Toys and Family Brand Integrations

Reach Family Fun & Toy Audiences at Scale with BENlabs AI

You’re here because your family focused brand needs to make a real connection with audiences so they don’t skip or ignore what you have to say. You’re thinking about family influencers and product placement for toys, games, and family entertainment. Maybe you’re looking for the right brand integration agency for your brand.

That’s BENlabs. We help clients like Gel Blaster, and Forever 21 achieve incredible results across influencer marketing, product placement in movies and TV, music partnerships, and more..

Challenges Facing Toy Industry Marketing

There is no such thing as a captive audience anymore. You don’t need stats or data* to know that audience attention is split; that audiences have more choices of what to watch and where to watch it than ever before. Audiences don’t watch what’s on, they watch what they want, when, where, and how they want. *That doesn’t mean we’re not going to give you stats and data.

Image showing person's fingers clicking a button to skip ads

Ad Avoidance

Family & toys audiences aren’t looking in magazines or sitting through TV ads. Instead, they’re discovering new brands and trends through food influencers, and following the advice of content creators. They’re being exposed to family and toy brands through their favorite music, movie, TV, and social content. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.

Image of a webbed data plexus with bubbles of social apps like Youtube, Pinterest, TikTok, Disney, Twitch, and Instagram

Decentralized Content

Movies, music, TV, and social media split audiences. The average household has 5.2 streaming services. There isn’t any one source that all people go to for family advice or content. Family fun & toy brands need to show up meaningfully, in multiple places, to really make an impact with their audiences.

Image of data and graphs floating above keyboard

Data Intelligence and Reporting

Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but restaurant brands need to know exactly how these content engagements drive brand activations back to their business and they need a guarantee that their efforts will move the needle on the growth KPIs that matter. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.

BENLabs Helps Family Fun & Toy Brands Stand Out

We offer a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models help tech brands find receptive audiences, level-up content, and drive audience action with predictable, measurable results against KPIs.

When you work with BENlabs, you set up your brand for success with brand affinity, increased recall, and sales… but we’re getting ahead of ourselves.

Brands Are Fighting for Attention

On average, people spend 6.7 years of their life on social media. By contrast, they spend under two years socializing IRL. People watch 5.7 hours of video a day on average, but they’re not watching in any one place. They’re accessing billions of hours of video content spread across thousands of streaming services and social platforms. 93% of us listen to music regularly, and the 27 – 42 year-olds (millennials) listen 75.1% more than older generations.

These are exciting statistics for any family targeted or toy brand that has learned to adapt, developing the deep audience intelligence required to meet prospects where they live online. On the flip side, it’s damning data for any brand that sees the diminishing returns on their marketing efforts and doesn’t find the right partner to help them go where the data leads.  

For brands, it comes down to a need to get noticed. It’s about more than showing up; your games, toy, and products need to stand out and make a real connection with audiences. Knowing where to reach audiences is important, knowing how to reach them is at least as important.

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ARE PEOPLE SKIPPING YOUR ADS?

Yes. Yes, they are. Sorry.

Looking at a group of 10 people, nine of them skip ads — including toy brand ads. The average attention span of internet users is approximately eight seconds, and parents often have multiple tasks occupying their time, making it challenging for them to watch ads. Four of the 10 take a more proactive approach and block ads entirely. 

The answer isn’t unskippable ads. Unskippable ads serve no one. The answer is to make ads unskippable.

Spin Master’s Moonlite on HeyKayli’s Instagram.

What Does it Mean to be Unskippable?

Unskippable ads make toy brand messages an important part of the content. We’re not talking about an influencer saying “This video has been brought to you by…” Rather, it’s aligned content creators across all of entertainment — influencer marketing, product placement in TV and movies, music and artist activations — that use your toy brand as inspiration to create authentic content that connects with audiences.

How to Make Your Brand Unskippable

Creators build a relationship with their audience through their content. Being unskippable is all about building your relationship with your target audience through that content.

It’s important to think beyond explicitly toy-related content. Everyone has more than one interest. Looking at an audience beyond a single dimension is key. 

BENlabs AI is the key that unlocks that important audience insight.

When a toy brand is integrated authentically into the content their target audience loves, that brand becomes a part of the content and audiences wouldn’t want to skip your ad. Even if they could.

Chatbooks, a top photo book provider, sought to boost app installs and in-app purchases during the bustling holiday season through their year-end creator campaign. With a mix of expertise, intuition, and AI-driven insights, BENlabs crafted a holistic strategy. 

This effort resulted in 20,000+ conversions
and $3 million in sales. The collaboration amplified app activity and purchases but also established Chatbooks as a preferred brand in
a competitive landscape.

