Campaign snapshot
Conversions MoM (pretzels.com)
Conversions MoM (licorice.com)
MoM Decrease in CAC
THE CHALLENGE
Licorice.com and Pretzels.com set out to redefine classic snacks as gourmet, gift-worthy treats. However, they faced key challenges in a competitive market:
Attracting new customers amidst a crowded snack industry.
Positioning their products as premium holiday gifts.
Maximizing impact within a short seasonal shopping window.
With limited time to capture holiday shoppers, both brands needed a data-driven strategy to reach and convert their ideal audience effectively.
THE APPROACH
Powered by BENlabs AI, Licorice.com and Pretzels.com executed an influencer marketing campaign designed to drive high engagement, optimize conversions, and boost sales.
Smart Creator Matching
BENlabs AI identified the best-fit creators from a pool of 15+ million influencers.
Look-alike modeling enabled efficient campaign scaling.
Result: 70 content pieces were created, split evenly between both brands.
Smart Audience Targeting
Traditional snack communities were limited, so BENlabs AI identified audiences based on behavior, interests, and purchasing intent.
Result: Precise targeting connected the brands with highly receptive consumers.
Predictive Analytics
AI-driven insights modeled expected outcomes for creators, content, and audiences.
Result: Data-backed decisions ensured rapid scaling and high engagement during peak shopping periods.
Smart A/B Testing
BENlabs optimized ad performance through continuous testing of headlines, creatives, and CTAs.
High-performing organic content was repurposed for paid ads.
Result: Winning ad combinations quickly emerged, maximizing ROI.
Creative Execution
Target Audience: Women aged 25–35, particularly moms and interior design enthusiasts.
Content Highlights:
Unboxing Videos: Showcased vibrant treats in premium packaging.
Gifting Ideas: Creators promoted the snacks as perfect holiday gifts for teachers, family, and mail carriers.
Flavor Excitement: Exclusive flavors were highlighted to drive consumer intrigue.
Top-performing creator Ashlee Keene (@thesassybarn) drove exceptional engagement with home and recipe content.
The Results
The campaign drove exceptional sales and engagement, even causing temporary sellouts.
Sales Success:
Customer Acquisition Cost decreased by 15% MoM.
Conversions soared by +192% (Licorice.com) and +207% (Pretzels.com).
Click-Through Rate averaged 3.5%, with Pretzels.com hitting a 2% conversion rate.
Content Performance:
70 influencer-created content pieces drove 940,000+ views.
Paid ads amplified reach and targeted gifting-specific messaging.
