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Growing a Brand YouTube Channel in 2024: 101 Guide for Marketers

Let 2024 be the year you grow your brand YouTube channel.

YouTube may not be the newest player in the online marketing game, but it’s a tried-and-true powerhouse. Developing a solid YouTube marketing strategy is not just a smart idea, it’s a potential game-changer, even for well-established brands who haven’t yet explored the platform to its true potential. 

As a content discovery hub, YouTube boasts over 2.7 billion monthly active users. As the world’s second-largest search engine — second only to Google itself — it’s more than just a place for personal video sharing. it’s a key platform for connecting with new audiences, fostering the customer relationship, raising brand awareness, and driving sales.

Out of 10 marketers, nine (92%) of marketers acknowledge that video is a crucial component of social media marketing campaigns, with 87% seeing positive ROI on their video content efforts.

grow brand YouTube channel to find your audience wherever they may be

Though TikTok, Instagram, and others are always challengers to the video crown, YouTube is the OG and a juggernaut. Like email, marketers who ignore YouTube as a channel do so at their peril.

The benefits of growing a brand YouTube channel are many. Your YouTube brand channel strategy can potentially expose your company to a worldwide audience. 

But as a brand or agency, you have to put the work in. It’s not a set-it-and-forget-it project. Simply creating a channel and publishing existing marketing material won’t cut it. Brands need a content, audience development, and engagement strategy to grow their brand YouTube channel. 

In this post, we look at why having a brand presence on the platform has never been more important.

YouTube Marketing: Expanding Brand Awareness

The first trick to grow a brand YouTube channel is to think of the platform as more than a place to reach potential customers. Instead, think of YouTube as a place to build relationships. YouTube allows you to showcase your brand’s personality, values, and expertise through engaging video content. It’s an opportunity to transcend audience and build community with comments, live streams, and community posts.

So, why is YouTube Marketing an absolute must for every brand? It offers some extraordinary opportunities for visibility with:

Visual Storytelling to Grow Brand YouTube Channel

“Attention spans are shorter than ever before” is a common refrain. YouTube is an opportunity to capture attention. It’s not just a content platform; it’s a visual playground where your brand’s story can come to life.

From product demos, explainers, and reviews to behind-the-scenes glimpses of a campaign or the company itself, YouTube lets you tell your tale in a way that captivates and resonates with your audience. 

That’s just the organic content; paid video ads can further help you promote your business anywhere in the world.

Reaching Beyond Geographical Boundaries to Grow a Brand YouTube Channel

Although brands and publishers certainly have the option to geo-lock their content, YouTube itself isn’t confined to geographical borders. It’s a global stage. With billions of monthly users, optimized content has the potential to reach audiences in every part of the world.

And with content translation tools, you can remove boundaries and maximize audience potential.

An SEO Boost Like No Other

YouTube and SEO go together like peanut butter and jelly. When you optimize your videos with the right keywords, tags, and descriptions, you’re not just creating engaging content but also boosting your search engine rankings on Google. Say hello to increased visibility and discoverability. 

Building Trust with Authenticity

In a world where authenticity is the secret sauce, YouTube provides the perfect platform for your brand to connect on a personal level. Share your brand’s journey, introduce your team, and let your audience see the faces behind the magic. Authenticity builds trust, and trust builds brand loyalty.

Grow Brand YouTube channel with authentic engagement

Engagement Galore

YouTube isn’t just a passive platform; it’s a hub of engagement. Comments, likes shares – your audience can interact with your brand in real time. Create a community around your products or services, and watch as your brand becomes a topic of conversation and excitement.

The Case for Brand YouTube Channels

So, that’s a little on why brands and brand marketers should get serious about their presence on YouTube. In the next installment of this series, we’ll start digging into the how of this growing a brand YouTube channel series.

We’ll take inspiration and lessons from some brands that are killing it on YouTube, and talk through some of the fundamentals of starting (or perhaps resurrecting) a brand YouTube channel that stands out and gets results.

Influencer Marketing Made Simple

The BENlabs team uses proprietary AI tools to help make influencer marketing smart, scalable, and successful. From finding the perfect content creators, automating A/B testing of content, copy and CTAs, and surfacing clear, predictive analytic insights early, when they can make the most difference, BENlabs is here to help.

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