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Meet BENlabs, AI Powering the Creator Economy

We're a purpose-built AI tech company here to arm brands and creators with intelligent technology to dial in targeting, elevate content, and increase operational efficiency.

About_BenLabs_Creativity_Friends

About Us

Through technology and innovation—machine learning and AI-driven insights—BENlabs empowers brands and creators with the means to reach advertising-wary consumers in authentic ways, in the right place, at the right time.

Our global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser and more. We work with these brands to create unskippable content that drives engagement and sales.

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Content with Placements on Amazon, Netflix, and Hulu
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Brand
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Employees Speaking
20+ Languages
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Patents Held
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Our Vision

Be the architect, destination, and protector of the creator community and economy

Our Mission

To continually inspire and empower you to create entertainment, content, and art

Our Leadership

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Ricky Ray Butler

CEO
Michelle_Wang_Profile

Michelle Wang

Chief of Staff
Ted_Sheffield_Profile

Ted Sheffield

Chief Operations Officer
Erin_schmidt_Profile

Erin Schmidt

Chief Product Placement Officer
Jake_Maughan_Profile

Jake Maughan

Chief Creator (Influencer) Officer
Tyler_Folkman_Profile

Tyler Folkman

Chief Technology Officer, Chief AI Officer
Photo of Travis Simon

Travis Simon

VP of Marketing, BENlabs | TubeBuddy
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Justin Buckner

Head of Human Resources
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James Myrick

General Manager of AI SaaS and Growth Marketing

Awards

Leadership Awards

Ricky Ray Butler

“Ad Age 40 under 40 Recipient”
Awarded: 2018

Caressa Douglas

“Cynopsis Top Women in Digital for Corporate Visionary”
Awarded: 2018

Erin Schmidt

“Cynopsis Top Women in Media”
Awarded: 2019

Karen Kehm

“DMN 40 Under 40 Marketers”
Awarded: 2018

Vanessa McCullers

“AdClub NYC Rockstar”
Awarded: 2022

Company Awards

Digiday Technology Awards logo

2023 Digiday Technology Award Finalist: Best AI Tool

Global Influencer Marketing Awards logo

2023 Global Influencer Marketing Awards: Best Use of Data BENlabs and Overwolf

Global Influencer Marketing Awards logo

2023 Global Influencer Marketing Awards:
Silver Award, Best Gaming Campaign

2017 Social Good Awards
Bill & Melinda Gates Foundation

2017 and 2018 Inc 500 Fastest-Growing Private Companies in America

Streamy Awards 2019: EA Honorable Mention

2020 Brand Awards Agency of the Year

2021 Brand Storytelling Awards
Best Use of Brand/Product integration into existing IP
BENlabs and Old Navy

Streamy Awards 2021: Influencer Agency of the Year

Nomination for The Drum 2022: Best Brand/Influencer Collaboration for Durex/Lil Nas X

Finalist: Social Media Data and Insights, Overwolf

Our Office Locations

Los Angeles
New York
London
Provo
Shanghai

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News & Press

AI marketing news digest

News

AI Insight: The Monthly Digest
AI marketing news digest

News

AI Insight: The Monthly Digest

News

Top Product Placement Monthly Insights – September 2023

News

Top Product Placement Monthly Insights – August 2023

ArticlesInsight

2023 State of Product Placement Report

News

EUROPEAN PRODUCT PLACEMENT INSIGHTS – AUGUST 2023

Want to Join Our Team?

Bring your larger than life ideas to your next role, at BENlabs. We’re innovators, bar-setters, and record-breaking hopefuls looking for a job building the future of entertainment.

Let’s create something great together

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