Hardee’s & Carl’s Jr. execute premium integrations across popular TV content.
CKE thinks outside the box with streaming integrations
THE CHALLENGE
The brand desired to raise awareness and elevate ”Burger Eating” for Hardee’s & Carl’s Jr. By reaching their target consumer through TV in non-traditional landscapes such as Premium Cable & Streaming, the brand could engage their audience on channels where media buys were unavailable.
THE SOLUTION
BEN worked with CKE to execute premium integrations via fee and production driven opportunities in order to secure access to streaming and premium cable opportunities. BEN executed integrations for both Hardee’s & Carl’s Jr. in shows such as Stranger Things on Netflix, Kingdom on Direct TV, StartUp on Crackle as well as various other properties, providing consistent visibility for CKE within non-traditional TV.
THE RESULTS
BEN worked with CKE to develop a strategic plan across premium cable and streaming content opportunities. BEN executed integrations for both Hardee’s & Carl’s Jr. in top shows such as Stranger Things on Netflix, Kingdom on Direct TV, StartUp on Crackle and various other proprieties providing consistent visibility for CKE within a non-traditional TV environment.
