About Orbit Gum
Orbit is a brand of sugarless chewing gum and is a part of the Wrigley Co. family of products. It launched in the US in 2001.
Location
Chicago, Illinois
results snapshot
94%
of exposed viewers 18-34 spent more on their purchase
65%
of the audience was more likely to buy Orbit gum
3x
spending from purchasers who saw 3 integrations
The Challenge
Orbit tasked BENlabs with broadening Orbit’s reach to build brand preference amongst Gen Z audiences. Through a strategic Product Placement campaign, BENlabs drove impact for Orbit chewing gum across their target consumer resulting in increased brand awareness and sales.