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Case Study: Spotify

Spotify Presses Play On Greater ROI Through Content Integrations

About Spotify

Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world.

Client Location

Stockholm, Sweden

Campaign snapshot

lift in unaided Brand recall


lift in Brand momentum


lift in agreeability with target demo that Spotify is worth paying for


Spotify partnered with BENlabs to integrate into content and reach audiences otherwise unreachable through traditional advertising. Authentic in-content integrations helped the brand reach multiple niche audiences while showcasing Spotify’s latest product offerings.

Spotify and BENLabs product placement
Play Video about Spotify and BENLabs product placement

Spotify in Reba McEntire’s Christmas in Tune

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