You’re here because your fashion brand needs to make a real connection with audiences so they don’t skip or ignore what you have to say. You’re thinking about fashion influencer marketing and fashion product placement. Maybe you’re looking for the right fashion brand integration agency for your brand.
There is no such thing as a captive audience anymore. You don’t need stats or data* to know that audience attention is split; that audiences have more choices of what to watch and where to watch it than ever before. Audiences don’t watch what’s on, they watch what they want, when, where, and how they want. *that doesn’t mean we’re not going to give you stats and data.
Fashion audiences aren’t looking in magazines or sitting through TV ads. Instead, they’re discovering new brands and trends through fashion influencers, “shopping the look,” and following the advice of content creators. They’re being exposed to fashion through their favorite music, movie, TV, and social content. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.
The average household has 5.2 streaming services. Movies, music, TV, and social media split audiences. There isn’t any one source that all people go to for fashion advice or content. Fashion brands need to show up meaningfully, and in multiple places, to really make an impact with their audiences.
Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but fashion brands need to know exactly how these drive brand activations back to their business and growth KPIs. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.
BENlabs offers a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models will help you find receptive audiences, level-up your content to drive audience action with predictable, measurable results against your KPIs.
When you work with BENlabs, you set up your fashion brand for success with brand affinity, increased recall, and sales… but we’re getting ahead of ourselves.
On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch 5.7 hours of video a day on average, but they’re not watching in any one place. They’re accessing billions of hours of video content spread across thousands of streaming services and social platforms. 93% of us listen to music regularly, and the 27-42 year-olds (millennials) listen 75.1% more than older generations.
There are exciting statistics for any fashion brand that has learned to adapt, developing deep audience intelligence to meet prospects where they live online. On the flip side, it’s damning data for any brand that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads.
For brands, it comes down to a need to get noticed. It’s about more than showing up; your fashion product or brand needs to stand out. To make a real connection with audiences.
Knowing where to reach fashion audiences is important, knowing how to reach them is at least as important.
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Looking at a group of 10 people, nine of them skip ads — including fashion ads. Let’s be honest here; the one remaining person probably got up to grab a snack. Four of the 10 (42%) take a more proactive approach and block ads entirely.
The answer isn’t unskippable ads. The answer is to make ads unskippable.
Ned Nickerson (Tunji Kasim) enters diner to bring Bess Marvin (Maddison Jaizani) her Old Navy online order in a branded box.
Unskippable ads make fashion brand messages an important part of the content. We’re not talking about fashion influencers saying “this video has been brought to you by…” Rather, it’s aligned content creators across all of entertainment — influencer marketing, product placement in TV and movies, music and artist activations — that use your fashion brand as inspiration to create authentic content that connects with audiences.
Creators build a relationship with their audience through their content. Being unskippable is all about building your relationship with your target audience through that content.
Think beyond simply fashion content (fashion-related movies, TV shows, music, or fashion influencers). People have diverse interests, and BENlabs AI is the key that unlocks thsese vital audience insights.
When a fashion brand is integrated authentically into the content their target audience loves, their brand becomes a part of the content and audiences wouldn’t want to skip your ad, even if they could.
Olivia Burton influencer content
As individuals, personal privacy is important. As marketers, personal privacy is a huge challenge and fundamentally changes the way we market. Today, if our group of 10 people are also iPhone users, eight of them (well eight and half, 85%) have turned on privacy features that make them impossible to know individually.
It’s not just iPhone users. With personal privacy taking precedence and with third-party cookies going away, 10 out of 10 people become unknowable on an individual level.
Add to this the fractured attention we’ve talked about; not just different content creators on different social platforms vying for attention but every show and movie on every streaming service, every movie in theaters or on demand, every new music video, every emerging music artist rising to fame on social media or elsewhere.
Knowing your audiences is key to successful fashion brand integrations. BENlabs AI, specifically audience cluster analysis, is the key that unlocks deep audience intelligence while honoring individual privacy.
Content creators build communities around fashion, luxury, and couture. They also work in niches like travel, family, home decor, and so many more. The key is to figure out where these audiences intersect. To build a complete picture of your brand’s audience, and then meet them where they are most engaged.
BENlabs AI does just that (and many other things fashion marketers will love too). Advanced audience cluster analysis is the key to powerful fashion brand integration at scale and across media.
The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data.
BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for fashion brands looking to make an impact in fashion influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment — movies, TV, music and music videos, in creator content on social media — fashion brands unlock incredible integration opportunities.
Build a clear picture of what content your target engages, unlocking new audiences and new opportunities
Discover the qualified voices that have the most influence with your most receptive audience segments
Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs
See what your competitors are doing in the metasphere, understand what’s working and what’s not, so you can capture awareness and market share
Omnilux tapped BENlabs to build out a brand ambassador program to shortcut skepticism by going straight from introduction to social proof.
The BENlabs team put AI to work and helped Omnilix max out in the obvious verticals including beauty, health, mom lifestyle and general female lifestyle. BENlabs AI also identified some less obvious but, algorithmically-speaking, super-receptive verticals to deliver smart scale and maximum impact including interior design, fashion, crafting, and DIY.
Over 15.9M impressions and 155K clicks, Omnilux realized a 2.28x return on ad spend (ROAS), a peak 408% decrease in the cost to acquire a customer (CAC) and a 215% decrease in blended CAC over the campaign period.
So what’s a fashion brand to do? Get placed in movies, music and TV content? Kick off an influencer marketing effort? Hire a fashion brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.
That’s what we do here at BENlabs. We’ve developed amazing AI tools that no other brand integration agency can match.
BENlabs helps marketers take their influencer marketing efforts to the next level with AI-guided tools. Working with fashion brands is one of industries where BENlabs shines—like working with fast fashion brand Forever 21, where we built influencer campaign to launch the Los Angeles Lakers collection to capture attention and deliver a 470% ROI!
Our AI tools build a complete picture of your current audience but more than that, they unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI is the key that unlocks an individual’s online “neighborhood,” with no individual tracking required.
Forever 21 wanted to ensure the LA Lakers collection was inclusive and attainable for its target customers, so they needed to go beyond athlete influencer content.
We delivered: 15 influencers, 28 on-message pieces of content across Instagram and TikTok. 2.4M impressions, 4,150 clicks, and an incredible 470% (ROI) from 2,632+ attributable purchases.
Spotify partnered with BENlabs to integrate into content and connect with audiences in a way that would be impossible with traditional advertising.
The result? 73% lift in unaided brand recall, 16% lift in brand momentum, 12% lift in target audience agreeing that Spotify is “worth paying for”.
BENlabs has deep relationships across all entertainment that unlock opportunities for fashion brands in movies, TV, and music videos.
From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments.
When you work with us, we’ll help you develop authentic in-content integrations that reach and resonate with niche audiences while showing off your lates product offerings.
In addition to placing products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists—like Lil Nas X, Megan Trainer, Lizzo and other iconic to up-and-coming names.
From brand integration in music videos to unskippable influencer-style brand activations with the hottest artists to music licensing and even custom brand-driven new music opportunities, BENlabs is where it happens.
BENlabs connected Lil Nas X and the Durex brand for music video placement, but it was the natural alignment and authenticity that ensured the social influence moment would really sing.
Results: Key placement moment, 28M+ views in the first five days, 6M+ organic social impressions, 275K engagements, and 74% of key viewers said they’d be thinking about Durex the next time they shopped for a condom.
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