You’re here because your restaurant brand needs to make a real connection with audiences so they don’t skip or ignore what you have to say. You’re thinking about restaurant influencer marketing and dining brand product placement. Maybe you’re looking for the right restaurant brand integration agency for your brand.
That’s BENlabs. We help clients like Mission Foods, Hardee’s & Carl’s Jr., Licorice.com and Pretzels.com achieve incredible results across influencer marketing, product placement in movies and TV, music partnerships, and more..
Long gone are the days of captive audiences. You don’t need earth-shattering data to recognize that audience attention is split. We have more choices of what content to consume and where to find it than ever before. Audiences don’t just watch what’s on, they watch what they want, when, where, and how they want.
Restaurant audiences aren’t looking in magazines or sitting through TV ads. Instead, they’re discovering new brands and trends through food influencers, and following the advice of content creators. They’re being exposed to restaurant brands through their favorite music, movie, TV, and social content. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.
Movies, music, TV, and social media split audiences. The average household has 5.2 streaming services. There isn’t any one source that all people go to for restaurant advice or content. Restaurant brands need to show up meaningfully, in multiple places, to really make an impact with their audiences.
Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but restaurant brands need to know exactly how these content engagements drive brand activations back to their business and they need a guarantee that their efforts will move the needle on the growth KPIs that matter. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.
We offer a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models help tech brands find receptive audiences, level-up content, and drive audience action with predictable, measurable results against KPIs.
When you work with BENlabs, you set up your cooking brand for success with brand affinity, increased awareness, and customers… but we’re getting ahead of ourselves.
On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch 5.7 hours of video a day on average, but they’re not watching in any one place. They’re accessing billions of hours of video content spread across thousands of streaming services and social platforms. 93% of us listen to music regularly, and the 27 – 42 year-olds (millennials) listen 75.1% more than older generations.
There are exciting statistics for any restaurant brand that has learned to adapt, developing the deep audience intelligence required to meet prospects where they live online. On the flip side, it’s damning data for any brand that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads.
For brands, it comes down to a need to get noticed. It’s about more than showing up; your food and restaurant brand needs to stand out. To make a real connection with audiences.
Knowing where to reach audiences is important, knowing how to reach them is at least as important.
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Looking at a group of 10 people, nine of them skip ads — including restaurant brand ads. Let’s be honest here; the one remaining person probably got up to grab a snack. Four of the 10 take a more proactive approach and block ads entirely.
The answer isn’t unskippable ads. Unskippable ads serve no one. The answer is to make ads unskippable.
Dunkin Donuts: Clement (Boyd Holbrook) drives off from a gas station. We see a Dunkin Donuts storefront behind him.
Unskippable ads make restaurant brand messages an important part of the content. We’re not talking about an influencer saying “This video has been brought to you by…” Rather, it’s aligned content creators across all of entertainment — influencer marketing, product placement in TV and movies, music and artist activations — that use your restaurant brand as inspiration to create authentic content that connects with audiences.
Creators build a relationship with their audience through their content. Being unskippable is all about building your relationship with your target audience through that content.
Think beyond explicitly food-related content. Everyone needs to eat and people have more than one interest. Looking at an audience beyond a single dimension is key.
BENlabs AI is the key that unlocks those important audience insights. When your brand is integrated authentically into the content your target audience loves, you’ll become an integral part of the content audiences wouldn’t want to skip—even if they could.
Knowing your audiences and the content that moves them is key to successful brand integrations. BENlabs AI, specifically audience cluster analysis, provides deep audience intelligence while honoring individual privacy.
Jersey Mike’s partnered with BENlabs for a strategic creator campaign, leveraging AI and expertise to sustain product awareness and cultural relevance with lifestyle and food creators on TikTok, Instagram, and YouTube.
Outcomes: TikTok 7.8% Avg Engagement Rate, YT: 2.6% IG: 4.8%, IG Carousel Avg View Rate 26.5%.
The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data. Content creators build communities around food and restaurants. They also work in niches like travel, food, lifestyle and so many more. The key is to figure out where these audiences and interests intersect.
BENlabs AI can help you build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for dining brands looking to make an impact in restaurant influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment — movies, TV, music and music videos, in creator content on social media — restaurant brands unlock incredible integration opportunities.
Build a clear picture of what content your target engages, unlocking new audiences and new opportunities
Discover the qualified voices that have the most influence with your most receptive audience segments
Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs
See everything your competitors are doing, what’s working and what’s not, to steal away awareness and market share
Mission Foods, a provider of authentic Mexican food products, sought to strengthen consumer relationships, boost sales, and attract more participants to their Tortilla Tribe community. To achieve these goals, they partnered with BENlabs.
BENlabs utilized creator partnerships to craft user-friendly recipes using Mission or Guerrero products, making them convenient and appealing to consumers. These recipes were then shared organically on Mission’s Instagram platform, effectively expanding the brand’s presence on social media. BENlabs in-house editing team also compiled content from various creators to create two assets for connected TV.
The campaign has achieved 22.5M total views, with an aggregate engagement rate of 7.6%. The return on ad spend (ROAS) was 1.88x, indicating a significant return on investment. Moreover, the campaign resulted in a 5.2 – 10.1 point lift in rband recall, favorability, and familiarity, further solidifying Mission Foods’ position in the market.
So what’s a food brand to do? Get placed in movies, music, and TV content? Kick off an influencer marketing effort? Hire a dining marketing brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.
That’s what we do here at BENlabs. We’ve developed amazing AI tools that no other brand integration agency can match. We help food and other brands find and connect with audiences using AI, gain deep insight and clarity into ideal (sometimes unexpected) target audiences and then connect with these audiences in unskippable moments.
BENlabs helps marketers take their influencer marketing efforts to the next level.
Our AI tools build a complete picture of your current audience but more than that, they unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI is the key that unlocks an individual’s online “neighborhood,” with no individual tracking required.
Even working with smaller, niche restaurant and food content creators in highly targeted verticals, restaurant brands can reach audiences at an incredible scale.
Licorice.com & Pretzels.com, artisanal food experts, teamed up with BENlabs for targeted influencer marketing. Using AI, they aligned with female creators, moms, and interior design influencers.
Result: 65+ content pieces, 940K+ views. Monthly customer acquisition cost down 15%. Pretzels.com conversions up 207%, Licorice.com up 192%
CKE partnered with BENlabs to boost awareness and promote “Burger Eating” for Hardee’s & Carl’s Jr. BENlabs crafted a strategic plan to target their audience through TV ads in non-traditional spaces like Premium Cable & Streaming. Placements include Hardee’s & Carl’s Jr. in Stranger Things, Kingdom, and StartUp, among others. This partnership allowed CKE to maintain a strong presence in a non-traditional TV landscape, effectively reaching their target consumers.
BENlabs deep relationships across all entertainment unlocks opportunities for restaurant brands in movies, TV, and music videos. From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments.
In addition to placing products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists.
When you see Lucky Charms co-starring with Charlie Puth in Girlfriend, 1800 tequila co-starring in A$AP Ferg’s New Level and many more hip hop videos, becoming an indelible part of music culture… or any number of other examples, BENlabs did that.
From brand integration in music videos to unskippable influencer-style brand activations with the hottest artists to music licensing and even custom brand-driven new music opportunities, BENlabs can connect your brand with the right audiences in ways that move them into action.
SmartSweets teams up with Meghan Trainor and her insta-famous BFFs for a vibrant, candy-colored video that’s a visual feast of fashion, fun, and dance. Resulting in 58.2M views, securing the #1 spot on YouTube’s ‘The Short’ Playlist, and exceeding a projected 10M views.
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