REACH TECH AUDIENCES AT SCALE WITH BENLABS AI
You’re here because you’re a tech brand looking to make a real connection with audiences so they don’t skip or ignore what you have to say. You’re thinking about technology influencer marketing, and tech product placement. Maybe you’re looking for an AI-driven brand integration agency to promote your app or platform.
That’s BENlabs. We’ve helped clients like TikTok, Canva, Turo, and Spotify (to name but a few) achieve incredible results across influencer marketing, product placement in movies and TV, music partnerships and more with our AI tools and industry relationships.
CHALLENGES FACING TECH MARKETERS
There is no such thing as a captive audience anymore. You don’t need a sea of data to know that audience attention is split; that audiences have more choices of what to watch and where to watch it than ever before. Audiences don’t watch what’s on, they watch what they want, when, where, and how they want.
Ad Avoidance
Tech audiences aren’t looking in magazines or sitting through TV ads. Instead, they’re discovering new tech brands, services, and trends through tech influencers and following content creators’ advice before they buy. They’re skipping ads the second they get the option and are being exposed to products, including tech products, through their favorite music, movie, TV, and social content. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.
Decentralized Content
Movies, music, TV, and social media split audiences. The average household has 5.2 streaming services. There isn’t any one source that all people go to for tech advice or content. Tech brands need to show up meaningfully, in multiple places, to really make an impact with their audiences.
Data Intelligence and Reporting
Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but tech brands need to know exactly how these content engagements drive brand activations back to their business and they need a guarantee that their efforts will move the needle on growth KPIs. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.
BENLABS HELPS TECH BRANDS STAND OUT
At BENlabs, we offer a full suite of AI-driven marketing services to help tech brands and consumer apps grow—ranging from creator and influencer integrations to traditional product placement. When you take advantage of our self-serve AI SAAS tools, trained in over nearly 30,000 campaigns, our proprietary AI models will help your tech brand find receptive audiences, level-up your content, and drive action with predictable, measurable results against your KPIs. In other words, we’ll help you drive results.
Work with us and better position your tech for success through heightened brand affinity, increased recall, and sales… but we’re getting ahead of ourselves.
TECH AND APP BRANDS ARE FIGHTING FOR ATTENTION
On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch an average of 5.7 hours of video a day, but they’re not just watching one one specific platform. They’re accessing billions of hours of video content spread across thousands of streaming services and social. Additionally, 93% of us listen to music regularly, with the 27-42 year olds segment listening 75.1% more than older groups.
These are exciting stats for any tech brand marketer who sees the seismic shift and is developing the deep audience intelligence required to meet prospects where they live online. On the flip side, it’s damning data for any brand that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads.
For brands, it comes down to a need to get noticed. It’s about more than showing up; your tech product or brand needs to stand out. To make a real connection with audiences.
Knowing where to reach tech audiences is important, knowing how to reach them is at least as important. That’s where BENlabs can shine for you. Keep reading to learn how.
Are People Skipping Your TECH Ads?
Looking at a group of 10 people, nine of them skip ads — including tech ads. Let’s be honest here; the one remaining person probably got up to grab a snack. Four of the 10 take a more proactive approach and block ads entirely.
The answer is to make ads unskippable.
The answer isn’t unskippable ads. The answer is to make ads unskippable.
Microsoft Surface Tablet on Mask Off TV show
What Does it Mean to be Unskippable?
Unskippable ads make tech brand messages an important part of the content. We’re not talking about influencers saying “This video has been brought to you by…” Rather, it’s aligned content creators across all of entertainment — influencer marketing, product placement in TV and movies, music and artist activations — that use your tech brand as inspiration to create authentic content that connects with audiences.
How to Make Your Tech Brand Unskippable
Tech creators builds relationships with their audience through making great content. Making your brand unskippable is about building your own relationships with your target audience (and new audiences) through that content.
Think beyond simply tech content (tech-related TV shows, tech influencers, tech-themed movies, and music) to reach new audiences. After all, people have more than one interest, and everyone uses technology so, making the right connections means looking at audiences beyond a single dimension.
BENlabs AI is the key that unlocks that important audience insights through analyzing the structured and unstructured data that ultimately grants you access the the right people in the right places in content that matters to them.
When your tech is integrated authentically into the content your target audience loves, your brand becomes a part of the content and audiences wouldn’t want to skip your ad, even if they could.
