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Case Study: Cadillac (GM)

Uncovering the Rights of Iconic Talents & Photographs

Client Description

General Motors Corp. (GM), U.S. corporation, the world’s largest automotive manufacturer for most of the 20th and early 21st centuries.

Client Location

Detroit, Michigan

Uncover the rights holders and provide clearance for photographs of icons represented by BENlabs, and personality rights for the Icons

The Ask

Long-time BENlabs client tasked the Rights & Clearance Team to provide clearance to use photographs of cultural icons for the launch of a new  Cadillac immersive theater experience, Electric Theater. The vision of the experience included celebrities and icons with ties to the Cadillac Brand and even owned a Cadillac at one point in their lives. 

The Opportunity

Not only did GM require permission from BENlabs to feature the icons, but they also needed help locating the rights holders of the photographs that would be featured in the Electric Theater experience.  

The Result

The team’s extensive knowledge of archives and research skills allowed theto uncover and deliver the exact content required to complete the immersive experience. With the opening of Electric Theater, and the launch of the Cadillac Celestiq, GM was able to provide attendees with a touring exhibition that showcases the possibilities of an all-electric Cadillac future.  

Cadillac Electric Theater experience

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