What Does a Successful Micro-Creator Strategy Look Like?
With higher engagement and conversion rates than larger creators, micro-creator strategy can help brands increase…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Industry
3 Tips for Creator Campaigns in Tech
Driven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
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3 Tips for Creator Campaigns in Retail
As the online retail space gets more crowded, brands are leaning on creators to expand…
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22 Gaming Creators Brands Should Have on Their Radar
Learn more about some of the gaming industry’s top creators. A new brand partnership in…
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3 Tips for Creator Campaigns in the CPG Space
To catch (and hold) their audience’s attention in an oversaturated market, CPG companies are leaning…
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BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
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4 Tips for Producing Standout Holiday Creator Campaigns
You’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
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Affiliate Marketing Versus Creator Partnerships: What’s Right For Your Brand?
Collaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
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More Than Just A Product: Here’s Why Your Brand Values Matter
From Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
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AI Can’t Replicate Creativity—But It Can Improve It
In the world of influencer marketing, creative AI can aid both sides of the industry…
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3 Ways AI Can Power Your Next Influencer Marketing or Product Placement Campaign
AI connects brand marketers and creators at scale, identifying potential relationships built on authenticity, intersectionality,…
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BEN Group Closes H1 2022 With Continued Growth, Client Expansion, and AI Patents and Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and…
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