Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay’s and Ruffles potato chips, Rold Gold pretzels.
Broadcast, Streaming, Film, Promo Executions
viewers used positive attributes to describe Frito-Lay integrations
of viewers considered Rold Gold as a go-to snack
Positive momentum increased from 60% to 63% after viewing integration
Portfolio Takeover - Owning the Snacking Space
As one of the most powerful brands in the snack market, Frito-Lay hopes to utilize meaningful product placements to maintain relevancy with a younger audience and stake claim in the non-ad-supported space.
Highlighting the Frito-Lay portfolio across non-ad and ad-light content allows for the seamless integration of products into curated entertainment experiences appealing to the sensibilities of the brand swimlane and creating a consensus between character and consumer.