TubeBuddy Launches New Audience Insight Tools to Drive Creator Growth on YouTube

NEW YORK, NY – January 31, 2025 – TubeBuddy, the YouTube optimization platform for creators, today announced its new Audience Understanding Tools, a first-of-its-kind set of capabilities helping creators identify content that best resonates with their specific audience. These tools cut through the complexities of raw data, allowing users to understand what makes viewers click, connect and come back for more on creators’ YouTube pages.

With TubeBuddy’s Audience Understanding Tools, users can add similar or competing creators into a central hub that aggregates key performance data and insights, providing a new level of visibility into trends and strategies within their niche. By streamlining this data, these innovative tools enable creators to develop highly relevant content faster and more effectively, unlocking new growth opportunities in a competitive market.

TubeBuddy’s Audience Understanding Tools bring three new features to the platform, including:

    • Channel Growth Benchmarking: Brings all critical metrics into one place to build a deeper understanding of what growth looks like in a creator’s niche and how their content resonates in comparison.
    • Content Calendar: Provides a view of when others within a niche are posting content to help creators optimize their own posting cadence and consistency. 
    • Niche Content Standouts: Cuts through the noise and identifies outliers within a niche, delivering insights on content that performs exceptionally well and content that underperforms.
    • Niche Leaderboard: Gives creators a clear view of how their content is connecting with their audience compared to other creators within the niche, informing future goals and milestones.

“Having TubeBuddy’s new Audience Understanding Tools is essential for creator success on YouTube,” said TubeBuddy General Manager, Tyler Folkman. “Our new features take out the guessing games and endless scrolling through statistics to deliver valuable, actionable insights that drive growth and views. Especially within a fragmented creator economy, YouTube is the most stable video platform with the best monetization options, and our tools ensure creators know how to stand out amongst the competition.”

Creators within TubeBuddy’s Legend and Enterprise tiers have access to the new Audience Understanding Tools. They will be visible from the YouTube home page, any channel page, or any video page under the Niche Insights tab in the Toolbox. The Audience Understanding tools are already proving valuable to creators – between November 15, 2024 and January 15, 2025, users currently leveraging the tools have seen a 38% increase in total video views compared to 16% for users not leveraging them. 

TubeBuddy’s latest features build upon the platform’s recent momentum, aimed at providing creators with the information and data they need to both grow their audience and make a lasting impression. Prominent features that enhance the insights TubeBuddy delivers include AB testing for video titles and thumbnails, Bulk Editing tools, a Suggested Shorts feature that identifies the most compelling content to utilize for YouTube Shorts, and more. 

For more information, visit http://tubebuddy.com/.

About TubeBuddy: TubeBuddy is the ultimate YouTube growth platform, empowering creators to optimize their channels and build meaningful connections with their audiences. With cutting-edge tools for video SEO, advanced analytics, and audience engagement, TubeBuddy helps creators turn their passion into a sustainable business. Backed by data-driven insights and a global community of users, TubeBuddy supports millions of YouTube creators in achieving measurable growth and lasting success. Trusted by established creators and brands alike, TubeBuddy is the go-to platform for unlocking YouTube’s full potential.

About BENlabs: BENlabs is an entertainment marketing company transforming the way that brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization with YouTube growth optimization platform TubeBuddy, BENlabs leverages data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes. BENlabs works with the world’s top brands and creators, including Microsoft, General Motors, Frito-Lay, Tencent and Hanes.

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