Orbit Gum Chews Up the Competition

About Orbit Gum

Orbit is a brand of sugarless chewing gum and is a part of the Wrigley Co. family of products. It launched in the US in 2001.

Location

Chicago, Illinois

results snapshot
94%

of exposed viewers 18-34 spent more on their purchase

65%

of the audience was more likely to buy Orbit gum

3x

spending from purchasers who saw 3 integrations

The Challenge

Orbit tasked BENlabs with broadening Orbit’s reach to build brand preference amongst Gen Z audiences. Through a strategic Product Placement campaign, BENlabs drove impact for Orbit chewing gum across their target consumer resulting in increased brand awareness and sales.

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