HOW DOES A HOUSEHOLD NAME BUILD ITS CONNECTION AND CACHET WITH THE NEXT GENERATION?
When Bloomingdale’s needs to reach its target audience and discover new, receptive audience clusters to scale authentic content creator influencer campaigns, they turn to BENlabs. Why? Because our team, our AI and our creator community work together to create influencer campaigns that start strong and finish stronger.
ABOUT THE CLIENT: Bloomingdale’s has trusted BENlabs to connect with content creators and deliver results since 2021. The brand knew just where to turn to celebrate its 150th anniversary and introduce the Bloomingdale’s 150th collection to the next generation.
CLIENT LOCATION: New York, NY, USA
CAMPAIGN PLATFORMS: TikTok, Pinterest
Improvement on “link in bio” CTR
AI INSIGHTS, FASHIONABLY EARLY
BENlabs proprietary AI tools help every campaign succeed. Finding the right content creators and protecting the valuable Bloomingdale’s brand were key considerations. BENlabs AI provided:
- Smart Creator Matching
- Brand Safety
- Predictive Analytics
CREATOR TRUST AND AUTHENTIC CONTENT ARE KEY
10 creators made four videos each sharing their favorite Bloomingdale’s 150th finds. Winning organic TikTok content was boosted from the creator accounts, driving further engagement across TikTok and Pinterest.
AUDIENCES ENGAGE AUTHENTIC CONTENT
Bloomingdale’s creator content saw 7M total views, 1.5M of which were organic, netting a 5.2% organic engagement. Paid support for creator content on TikTok saw a nearly 4.5% click through rate (CTR). Driving to the “link in bio” net a CTR of 2.67%, beating the industry benchmark 0.9% by an incredible 197%.
TRUST BREEDS AUTHENTICITY
Creative, targeted influencer content cast Bloomingdale’s in a new, relatable and accessible light with the rising generation.
Trusting content creators to know their audience made for authentic content and drove audience action, repositioning the well-known Bloomingdale’s brand with the younger generation of shoppers.
WHAT CAN WE DO FOR YOU?
BENlabs helped Bloomingdale’s achieve smart, predictable, scalable success by tapping content creators in authentic influence moments. We’d love to help your brand achieve the same — or even better — results.
Influencer Marketing Made Simple
The BENlabs team uses proprietary AI tools to help make influencer marketing smart, scalable, and successful. From finding the perfect content creators, automating A/B testing of content, copy and CTAs, and surfacing clear, predictive analytic insights early, when they can make the most difference, BENlabs is here to help.