The 2025 Oscars: Historic Wins, Indie Films, and Brand Opportunities
Discover how independent films are shaping the industry and why early brand partnerships are more…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Industry
Navigating a Potential TikTok Ban: Insights from Aaron Frank, Chief Marketing and Insights Officer at BENlabs
Discover how brands can prepare for the potential TikTok ban with expert insights from BENlabs'…
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The Trends Dominating the Streaming Landscape
Discover key trends, top-performing genres, and how brands are making an impact in the evolving…
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Mirriad & BENlabs Forge First-Ever Dual Pathway In-Content Ad Solution, Merging Virtual and Traditional Product Placement
BENlabs and Mirriad partner to merge virtual and traditional product placements, creating a scalable in-content…
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It’s Okay to Say Product Placement: Demystifying Terms in the Brand-Content Relationship
Uncover the true meaning of product placement and how terms like integration and trade-out fit…
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TubeBuddy Launches New Audience Insight Tools to Drive Creator Growth on YouTube
TubeBuddy’s Audience Understanding Tools enhance visibility into key performance metrics and competitor content, unlocking industry-first…
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How Product Placement Shapes Character Identity in TV & Film: A Marketer’s Guide
Discover how product placement plays a key role in character development and storytelling in hit…
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Ensuring Brand Safety in Product Placement: Lessons from Top Brands
Discover how top brands ensure their reputation and brand safety through smart product placement strategies…
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Mastering Product Placement: The Essential Timing Guide for Brand Marketers
Discover the ideal timing for product placement across films, streaming, and TV shows to maximize…
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Emerging and Crossover Artists Dominate the 2025 Grammy Nominations: Lessons for Brands
Discover how the Grammys highlight opportunities for brands to diversify reach and create cultural impact.
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Maximizing Brand Visibility: Standard, Prominent, and Premium Product Placements Explained
Learn how different product placements can enhance your brand’s visibility in film and TV, and…
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Strategic Product Placement: Engaging Audiences Without Overwhelming Them
Discover how product placement helps brand marketers create authentic connections and memorable impressions without overwhelming…
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Proving Product Placement Effectiveness: How to Measure ROI for Brand Success
Discover how product placement delivers measurable ROI through reach, brand lift studies, attribution reports, and…
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How to Measure In-Store Sales Lift from Influencer Marketing
Discover BENlabs' innovative approach to measuring in-store sales lift from influencer marketing while ensuring data…
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Hit Your Brand KPIs With These 4 Product Placement Strategies
Explore the different approaches to product placement, and how your brand can determine which one(s)…
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“How’d They Do That?” The How-To Product Placement Guide for Brands
Explore how product placement puts brands on the map by integrating their products in film,…
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BENlabs Named “Best Performance Marketing Company” by MarTech Breakthrough Awards
BENlabs has earned a major accolade in the performance marketing world, being named the Best…
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Movie Product Placement: Key Terms for Brands
Product placement has evolved far beyond its early days. Today, it extends beyond films to…
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A Marketer’s Guide to AI Prompts
Explore how the right AI prompts can drive better results in marketing, content creation, and…
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How AI is Reshaping the Creative Landscape
AI is reshaping the creative landscape to not only enhance processes but also audience engagement…
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AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
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ELI5: What is an AI Agent?
An AI agent learns what you’re trying to do and then uses its computer smarts…
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How to Get Noticed on LinkedIn – Five Things Marketers Should Know
Marketers, learn some practical insights and strategies to help maximize your presence and get noticed…
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Ask BENlabs | Does BENlabs use ChatGPT?
ChatGPT is a very handy tool. But the superpower of BENlabs is our proprietary AI…
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Five YouTube Marketing Mistakes Brands Can Easily Avoid
YouTube marketing is a goldmine for great video campaigns but a minefield for bad ones.…
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Ask BENlabs | What is cluster analysis?
At BENabs, we use it, and we talk about it, all the time. But what…
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AI Insight: The Monthly Digest
Stay up to date with our monthly AI marketing and AI entertainment news recap: Gemini,…
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Ask BENlabs | Learn, Create, Model Scale – What Does That Mean?
Our approach to AI- and data-driven marketing is described as "Learn, Create, Model, Scale." But…
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Growing a Brand YouTube Channel in 2024: 102 Guide for Marketers
We've covered the why's of growing a brand YouTube channel. Now, here's how to create…
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Mastering the Art of Engagement: Insights from MrBeast’s YouTube Strategy
In the dynamic world of digital marketing, staying ahead means learning from the best. MrBeast,…
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AI Insight: The Monthly Digest
Stay on top of what’s happening in AI marketing news with our monthly recap. Just…
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Growing a Brand YouTube Channel in 2024: 101 Guide for Marketers
From finding customers, to building relationships with them, find out why YouTube Marketing is an…
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Emerging Trends in Digital Marketing: Insights from VidSummit 2023 Creators
In a panel featured at VidSummit, creators share their insights on digital marketings trends that…
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Ask BENlabs | What’s Next for AI in 2024?
