You’re here because you’re a health and fitness brand looking to make a real connection with audiences so they don’t skip or ignore what you have to say. You’re thinking about influencer marketing for health and fitness. Maybe you’re considering product placement in music, movies, or streaming TV. You’re looking for the right health and fitness brand integration agency to help you thrive.
There is no such thing as a captive audience anymore. You don’t need stats or data* to know that audience attention is split; that audiences have more choices of what to watch and where to watch it than ever before. Audiences don’t watch what’s on, they watch what they want, when, where, and how they want. *that doesn’t mean we’re not going to give you stats and data.
Disruptive ads aren’t welcome. When health and fitness audiences watch TV, they watch on demand so they don’t have to sit (or run or cycle or row) through ads. When watching their favorite health and fitness content creators online, nine in 10 people (90%) skip ads the second they get the chance. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.
Industry blogs, news sites, and fitness magazines are far from the only source of health and fitness information. Health and fitness content breaks into niches and sub-niches, and people follow the creators and watch the content that matters to them, as individuals. Meanwhile, music, movies, streaming TV, and other content all serves to split your audience’s attention.
Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but health and fitness brands need to know exactly how these content engagements drive brand activations back to their business and how they move the needle on growth KPIs. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.
We offer a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models will help you find receptive audiences, level-up your content to drive audience action with predictable, measurable results against your KPIs.
When you work with BENlabs, you set up your health and fitness brand for success with brand affinity, increased recall, and sales… but we’re getting ahead of ourselves.
On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch 5.7 hours of video a day on average, but they’re not watching in any one place. They’re accessing billions of hours of video content spread across thousands of streaming services and social platforms. 93% of us listen to music regularly, and the 27-42 year-olds (millennials) listen 75.1% more than older generations.
There are exciting statistics for any health and fitness brand that has learned to adapt, developing deep audience intelligence to meet prospects where they live online. On the flip side, it’s damning data for any brand in any vertical that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads.
For health and fitness brands, it comes down to a need to get noticed. It’s about more than showing up; your health and fitness product or brand needs to stand out. To make a real connection with audiences.
Knowing where to reach health and fitness audiences is important, knowing how to reach them is at least as important.
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Looking at a group of 10 people, nine of them skip ads — including health and fitness ads. Let’s be honest here; the one remaining person probably got up to grab a snack (maybe that’s why they need to meet your health and fitness brand. Just saying.) Four of the 10 (42%) are taking a more proactive approach and blocking ads entirely so they never even see them.
The answer isn’t unskippable ads. The answer is to make ads unskippable.
L’Oréal Authentic Product Placement
Unskippable ads make brand messages an important part of the content. We’re not talking about health and fitness influencers saying “This video has been brought to you by…” Rather, it’s aligned content creators across all of entertainment — influencer marketing, product placement in TV and movies, music and artist activations — that use your health and fitness brand as inspiration to create authentic content that connects with audiences.
Creators build relationships with their audience through their content. Being unskippable is all about building your relationship with your target audience through great content.
Think beyond simply makeup and beauty content (health and fitness-related movies, TV shows, music, or health and fitness influencers). People are dynamic and have multiple interests. BENlabs AI is the key that unlocks that important audience insights.
When a your brand is integrated authentically into content your target audience loves, you’ll become part of the content and audiences wouldn’t want to skip your ad, even if they could.
Cheerios on Grace and Frankie, Netflix
As individuals, personal privacy is important. As marketers, personal privacy is a huge challenge and fundamentally changes the way we market. Today, if our group of 10 people are also iPhone users, eight of them (well eight and half, 85%) have turned on privacy features that make them impossible to know individually.
It’s not just iPhone users. With personal privacy taking precedence and with third-party cookies going away, 10 out of 10 people become unknowable on an individual level.
Add to this the fractured attention we’ve talked about; not just different content creators on different social platforms vying for attention but every show and movie on every streaming service, every movie in theaters or on demand, every new music video, every emerging music artist rising to fame on social media or elsewhere.
