Makeup and Beauty Brand Integrations

Sell More Product with Cosmetic Brand Collabs

Since you’re here, chances are you’re part of a cosmetics brand looking to make a genuine connection with your audience. You want to ensure your message isn’t skipped or ignored. Ultimately, you want to break through the clutter to increase consideration and drive sales.

It’s time to harness the power AI to level up your content game with influencer marketing and unskippable product placement. We’ve helped clients like Bloomingdale’s, Omnilux, and Durex achieve incredible results across influencer marketing, product placement in movies and TV, music partnerships, and we’re ready to help you sell more product.

CONQUER MARKETING CHALLENGES IN THE COSMETICS INDUSTRY​

You don’t need stats or data* to know that audience attention is split across platforms and entertainment. Audiences don’t watch what’s on, they watch what they want, when, where, and how they want. We’re masters of truly disruptive content and weave your products into the content they’re choosing to consume. *that doesn’t mean we’re not going to give you stats and data.

Image showing person's fingers clicking a button to skip ads

Ad Avoidance

Makeup and beauty audiences aren’t sitting through TV ads. They’re discovering new brands, trends, and techniques through makeup and beauty influencers They’re following the advice of content creators to glow up. They’re being exposed to makeup and beauty trends through their favorite music, movie, TV, and social content. Relying purely on traditional advertising and skippable ads means audiences might never even learn your beauty product exists, let alone why it’s great. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.

Image of a webbed data plexus with bubbles of social apps like Youtube, Pinterest, TikTok, Disney, Twitch, and Instagram

Content Decentralization

With so many social media influencers and streaming platforms to follow, content is increasingly decentralized. You can’t reach your entire audience by landing a placement on a single show or working with a single influencer. You need to identify multiple channels for showcasing your beauty products.

Image of data and graphs floating above keyboard

Content Decentralization

Two-thirds (67%) of beauty shoppers discover new products through cosmetic influencers but only about a third of the beauty industry’s ad spend (34.1%) is online.

Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but fashion brands need to know exactly how these drive brand activations back to their business and growth KPIs. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.

HELPING COSMETICS BRANDS SHINE​

BENlabs offers a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models will help you find receptive audiences, level-up your content to drive audience action with predictable, measurable results against your KPIs.

When you work with BENlabs, you set up your makeup and beauty brand for success with brand affinity, increased recall, and sales… but we’re getting ahead of ourselves.

A collection of makeup accessories

Makeup and Beauty Brands Are Fighting for Attention

Creators build relationships with their audience through their content. Being unskippable is all about building your relationship with your target audience through great content.

Think beyond simply makeup and beauty content (makeup and beauty-related movies, TV shows, music, or makeup and beauty influencers). People are dynamic and have multiple interests. BENlabs AI is the key that unlocks that important audience insights.

When a your brand is integrated authentically into content your target audience loves, you’ll become part of the content and audiences wouldn’t want to skip your ad, even if they could.

A collection of makeup accessories

Creators build relationships with their audience through their content. Being unskippable is all about building your relationship with your target audience through great content.

Think beyond simply makeup and beauty content (makeup and beauty-related movies, TV shows, music, or makeup and beauty influencers). People are dynamic and have multiple interests. BENlabs AI is the key that unlocks that important audience insights.

When a your brand is integrated authentically into content your target audience loves, you’ll become part of the content and audiences wouldn’t want to skip your ad, even if they could.

Are you a beauty influencer?

Join our Influencer Community

Are People Skipping Your Beauty Ads?

Yes. Yes, they are. Sorry.

Looking at a group of 10 people, nine of them skip ads — including makeup and beauty ads. Let’s be honest here; the one remaining person probably got up to grab a snack. Four of the 10 (42%) take a more proactive approach and block ads entirely.

The answer isn’t unskippable ads. The answer is to make ads unskippable.

An influencer showing a Loreal makeup product

L’Oréal influencer content

What Does it Mean to be Unskippable?

Unskippable ads make makeup and beauty brand messages an important part of the content. We’re not talking about beauty influencers saying “This video has been brought to you by…” Rather, it’s aligned content creators across all of entertainment — influencer marketing, product placement in TV and movies, music and artist activations — that use your makeup and beauty brand as inspiration to create authentic content that connects with audiences. 

How to Make Your Makeup and Beauty Brand Unskippable

Creators build a relationship with their audience through their content. Being unskippable is all about building your relationship with your target audience through that content.

It’s important to think beyond simply makeup and beauty content (makeup and beauty-related movies, TV shows, music, or makeup and beauty influencers). People have an array of interests, and BENlabs AI is the key that unlocks that important audience insight.