Challenges in Family Fun & Toy Audience Intelligence

As individuals, personal privacy is important. As marketers, personal privacy is a huge challenge and fundamentally changes the way we market. Today, if our group of 10 people are also iPhone users, eight of them (well eight and half, 85%) have turned on privacy features that make them impossible to know individually. 

Adding to the target audience, dads are being left out of the targeting niche. The evolving gender roles are causing a significant rise in stay-at-home fathers. Many men are actively opting to become primary caregivers, while mothers are increasingly embracing the role of breadwinners. However, current marketing efforts are neglecting to include and engage this diverse demographic.

Notably, a staggering 73% of moms feel that advertisers lack an understanding of their needs and concerns. This insight reveals a significant gap between these marketing efforts and their target audience, leading to missed opportunities and a considerable gap in potential return on investment.

Knowing your audiences and the content that moves them is key to successful food product brand integrations. BENlabs AI, specifically audience cluster analysis, is the key that unlocks deep audience intelligence while honoring individual privacy.

Audience Insight for Family Fun & Toy Brands

The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data.

BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for toy brands looking to make an impact in family fun & toy influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment —  movies, TV, music and music videos, in creator content on social media — restaurant brands unlock incredible integration opportunities.

Cluster Analysis

Build a clear picture of what content your target engages, unlocking new audiences and new opportunities

Creator Matching

Discover the qualified voices that have the most influence with your most receptive audience segments

Predictive Analytics

Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs

Competitor Intelligence

See everything your competitors are doing, what’s working and what’s not, to steal away awareness and market share

Case Study: GEL BLASTER

Gel Blaster Shines in the Spotlight

Gel Blaster, a toy brand known for its exciting water-based bead blasters, aimed to create enjoyable outdoor activities that fostered fun and active experiences for people. Despite facing tough competition from industry experts with more resources and experience, Gel Blaster partnered with BENlabs for an AI-driven content influencer campaign, bring their “go play” motto to life.

Leveraging AI, BENlabs gained a deeper understanding of Gel Blaster’s target audience and effectively reached them, implementing a conquesting strategy to drive sales against competitors. The campaign’s content garnered 342M impressions across YouTube, TikTok, and Instagram. Gel Blaster SKUs accounted for nearly half (49.98%) of all units sold at Walmart, while on Amazon, their sales increased from a 2.3% market share in August 2022 to 26.37% in December, a more than 10X increase, propelling Gel Blaster to the number one position in market share.

Brand Content Integration is the Answer for Family Fun & Toy Brands

Brand Content Integration is the Answer
for Family Fun & Toy Brands

Brand Content Integration is the Answer for Family Fun & Toy Brands

So what’s a toy brand to do? Get placed in movies, music, and TV content? Kick off an influencer marketing effort? Hire a dining marketing brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.

That’s what we do here at BENlabs. We’ve developed amazing AI tools that no other brand integration agency can match. We help Toy and other brands find and connect with audiences using AI, gain deep insight and clarity into ideal (sometimes unexpected) target audiences and then connect with these audiences in unskippable moments.

Influencer Marketing

Family Fun & Toys Influencer Marketing

BENlabs helps marketers take their influencer marketing efforts to the next level. 

Our AI tools build a complete picture of your current audience but more than that, they unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI is the key that unlocks an individual’s online “neighborhood,” with no individual tracking required.

Even working with smaller, niche toy content creators in highly targeted verticals, family fun & toy brands can reach audiences at an incredible scale.

Launching two new games, Incohearent Family and Grounded For Life, What Do You Meme faced a challenge engaging young kids without direct ads. BENlabs AI identified pop culture trends, leading to a successful creator campaign.

Results: GFL gained 2M+ views, 358K engagement boost, and 6K link clicks; IF gained 1.7M+ views, 114K engagement boost, and 13.3K link clicks.

Go RVing joined forces with BENlabs to elevate sales and awareness during the summer road trip season. Collaborating with the Ellen Show, BENlabs created a road trip series starring Macey Hensley. This included TV mentions and a digital series spanning July to September. Result: 15M+ views, 440M+ social media impressions.

Product Placement

Family Fun & Toys Product Placement

BENlabs deep relationships across all entertainment unlocks opportunities for family fun & toy brands in movies, TV, and music videos. From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments.

Music integrations

Family Fun & Toys Music Activations

In addition to placing products in music videos, a relationship with BENlabs means unprecedented access to established and emerging music artists. From brand integration in music videos to unskippable influencer-style brand activations with the hottest artists to music licensing and even custom brand-driven new music opportunities, BENlabs is where it happens.

Spotify collaborated with BENlabs for unique content integration, unlocking unskippable entertainment that raised recall by 73%, brand momentum by 16%, and target audience willingness to pay by 12%.

BENlabs is here to help

Let’s Take Your Family Fun & Toys Brand to the Next Level

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