BENlabs logo
PP Integrations

Ask BENlabs | What was the big theme for AI in 2023?

How do you sum up the last year of advancements in artificial intelligence? According to Alex McFadyen, BENlabs’ EVP of Technology, the theme of 2023 is Generative AI.

There’s a lot to be said about Generative AI and how it differs from Discriminative AI, but just over 18 months ago, most people rarely interacted with it.

But all that changed with the release of ChatGPT in November 2022. Text generator ChatGPT were followed closely by image generators like DALL-E 3 and MidJourney.

Generative AI art examples

Generative AI: Zero to Hero

By early 2023, Generative AI was becoming a daily tool for millions. ChatGPT even set records for fastest-growing user base. And after a year in the wild, it continues to see over 100 million weekly users. Perhaps even more impressive, ChatGPT also sees over two million developers, including over 92% of Fortune 500 companies.

With AI being the business buzzword, McFadyen points out that not all AI startups or products are created equal. Some are simple emperors in ChatGPT clothing, without much at all to contribute.

As we near the end of the year, it’s worth reflecting: How has Generative AI affected you and your work in the last year?

What was the big theme for AI in 2023? Ask BENlabs: Video Transcript

So the biggest theme for 2023 for AI has to be generative. Like the fact that we weren’t talking about it a year ago and now it seems to be every single conversation I have seems to have some element of generative AI in it–is really a sort of just out of how huge the impact has been. I think there’s also been a number of other really interesting ones. 

The huge proliferation of startups that have rushed into this space. Anywhere you look, there is a new startup with a new .ai domain name that some of them are doing really interesting and innovative things. Some of them are just repackaging chat GPT and putting another layer on it. And there’s every spectrum in between. And so I would say, yeah, definitely the big theme for 2023 has been generative. 

And just pace of change. If you look at, again, all of the different startups, all of the different technologies that have started to come out, it’s been really dramatic this year. And I don’t see that slowing down anytime soon.

It's Dangerous to go Alone... Take This 🗡️

Don’t go it alone. Tap the BENlabs team and AI tools to make your next campaign smart, scalable, and successful. When you partner with BENlabs, our industry-leading AI will find the best opportunities to integrate your products and services into new and popular productions. Pairing 40+ years of experience and exclusive production relationships, we’ll help your brand more effectively connect with audiences who will love you most.

Check Out More News & Insights

Overlapping blue dialogue bubbles
Can the pace of change continue for AI? | Ask BENlabs
After the 2023 blockbuster year in AI, we sat down to ask
how to get noticed on LinkedIn
How to Get Noticed on LinkedIn – Five Things Marketers Should Know
Marketers, learn some practical insights and strategies to help maximize your presence
Overlapping blue dialogue bubbles
Will AI Take My Job? | Ask BENlabs
With all the advancements in generative AI, many people are asking the
Make your Brand Product Integration Stand out

Let’s create something great together

Provide us your information and we’ll get in touch!

Already have an account? Contact us through our Help Center.