You’re here because you’re a health and fitness brand looking to make a real connection with audiences so they don’t skip or ignore what you have to say. You’re thinking about influencer marketing for health and fitness. Maybe you’re considering product placement in music, movies, or streaming TV. You’re looking for the right health and fitness brand integration agency to help you thrive.
That’s BENlabs. We help clients like Durex, Omnilux, BlendJet, and many more achieve incredible results across influencer marketing, product placement in movies and TV, music partnerships, and more.
There is no such thing as a captive audience anymore. You don’t need stats or data* to know that audience attention is split; that audiences have more choices of what to watch and where to watch it than ever before. Audiences don’t watch what’s on, they watch what they want, when, where, and how they want. *that doesn’t mean we’re not going to give you stats and data.
Disruptive ads aren’t welcome. When health and fitness audiences watch TV, they watch on demand so they don’t have to sit (or run or cycle or row) through ads. When watching their favorite health and fitness content creators online, nine in 10 people (90%) skip ads the second they get the chance. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.
Industry blogs, news sites, and fitness magazines are far from the only source of health and fitness information. Health and fitness content breaks into niches and sub-niches, and people follow the creators and watch the content that matters to them, as individuals. Meanwhile, music, movies, streaming TV, and other content all serves to split your audience’s attention. The average household has 5.2 streaming services.
Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but health and fitness brands need to know exactly how these content engagements drive brand activations back to their business and how they move the needle on growth KPIs. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.
We offer a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained by over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models will help you find receptive audiences, level-up your content to drive audience action with predictable, measurable results against your KPIs.
When you work with BENlabs, you set up your health and fitness brand for success with brand affinity, increased recall, and sales… but we’re getting ahead of ourselves.
On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch 5.7 hours of video a day on average, but they’re not watching in any one place. They’re accessing billions of hours of video content spread across thousands of streaming services and social platforms. 93% of us listen to music regularly, and the 27-42 year-olds (millennials) listen 75.1% more than older generations.
There are exciting statistics for any health and fitness brand that has learned to adapt, developing deep audience intelligence to meet prospects where they live online. On the flip side, it’s damning data for any brand in any vertical that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads.
For health and fitness brands, it comes down to a need to get noticed. It’s about more than showing up; your health and fitness product or brand needs to stand out. To make a real connection with audiences.
Knowing where to reach health and fitness audiences is important, knowing how to reach them is at least as important.
The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data.
BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for health and fitness brands looking to make an impact in health and fitness influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment — movies, TV, music and music videos, in creator content on social media — health and fitness brands unlock incredible integration opportunities.
Build a clear picture of what content your target engages, unlocking new audiences and new opportunities
Discover the qualified voices that have the most influence with your most receptive audience segments
Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs
See everything your competitors are doing, what’s working and what’s not, to steal away brand awareness and market share
Omnilux tapped BENlabs to build out a brand ambassador program to shortcut skepticism by going straight from introduction to social proof.
The BENlabs team put AI to work and helped Omnilux max out in the obvious verticals including beauty, health, mom lifestyle and general female lifestyle. BENlabs AI also identified some less obvious but, algorithmically-speaking, super-receptive verticals to deliver smart scale and maximum impact including interior design, fashion, crafting, and DIY.
Over 15.9M impressions and 155K clicks, Omnilux realized a 2.28x return on ad spend (ROAS), a peak 408% decrease in the cost to acquire a customer (CAC) and a 215% decrease in blended CAC over the campaign period.
So what’s a brand to do? Get placed in movies, music, and TV content? Kick off an influencer marketing effort? Hire a health and fitness brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.
That’s what we do here at BENlabs. We’ve developed amazing AI tools that no other brand integration agency can match.
BENlabs helps brands take their influencer marketing efforts to the next level through the power of AI.
Our AI-driven brand and creator marketing tools build a complete picture of your current audience and can unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI identifies an individual’s online “neighborhood” and enables you to reach the right audience with the right message with no tracking cookies required.
Working with smaller, niche content creators in highly targeted verticals has proven to be one way health and fitness brands can reach audiences at an incredible scale, but every creator campaign is different and we promise to customize our recommendations to meet your marketing goals.
BlendJet worked with BENlabs to build on the success of its early influencer strategy and to expand into new audiences, the startup increased its influencer marketing budget by 500% to launch the BlendJet 2, confident in the return on that investment.
Results: In the first two weeks, the campaign drove over 8,000 sales, and 28,000 purchases over the campaign period—generating $1.7 million in revenue.
Orangetheory Fitness featured in ‘Instinct’. With nearly 8.2M global impressions, its storefront makes a memorable cameo as Bonajan Novakovic exits the gym.
BENlabs deep relationships across all entertainment unlocks opportunities for health and fitness brands in movies, TV, and music videos. Weave your fitness app into an episode storyline of a new streaming show, or get your treadmill scripted into an iconic movie scene that shines a positive light on your products. We’ll analyze your brand and recommend placements that make sense and are guaranteed to be brand-safe.
From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments.
In addition to placing health, fitness, and wellness products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists that can weave your brand into pop culture—like how we matched Meghan Trainer with SmartSweets, a snack option made with more “natural” ingredients you can actually pronounce, to drive cultural relevance and sales.
From brand integration in music videos to unskippable influencer-style brand activations with the hottest artists to music licensing and even custom brand-driven new music opportunities, BENlabs is where it happens.
BENlabs connected Lil Nas X and the Durex brand for music video placement, but it was the natural alignment and authenticity that ensured the social influence moment would really sing.
Results: Key placement moment, 28M+ views in the first five days, 6M+ organic social impressions, 275K engagements, and 74% of key viewers said they’d be thinking about Durex the next time they shopped for a condom.
Youtube creators spend an incredible amount of time planning, scripting, and editing their videos. TubeBuddy provides tools for creators that increase visibility and performance.
Join millions of creators increasing video views and channel subscribers with TubeBuddy. You’ll access game-changing tools to help you analyze search volume and find other ways to say the same thing while clenching more views. There are also time-saving templates and personalized suggestions to extra-optimize every upload.
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