Knowing your audiences is key to successful health and fitness brand integrations. BENlabs AI, specifically audience cluster analysis, is the key that unlocks deep audience intelligence while honoring individual privacy.
Content creators build communities around nutrition, wellness, and fitness. They also work in niches like home decor, cooking, sports and so many more. The key is to figure out where these audiences intersect. To build a complete picture of your brand’s audience, and then meet them where they are most engaged.
BENlabs AI does just that (and many other things health and fitness marketers will love too). Advanced audience cluster analysis is the key to powerful health and fitness brand integration at scale and across media.
The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data.
BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for health and fitness brands looking to make an impact in health and fitness influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment — movies, TV, music and music videos, in creator content on social media — health and fitness brands unlock incredible integration opportunities.
Build a clear picture of what content your target engages, unlocking new audiences and new opportunities
Discover the qualified voices that have the most influence with your most receptive audience segments
Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs
See everything your competitors are doing, what’s working and what’s not, to steal away awareness and market share
Omnilux tapped BENlabs to build out a brand ambassador program to shortcut skepticism by going straight from introduction to social proof.
The BENlabs team put AI to work and helped Omnilux max out in the obvious verticals including beauty, health, mom lifestyle and general female lifestyle. BENlabs AI also identified some less obvious but, algorithmically-speaking, super-receptive verticals to deliver smart scale and maximum impact including interior design, fashion, crafting, and DIY.
Over 15.9M impressions and 155K clicks, Omnilux realized a 2.28x return on ad spend (ROAS), a peak 408% decrease in the cost to acquire a customer (CAC) and a 215% decrease in blended CAC over the campaign period.
So what’s a brand to do? Get placed in movies, music, and TV content? Kick off an influencer marketing effort? Hire a health and fitness brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.
That’s what we do here at BENlabs. We’ve developed amazing AI tools that no other brand integration agency can match.
BENlabs helps brands take their influencer marketing efforts to the next level through the power of AI.
Our AI-driven brand and creator marketing tools build a complete picture of your current audience and can unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI identifies an individual’s online “neighborhood” and enables you to reach the right audience with the right message with no tracking cookies required.
Working with smaller, niche content creators in highly targeted verticals has proven to be one way health and fitness brands can reach audiences at an incredible scale, but every creator campaign is different and we promise to customize our recommendations to meet your marketing goals.
BlendJet worked with BENlabs to build on the success of its early influencer strategy and to expand into new audiences, the startup increased its influencer marketing budget by 500% to launch the BlendJet 2, confident in the return on that investment.
Results: In the first two weeks, the campaign drove over 8,000 sales, and 28,000 purchases over the campaign period—generating $1.7 million in revenue.
Spotify partnered with BENlabs to integrate into content and connect with audiences in a way that would be impossible with traditional advertising.
The result? 73% lift in unaided brand recall, 16% lift in brand momentum, 12% lift in target audience agreeing that Spotify is “worth paying for”.
BENlabs deep relationships across all entertainment unlocks opportunities for health and fitness brands in movies, TV, and music videos. Weave your fitness app into an episode storyline of a new streaming show, or get your treadmill scripted into an iconic movie scene that shines a positive light on your products. We’ll analyze your brand and recommend placements that make sense and are guaranteed to be brand-safe.
From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments.
In addition to placing health, fitness, and wellness products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists that can weave your brand into pop culture—like how we matched Meghan Trainer with SmartSweets, a snack option made with more “natural” ingredients you can actually pronounce, to drive cultural relevance and sales.
From brand integration in music videos to unskippable influencer-style brand activations with the hottest artists to music licensing and even custom brand-driven new music opportunities, BENlabs is where it happens.
BENlabs connected Lil Nas X and the Durex brand for music video placement, but it was the natural alignment and authenticity that ensured the social influence moment would really sing.
Results: Key placement moment, 28M+ views in the first five days, 6M+ organic social impressions, 275K engagements, and 74% of key viewers said they’d be thinking about Durex the next time they shopped for a condom.
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