Meet BENlabs, AI Powering the Creator Economy

We're a purpose-built AI tech company here to arm brands and creators with intelligent technology to dial in targeting, elevate content, and increase operational efficiency.

About_BenLabs_Creativity_Friends

About Us

Through technology and innovation—machine learning and AI-driven insights—BENlabs empowers brands and creators with the means to reach advertising-wary consumers in authentic ways, in the right place, at the right time.

Our global roster of Fortune 500 brands includes Microsoft, General Motors, Frito-Lay, Bloomingdales, Reckitt Benckiser and more. We work with these brands to create unskippable content that drives engagement and sales.

0 %
Content with Placements on Amazon, Netflix, and Hulu
0 M+
Creator
Authentications
0 k+
Brand
Relationships
0 +
Employees Speaking
20+ Languages
0 +
Patents Held
benlabs_vision_mission

Our Vision

Be the architect, destination, and protector of the creator community and economy

Our Mission

To continually inspire and empower you to create entertainment, content, and art

Our Leadership

Ricky_Ray_Butler_Profile

Ricky Ray Butler

CEO
Michelle_Wang_Profile

Michelle Wang

Chief of Staff
Ted_Sheffield_Profile

Ted Sheffield

Chief Operations Officer
Erin_schmidt_Profile

Erin Schmidt

Chief Product Placement Officer
Jake_Maughan_Profile

Jake Maughan

Chief Creator (Influencer) Officer
Tyler_Folkman_Profile

Tyler Folkman

Chief Technology Officer, Chief AI Officer
Alex_Montas_Profile

Alex Montas

Executive Vice President of Marketing
1519929841597

Justin Buckner

Head of Human Resources
James_Myrick_Profile

James Myrick

General Manager of AI SaaS and Growth Marketing

Awards

Leadership Awards

Ricky Ray Butler

“Ad Age 40 under 40 Recipient”
Awarded: 2018

Caressa Douglas

“Cynopsis Top Women in Digital for Corporate Visionary”
Awarded: 2018

Erin Schmidt

“Cynopsis Top Women in Media”
Awarded: 2019

Karen Kehm

“DMN 40 Under 40 Marketers”
Awarded: 2018

Vanessa McCullers

“AdClub NYC Rockstar”
Awarded: 2022

Company Awards

Digiday Technology Awards logo

2023 Digiday Technology Award Finalist: Best AI Tool

Global Influencer Marketing Awards logo

2023 Global Influencer Marketing Awards: Best Use of Data BENlabs and Overwolf

Global Influencer Marketing Awards logo

2023 Global Influencer Marketing Awards:
Silver Award, Best Gaming Campaign

2017 Social Good Awards
Bill & Melinda Gates Foundation

2017 and 2018 Inc 500 Fastest-Growing Private Companies in America

Streamy Awards 2019: EA Honorable Mention

2020 Brand Awards Agency of the Year

2021 Brand Storytelling Awards
Best Use of Brand/Product integration into existing IP
BENlabs and Old Navy

Streamy Awards 2021: Influencer Agency of the Year

Nomination for The Drum 2022: Best Brand/Influencer Collaboration for Durex/Lil Nas X

Finalist: Social Media Data and Insights, Overwolf

Our Office Locations

Los Angeles
New York
London
Provo
Shanghai

LOOKING FOR SUPPORT AND FAQ’S?

News & Press

AI marketing news digest

News

AI Insight: The Monthly Marketing Digest

News

Top Product Placement Monthly Insights – September 2023

News

Top Product Placement Monthly Insights – August 2023

ArticlesInsight

2023 State of Product Placement Report

News

EUROPEAN PRODUCT PLACEMENT INSIGHTS – AUGUST 2023

News

Take 5 with Samuel Gentry, Assistant Advertising Manager at Buick

Want to Join Our Team?

Bring your larger than life ideas to your next role, at BENlabs. We’re innovators, bar-setters, and record-breaking hopefuls looking for a job building the future of entertainment.

Let’s create something great together

Provide us your information and we’ll get in touch!

Already have an account? Contact us through our Help Center.