Meet BENlabs​

We’re transforming the way brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization, we leverage data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes.

Meet BENlabs​

We’re transforming the way brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization, we leverage data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes.

About Us

We believe in the power of entertainment to create lasting connections between brands, creators and their audiences. Our unique approach fuses storytelling and strategic insights to help our clients engage with their target audiences in meaningful, memorable ways. By interpreting data from the places where audiences are engaged the most – entertainment and social media platforms – we drive both emotional engagement and measurable business results.

We work with a roster of clients that ranges from individual YouTube creators to brands like Frito Lay, General Mills, L’Oreal, Ubisoft, or Spotify. Each of these unique customers partners with BENlabs for our strategic guidance in ensuring that their content and integrations foster deeper audience connections.

A Few Milestones

Norm Marshall & Associates founded as one of the first product placement agencies

1979

Norm Marshall & Associates makes Ray Ban iconic with placement in Top Gun

1986

Norm Marshall & Associates swaps James Bond’s Aston Martin for a BMW Z3 Roadster in Golden Eye

1995

Plaid Social Labs founded as one of the first Influencer Marketing companies

2009

Plaid Social Labs works with Ubisoft for iconic ‘Just Dance 2’ game launch

2010

Norm Marshall & Associates is acquired by Corbis

2012

Plaid Social Labs partners with Turkish Airlines on groundbreaking ‘Messi and Kobe’ campaign

2013

Plaid Social Labs is acquired by Corbis

2015

Norm Marshall & Associates and Plaid Social Labs are combined to form Branded Entertainment Network (BEN)

2016

BEN executes over 10k integrations in a single year

2019

TubeBuddy is acquired and brought into the BEN family

2020

BEN rebrands to BENlabs

2023

Awards

Digiday Technology Awards logo

2023 Digiday Technology Award Finalist: Best AI Tool

Best Performance Marketing Company, 2024

Global Influencer Marketing Awards logo

• 2023 Best Use of Data BENlabs and Overwolf
• 2023 Silver Award, Best Gaming Campaign

• 2021 Influencer Agency of the Year​
• 2020 Brand Awards Agency of the Year​
• 2019 EA Honorable Mention​
• 2017 Social Good Awards: Bill & Melinda Gates Foundation

ADWEEK

2021 Brand Storytelling Awards
Best Use of Brand/Product integration into existing IP
BENlabs and Old Navy

• Finalist: Social Media Data and Insights, Overwolf​
• Nomination for The Drum 2022: Best Brand/Influencer Collaboration for Durex/Lil Nas X

Check Out More News & Insights

BENlabs Sets the Benchmark for Driving Brand Lift
BENlabs Sets the Benchmark for Driving Brand Lift
The 2025 Oscars: Historic Wins, Indie Films, and Brand Opportunities
TikTok Banner
Navigating a Potential TikTok Ban: Insights from Aaron Frank, Chief Marketing and Insights Officer at BENlabs

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