After the revolutionary "Year of Generative AI," we asked our EVP of Tech, what AI…
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Unmasking the Impact of AI in Social Media Security: Insights from BENlabs
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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Low-Code No-Code AI Tools for Business: Strategies for Adoption
Unstructured data is a goldmine. Here's a rundown of brand marketing AI tools you can…
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Ask BENlabs | What was the big theme for AI in 2023?
How do you sum up the last year of advancements in artificial intelligence? According to…
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How the Generative AI Revolution is Driving Creators and Brands
Generative AI tools and generative AI content are the hot topic. Here’s what creators and…
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Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view on the transforming…
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Chef Andre Rush: A Creator’s Journey from Army Greens to Chef’s Whites
Chris @authentic_traveling is on a quest to share a community-first perspective of the world.
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Thinking Beyond Conversions: How a Brand Lift Study Benefits Brands and Creators Alike
Brand lift studies benefit creators and brands alike. Providing the access to the data required…
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The Uncharted Benefits of Marketing AI Automation and Generative AI
AI is a buzzword but AI is much more than just a buzzword. It’s hard…
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Best Marketing Podcasts for Marketers in 2023
Whether you’re looking for the latest and greatest marketing methods and opportunities or you just…
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Grow Brand Awareness Intentionally with a Brand Lift Study
A brand lift study helps brands to create strategic campaigns that move the needle.
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CPG Influencer Marketing and the CPG Brand Loyalty Shake-Up
CPG influencer marketing is the key to catch and hold audience attention in the face…
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It’s All About Timing: What’s The Best Time to Post on YouTube?
BENlabs AI uncovered the best time to post on YouTube for specific content niches, with…
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Dupe Culture: Understanding is the First Step to Unraveling
What is Dupe Culture? Dupe culture is reshaping the fashion industry. Indeed, when it comes…
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Influencer Marketing for Older Audiences
Influencer marketing for older audiences can yield unprecedented results. Marketers need to recognize how older…
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How to Create a Threads Brand Strategy
Should marketers create a Threads brand page? With Threads passing 100 million sign ups, it…
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Brands That Work With Micro Influencers Look Beyond Follower Count
Big name influencers drive awareness, but brands that work with micro influencers build a more…
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Insights from The Brief: Marketing Brew Summit 2023
BENlabs was a proud sponsor of Morning Brew’s The Brief 2023. Didn’t make it to…
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UK Consumers Prefer Product Placement Over Traditional Ads, New Research Shows
Discover why UK consumers prefer product placement over traditional ads, and how this strategy drives…
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BENlabs Introduces New AI-Powered Video Thumbnail Analyzer and Title Generator Tools to TubeBuddy Platform
The new Thumbnail Analyzer and Title Generator tools come quickly behind the launch of the…
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TubeBuddy by BENlabs Unveils AI Tools to Boost Engagement with Shorts and Vertical Videos
Discover how Tubebuddy's AI-driven Suggested Shorts and Vertical Video tools are changing content creation to…
Read MoreBEN Group Is Now BENlabs, Reflecting Its Innovative Use of AI to Connect Brands and Creators With Key Audiences Through Engaged Human Attention
Global tech leader in leveraging data and artificial intelligence in media and entertainment embraces a…
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3 Tips for Creator Campaigns in Tech
Driven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
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3 Tips for Creator Campaigns in Retail
As the online retail space gets more crowded, brands are leaning on creators to expand…
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22 Gaming Creators Brands Should Have on Their Radar
Learn more about some of the gaming industry’s top creators. A new brand partnership in…
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BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
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4 Tips for Producing Standout Holiday Creator Campaigns
You’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
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Affiliate Marketing Versus Creator Partnerships: What’s Right For Your Brand?
Collaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
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More Than Just A Product: Here’s Why Your Brand Values Matter
From Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
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AI Can’t Replicate Creativity—But It Can Improve It
In the world of influencer marketing, creative AI can aid both sides of the industry…
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3 Ways AI Can Power Your Next Influencer Marketing or Product Placement Campaign
AI connects brand marketers and creators at scale, identifying potential relationships built on authenticity, intersectionality,…
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BEN Group Closes H1 2022 With Continued Growth, Client Expansion, and AI Patents and Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and…
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BEN Group Starts 2022 with Continued Business Growth, Global Client Expansion, and AI Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and…
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Meet the Team: VP Vanessa McCullers Gets Transparent About DEI at BEN
BEN’s VP of DEI and Strategy shares her passion for the work and talks about…
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Partnering with Celebrity Influencers: Tips for Brands
Discover how to successfully collaborate with celebrity influencers to drive awareness, engagement, and amplify your…
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Books, Content, and Food Suggestions for Black History Month
February 1st marks the first day of Black History Month. Though we recognize the contributions…
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BEN Group Celebrates End of 2021 with Viral Social Impact Campaigns and Continued YoY Business Growth
The Entertainment AI Company Welcomed New Hires and Clients, Continued its Mission to Empower Creators,…
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