When a cosmetics or beauty brand is integrated authentically into the content their target audience loves, the brand becomes an influential part of the content. 

ROC product on The Morning Show tv program

ROC featured on the The Morning Show

Challenges in Makeup and Beauty Audience Intelligence

As individuals, personal privacy is important. As marketers, personal privacy is a huge challenge and fundamentally changes the way we market. 85% of iPhone users, eight of them have turned on privacy features that make them impossible to know individually.

More than just iPhone users in the cookie-less marketing realm,10 out of 10 people become unknowable on an individual level.

Add to this the fractured attention we’ve talked about; not just different content creators on different social platforms vying for attention but every show and movie on every streaming service, every movie in theaters or on demand, every new music video, every emerging music artist rising to fame on social media or elsewhere.

Knowing your audiences is key to successful makeup and beauty brand integrations. BENlabs AI, specifically audience cluster analysis, is the key that unlocks deep audience intelligence while honoring individual privacy.

How to Gain makeup and beauty Audience Insights

The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using purpose-built AI tools to understand individual behavior without the need for personal data. BENlabs AI does just that (and many other things makeup and beauty marketers will love too).

BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for makeup and beauty brands looking to make an impact in makeup and beauty influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment — movies, TV, music and music videos, in creator content on social media — makeup and beauty brands realize incredible brand integration opportunities.

Cluster Analysis

Build a clear picture of what content your target engages, unlocking new audiences and new opportunities

Creator Matching

Discover the qualified voices that have the most influence with your most receptive audience segments

Predictive Analytics

Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs

Competitor Intelligence

See everything your competitors are doing, what’s working and what’s not, to steal away brand awareness and market share

A grid of Omnilux mask product images
Case Study

Omnilux Shines in the Spotlight

Omnilux tapped BENlabs to build out a brand ambassador program to shortcut skepticism by going straight from introduction to social proof. 

The BENlabs team put AI to work and helped Omnilux max out in the obvious verticals including beauty, health, mom lifestyle and general female lifestyle. BENlabs AI also identified some less obvious but, algorithmically-speaking, super-receptive verticals to deliver smart scale and maximum impact including interior design, fashion, crafting, and DIY.

Over 15.9M impressions and 155K clicks, Omnilux realized a 2.28x return on ad spend (ROAS), a peak 408% decrease in the cost to acquire a customer (CAC) and a 215% decrease in blended CAC over the campaign period.

Brand Content Integration is the Answer for COSMETICS Brands

So what’s a brand to do? Get placed in movies, music and, TV content? Kick off an influencer marketing effort? Hire a makeup and beauty brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.

Influencer Marketing

beauty and Makeup Influencer Marketing

BENlabs helps the biggest beauty brands take their influencer marketing efforts to the next level through the power of AI.

Let our brand and creator marketing tools build a complete picture of your current audience and unlock new, receptive audiences. We’ll identify audience “clusters” based on where people consume influencer content online. BENlabs AI identifies an individual’s online “neighborhood” so you can reach the right audience with the right message. No tracking cookies required.

Whether your goals are awareness, performance, or a mix of both, we’ll recommend creators that align with your brand values and are predicted to deliver on your KPIs. From lipstick to eyeshadow, face cream to personal care products, we represent some of the biggest brands worldwide and promise to customize our recommendations to meet and exceed your marketing goals.

A Blendjet blender product image

BlendJet worked with BENlabs to build on the success of its early influencer strategy and to expand into new audiences, the startup increased its influencer marketing budget by 500% to launch the BlendJet 2, confident in the return on that investment.

Results: In the first two weeks, the campaign drove over 8,000 sales, and 28,000 purchases over the campaign period—generating $1.7 million in revenue.

A female using a Dyson hairdryer

Dyson hairdryer product placement

Product Placement

beauty and Makeup PRODUCT PLACEMENT

BENlabs deep relationships across all entertainment unlocks opportunities for makeup and beauty brands in movies, TV, and music videos. From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments that lift brand recall, consideration, and ultimately drive more sales.

Music integrations

Makeup and Beauty Music Activations

In addition to placing products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists. From brand integration in music videos to unskippable influencer-style brand activations with the hottest artists to music licensing and even custom brand-driven new music opportunities, BENlabs is where it happens.

Kahi product integrations with Charlie Puth and Doja Cat

To establish cultural relevance BENlabs matched KAHI, a leading Korean beauty brand specializing in wrinkle care with music stars Doja Cat and Charlie Puth to create custom content their fans couldn’t miss.

BENlabs is here to help

Let’s Take Your makeup & beauty Brand to the Next Level

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