About Us

BENlabs, formerly BEN Group, empowers brands and creators to drive engaged human attention across social media, streaming, TV, music and film content.


Through technology and innovation—machine learning and AI-driven insights—BENlabs empowers brands and creators with the means to reach advertising-wary consumers in authentic ways, in the right place, at the right time.


Our global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser and to create unskippable content that drives engagement and sales.

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Content with Placements on Amazon, Netflix, and Hulu
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Employees Speaking
20+ Languages
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Patents Held

Our Vision

Be the architect, destination, and protector of the creator community and economy

Our Mission

To continually inspire and empower you to create entertainment, content, and art

Our Leadership


Leadership Awards

Ricky Ray Butler

“Ad Age 40 under 40 Recipient”
Awarded: 2018

Caressa Douglas

“Cynopsis Top Women in Digital for Corporate Visionary”
Awarded: 2018

Erin Schmidt

“Cynopsis Top Women in Media”
Awarded: 2019

Karen Kehm

“DMN 40 Under 40 Marketers”
Awarded: 2018

Vanessa McCullers

“AdClub NYC Rockstar”
Awarded: 2022

Company Awards

2017 Social Good Awards
Bill & Melinda Gates Foundation

2017 and 2018 Inc 500 Fastest-Growing Private Companies in America

Streamy Awards 2019: EA Honorable Mention

2020 Brand Awards Agency of the Year

2021 Brand Storytelling Awards
Best Use of Brand/Product integration into existing IP
BENlabs and Old Navy

Streamy Awards 2021: Influencer Agency of the Year

Nomination for The Drum 2022: Best Brand/Influencer Collaboration for Durex/Lil Nas X

Our Office Locations

Los Angeles
New York

News & Press


Women Talk Product Placement


UK Product Placement Newsletter – February 2023


The Buzz – BAFTA Film Awards 2023


BEN Group Is Now BENlabs, Reflecting Its Innovative Use of AI to Connect Brands and Creators With Key Audiences Through Engaged Human Attention


During big moments like the Super Bowl, brands don’t always want to go it alone


Insights from Brand Storytelling 2023

Want to Join Our Team?

Bring your larger than life ideas to your next role, at BENlabs. We’re innovators, bar-setters, and record-breaking hopefuls looking for a job building the future of entertainment.

Reach out to us