Case Study: L'Oréal

Beauty Brand Influencer Marketing Launches New Skincare Product

About L’Oréal

For more than 110 years, L’Oréal has devoted its energy to beauty, serving women and men worldwide, meeting the infinite diversity of their beauty desires, and doing so ethically and responsibly.

Client Location

Paris, France

Campaign platform

Instagram, YouTube

Campaign snapshot





Instagram Impressions

The big question

How Does a Beauty Brand Live its Ethical Beauty Ideals in Influencer Marketing?

The background

Making a Splash with Content Creators

L’Oréal wanted to make a splash with its new Biotherm Aquasource Gel. The venerable beauty brand knew that engaging the right content creators was key to making its accessible beauty message resonate with audiences.

L’Oréal tapped BENlabs and its community of over 13 million vetted content creators to help. BENlabs AI matched L’Oréal with aligned content creators and influencers, perfectly suited to introduce Biotherm Aquasource Gel to a variety of engaged target audiences across multiple social channels.

Biotherm product being used on the on influencer's face
The AI

Beauty and Brains

BENlabs AI helps to make every campaign a success and it learns even more with every single engagement. Here’s how BENlabs AI helped L’Oréal achieve success with content creators.

Smart Creator Matching

BENlabs AI mines a proprietary and ever-growing database of more than 13 million qualified, verified content creator influencers from nano to mega. We surface and stack rank creators who don’t just fit a profile, they align with campaign goals and brand values. Then we make it easy to engage suitable creators at scale.

Predictive Analytics

With deep learning systems refined on thousands of successful campaigns, BENlabs AI offers actionable predictive insights all throughout a campaign. With custom algorithms for brand, goal, and strategy, campaigns and predictive insights get progressively smarter, scaling simply and successfully with predictive accuracy not possible anywhere else.

Competitive Audience Intelligence

BENlabs AI goes deep on competitors, presenting clear, actionable insights into who they’re reaching and how their messages resonate with the target audience. With this picture, brands unlock clear strategies to stand out, convert audiences, and win mind and market share.

The Creative

In the Eye of the Beholder

BENlabs AI tools uncovered the best mid-size and mega beauty and fashion influencers to share Biotherm Aquasource Gel with their audiences. Creators shared the product’s benefits, along with how and why viewers should try it for themselves.

Content creators showed how Biotherm Aquasource Gel fit into their own daily skincare and personal care routines, and shared the product in spotlight content. In addition, three top beauty gurus each received a Folli Follie Biotherm bracelet to give away, further incenting followers to interact with brand content on Instagram.

Play Video about Lindsey Hughes night routine video

See social influencer, Lindsey Hughes, use L’Oréal Biotherm Aquasource Gel in her nightly routine.

The Result

More Than Skin Deep

With over 4.5 million views and more than 200,000 likes, and by reaching over 4 million followers on Instagram, content creators ensured that their followers would be thinking about Aquasource Biotherm Gel next time they went shopping in the skincare aisle.

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