When it comes to influencer marketing, how does a brand find the right content creator of them?
The thing is, brands are usually quick to pinpoint content creators who embody their values.
But as Alex McFadyen highlights, this initial success emphasizes the challenge of scaling impact once partnerships are established. The next step is where things get challenging. Especially when reaching out to new creators becomes necessary.
How does a brand find the right content creator...again? The Scaling predicament
McFadyen points to BENlabs’ technology as a solution. It enables brands to expand their reach beyond existing partnerships by identifying emerging influencers aligned with their brand. In leveraging data-driven insights, brands can strategically grow their influencer network while staying true to their identity.
In summary, influencer marketing evolves beyond initial successes. With innovative tools like those offered by BENlabs, brands can navigate this evolution, extending their influence authentically and driving meaningful results in the digital landscape.
Transcript: How does a brand find the right content creator for them? | Ask BENlabs
So brands are normally actually very good at finding the best content creator for them. And that’s often why they get into influencer marketing. Because the influencer has either reached out to them, or they have this perfect influencer in mind. [Someone] who they know would just fit their brand brief absolutely perfectly.
They embody their values and everything else. And normally when they engage with those people and they get those those first campaigns run, they are highly successful. Because you have that high level of alignment. Because you are already speaking the same language and already on the same page.
That’s not the challenge. The challenge is once you’ve already worked with them and their entire audience already knows about your brand. Where do you go next? ‘Cause the number of people that you know personally or that are going to reach out to you is a vanishingly small number.
And it’s that next step how do you start scaling that influence and impact across more creators that you’ve never heard of. And that’s absolutely where our technology at BENlabs comes in.
Influencer Marketing Made Simple
The BENlabs team uses proprietary AI tools to help make influencer marketing smart, scalable, and successful. From finding the perfect content creators, automating A/B testing of content, copy and CTAs, and surfacing clear, predictive analytic insights early, when they can make the most difference, BENlabs is here to help.
