If you think of LinkedIn as a platform for job seekers, you’re not seeing the bigger picture. For professionals and brands alike, LinkedIn represents a real opportunity to build connections, hear and share insights, and live your brand out loud. If you’re wondering how to get noticed on LinkedIn, you’ve come to the right place.
In the vast landscape of social media, one platform stands out for professionals aiming to elevate their personal brand: LinkedIn. With over 424 million monthly active users, LinkedIn offers marketers a unique opportunity to showcase their expertise, connect with industry peers, and propel their careers forward. It offers a goldmine of opportunities to connect, engage, and grow their presence and authority in their chosen discipline.
Mastering the Art of Self Promotion
Before you begin, you need to address your relationship with self promotion.
Marketers, by their very nature, are skilled in the art of promotion. In theory, that skill should extend to the ability to actively promote themselves, their expertise, and experience.
But self promotion can feel like self-aggrandizing. And for most of us, that’s a little uncomfortable. LinkedIn has a unique set of features available that marketing professionals can leverage to stand out. In this post, we cover some practical insights and strategies to help you, as a marketer, maximize your presence on the platform today.
Other social media may lead in terms of user numbers. But LinkedIn has one massive advantage over other platforms: LinkedIn is about elevating your personal brand in a professional space.
Elevating Your Personal Brand: Essential Insights for Marketers on LinkedIn
1. Pick Your Niche and Post Regularly
Regularly posting to the platform is key to how to get noticed on LinkedIn. But it’s not just the number of posts, it’s the value the content delivers.
You need to find your niche. Your niche should be where your interests and expertise converge. Take inspiration from the content you engage with on LinkedIn for your own content.
Posting regularly doesn’t have to mean coming up with unique content or insights every day. By finding links and news stories, you can add context and perspective to your chosen niche. In sharing those to your LinkedIn network, along with the link to the story, you become a trusted, valuable source of information.
2. AI Can Help Craft Your Personal Brand Story
As a marketer, your personal brand is your calling card. Whether you’ve been in the game for years or you’re just starting out, you can define your unique value proposition by crafting a compelling story that resonates with your target audience.
Use your LinkedIn profile to share your journey, highlight key milestones, share challenges you’ve overcome, and lessons learned along the way. If you’re struggling to create this very personal content then ask ChatGTP or Copilot to give you a hand. By providing a series of prompts you can use this type of AI software to draw out the compelling parts of your story and instantly elevate your LinkedIn profile.
Prompt: I want to update my Experience section on LinkedIn. Here is my job title and company’s name. Write a succinct, impact-focused description for this role. Here are the major things I was handling here {write down some pointers about your role and responsibility}. Give me the results in the form of bullet points.
Prompt: I want to get recommendations on my LinkedIn profile. Write me a polite and persuasive message that I can send to my [colleague/client/manager]. Keep it short and sweet.
Prompt: I want to get my skills endorsed on LinkedIn. Write me a polite and persuasive message which I can send to my connections requesting to endorse my skills. Keep it short and sweet.
Prompt: Write me a LinkedIn About section using this format.
- ‘Paragraph 1: Highlight my education, interests, and academic achievements.
- Paragraph 2: Talk about my previous job experiences, projects, and the industry I worked in.
- Paragraph 3: Share my career goals and future.
- Paragraph 4: Provide my contact details.
Make sure it is under 2000 characters. Here is my old LinkedIn About section. [Paste the content]
3. LinkedIn Makes it Easy to Showcase Your Expertise Through Thought Leadership
You can position yourself as an industry thought leader by sharing valuable insights and expertise on LinkedIn. Publish long-form articles on topics relevant to your field, demonstrating your depth of knowledge and innovative thinking. Leverage LinkedIn Pulse to amplify your reach and engage with a broader audience. Additionally, contribute to relevant industry groups and discussions, offering unique perspectives and solutions to common challenges. Consistently great contributions could lead to a coveted LinkedIn badge…
4. Unlock Voice Badges for Extra Credibility
LinkedIn’s Top Voices badges are awarded by the platform “to make it easier for our members to identify and follow valued and quality content on LinkedIn from experts around the world.” The Top Voice badges are great to have if you want to promote yourself as a thought leader in your space. Those eligible are usually C-Suite or senior-level leaders and are handpicked by the LinkedIn Editorial team. As far as we know there’s no way of buying one of these blue badges so it lends a lot of credibility if you are awarded one.
If you’re not at a senior level but have enough expertise in a certain industry, LinkedIn also has a gold Community Top Voice Badge available to members. These badges “recognize noteworthy contributors who share their expertise and experience in a specific skill or skills through contributions to collaborative articles.”
You can earn yourself a Community Top Voice badge if you’re nominated by other members if they believe you bring value to the platform with your contributors to collaborative articles. You will usually be in the top 5% of contributors and one of the first 2,500 badge holders for a particular skill. You can also earn multiple badges for different skills.
5. Take Advantage of a Free LinkedIn Services Page
If you’re an independent contractor or a small business, you can now set up a Service Page on LinkedIn. These free landing pages differ from Company Pages, as they help promote particular services. Clients who may have an interest in a particular service on offer can reach out to the contractor for free, even if they’re not directly connected on the platform. You can link directly to your service page from your profile (see below) and your page will also be discoverable via search.
Obviously, this kind of exposure is incredibly good news to marketers who want to offer their services on a local, or even a global scale. You can learn more about setting up a Service Page here.
LinkedIn presents unparalleled opportunities for marketers to connect, engage, and grow professionally. By implementing the strategies outlined in this article, marketers can unlock the full potential of LinkedIn as a powerful platform for networking, branding, and lead generation. Embrace LinkedIn’s features, optimize your profile, and engage with your network consistently to propel your marketing efforts to new heights.
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