We’re transforming the way brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization, we leverage data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes.
We’re transforming the way brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization, we leverage data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes.
We believe in the power of entertainment to create lasting connections between brands, creators and their audiences. Our unique approach fuses storytelling and strategic insights to help our clients engage with their target audiences in meaningful, memorable ways. By interpreting data from the places where audiences are engaged the most – entertainment and social media platforms – we drive both emotional engagement and measurable business results.
We work with a roster of clients that ranges from individual YouTube creators to brands like Frito Lay, General Mills, L’Oreal, Ubisoft, or Spotify. Each of these unique customers partners with BENlabs for our strategic guidance in ensuring that their content and integrations foster deeper audience connections.
Norm Marshall & Associates founded as one of the first product placement agencies
Norm Marshall & Associates makes Ray Ban iconic with placement in Top Gun
Norm Marshall & Associates swaps James Bond’s Aston Martin for a BMW Z3 Roadster in Golden Eye
Plaid Social Labs founded as one of the first Influencer Marketing companies
Plaid Social Labs works with Ubisoft for iconic ‘Just Dance 2’ game launch
Norm Marshall & Associates is acquired by Corbis
Plaid Social Labs partners with Turkish Airlines on groundbreaking ‘Messi and Kobe’ campaign
Plaid Social Labs is acquired by Corbis
Norm Marshall & Associates and Plaid Social Labs are combined to form Branded Entertainment Network (BEN)
BEN executes over 10k integrations in a single year
TubeBuddy is acquired and brought into the BEN family
BEN rebrands to BENlabs
2023 Digiday Technology Award Finalist: Best AI Tool
Best Performance Marketing Company, 2024
• 2023 Best Use of Data BENlabs and Overwolf
• 2023 Silver Award, Best Gaming Campaign
• 2021 Influencer Agency of the Year
• 2020 Brand Awards Agency of the Year
• 2019 EA Honorable Mention
• 2017 Social Good Awards: Bill & Melinda Gates Foundation
2021 Brand Storytelling Awards
Best Use of Brand/Product integration into existing IP
BENlabs and Old Navy
• Finalist: Social Media Data and Insights, Overwolf
• Nomination for The Drum 2022: Best Brand/Influencer Collaboration for Durex/Lil Nas X
Bring your larger than life ideas to your next role, at BENlabs. We’re innovators, bar-setters, and record-breaking hopefuls looking for a job building the future of entertainment.
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