ADT on Grace and Frankie, Netflix
CHALLENGES IN TECH AUDIENCE INTELLIGENCE
As individuals, personal privacy is important. As marketers, personal privacy is a huge challenge and fundamentally changes the way we market. Today, if our group of 10 people are also iPhone users, eight of them (well eight and half, 85%) have turned on privacy features that make them impossible to know individually.
It’s not just iPhone users. With personal privacy taking precedence and with third-party cookies going away, 10 out of 10 people become unknowable on an individual level.
Add to this the fractured attention we’ve talked about; not just different content creators on different social platforms vying for attention but every show and movie on every streaming service, every movie in theaters or on demand, every new music video, every emerging music artist rising to fame on social media or elsewhere.
Knowing your audiences is key to successful tech brand integrations. BENlabs AI, specifically audience cluster analysis, is the key that unlocks deep audience intelligence while honoring individual privacy.
HOW TO GAIN TECH AUDIENCE INSIGHTS
The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data.
BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for tech brands looking to make an impact in tech influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment — movies, TV, music and music videos, in creator content on social media — tech brands unlock incredible integration opportunities.
Cluster Analysis
Build a clear picture of what content your target engages, unlocking new audiences and new opportunities
Creator Matching
Discover the qualified voices that have the most influence with your most receptive audience segments
Predictive Analytics
Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs
Competitor Intelligence
See everything your competitors are doing, what’s working and what’s not, to steal away awareness and market share
PHILO SHINES IN THE SPOTLIGHT
Streaming TV service Philo had some success with self-directed influencer marketing. Looking to scale up its efforts, it turned to BENlabs. Bringing in more of its cost-conscious, college-aged target audience seemed a logical choice… but it was BENlabs AI surfacing less expected but more receptive targets that turned influencer marketing from a reasonably successful channel to a predictable 10X conversion machine.
With BENlabs AI surfacing new audience clusters — moms, LGBTQ+ audiences, home decor enthusiasts — and working with content creators to share messages around content as opposed to cost, Philo saw an increase in every stat that matters, including a 172% increase in CTR.
BRAND CONTENT INTEGRATION IS THE ANSWER FOR TECH BRANDS
So what’s a brand to do? Get placed in movies, music, and TV content? Kick off an influencer marketing effort? Hire a tech brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.
That’s what we do here at BENlabs. We’ve developed amazing AI tools that no other brand integration agency can match.
TECH INFLUENCER MARKETING
If you’ve already started with influencer marketing, BENlabs can help your take efforts to the next level. If you’re just getting started, we have the tools and industry experts who understand how to match the right tech creators with your brand to drive results from awareness to sales and app downloads.
Our AI tools build a complete picture of your current audience but more than that, they unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI is the key that unlocks an individual’s online “neighborhood,” with no individual tracking required.
Even working with smaller, niche tech content creators in highly targeted verticals, tech brands can reach audiences at an incredible scale. Join the likes of tech and app companies Spotify, Overwolf, Zillow, and Turo (to name a few), and discover how BENlabs can bring a new spark to your influencer program.
Overwolf improves popular games with in-game app overlays and mods including streaming gameplay with chat and events, in-game guides, esports tournaments, stats, analytics, replays, highlights and much more. BENlabs and Overwolf teamed up to build a scalable creator program that reached the audiences of over 100 streamers a month.
Results: 5,000 streamed hours of content, 2,932 individual pieces of content created, 99,202,727 views, 517,975 clicks, 152,393 installs
Canva, an online design and visual communication SAAS, makes powerful design easy for anyone. To reach new audiences, BENlabs helped Canva shine in authentic story-driven moments in streaming shows including Tom Swift, All American, and Riverdale to illustrate real applications of Canva as a design solution.
Across all placements, Canva saw a 12% lift in brand momentum, a 49% increase in unaided brand recall, and a 6% lift in brand rating.
TECH PRODUCT PLACEMENT
BENlabs deep relationships across all entertainment unlocks opportunities for money and finance brands in movies, TV, and music videos. From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments.
TECH MUSIC ACTIVATIONS
In addition to placing products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists.
Imagine your brand in music videos, unskippable influencer-style brand activations, artist social content, and on stage at the can’t-miss shows. We can even help you with music licensing, promotions, and custom brand-driven new music opportunities.
Spotify partnered with BENlabs to integrate into content and connect with audiences in a way that would be impossible with traditional advertising.
The result? Amazing, unskippable entertainment moments that lifted unaided brand recall 73%, brand momentum by 16% and a 12% lift in the target audience agreeing that Spotify is worth paying for.
LET’S TAKE YOUR TECH BRAND TO THE NEXT LEVEL
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