THE CHALLENGE
BODYARMOR approached BENlabs with the goal of elevating awareness, consideration, and purchase intent for their newly launched BODYARMOR ZERO product line. The brand aimed to expand their reach to new audiences while also reinvigorating excitement among existing customers through authentic, relatable content that would resonate beyond traditional “Sports and Athletic” verticals.
The challenge was to not only generate buzz, but ensure engagement translated to tangible results at the register.
THE APPROACH
BENlabs leveraged its AI-driven audience mapping tools to identify untapped audience segments that aligned with BODYARMOR’s goals. With a focus on “Active and Trendy” lifestyle creators that would reach beyond BODYARMOR’s usual sports-focused demographic, BENlabs launched a highly successful influencer campaign, activating over 100 creators and generating 22 million views and 47 million impressions across organic content.
By harnessing the authentic voices of lifestyle and wellness creators, BENlabs successfully increased brand engagement, drove sales lift, and enhanced customer loyalty. The campaign exceeded expectations, delivering significant lift across all points of the purchase funnel.
The Results
Return on Ad Spend
Lift in Purchase Intent
Increase in Brand Spend Per Household
