Case Study: Canva

Canva Creates Awareness Among New Audiences with Authentic Placements

About Canva

Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere

Client Location

Sydney, Australia

Campaign snapshot

lift in Brand momentum


lift in Brand rating


increase in unaided recall among viewers


Canva turned to BENlabs to broaden reach to new audiences unfamiliar with product capabilities. A robust product placement campaign drove impact among target consumers with increased brand awareness and adoption.

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