ROYALTYFAMILY IN THEIR OWN WORDS:
“We try to make our videos as uplifting and as fun as possible and hope that when people watch them we can brighten their day.”
ROYALTY FAMILY’S RISE:
Royalty Family matriarch Andrea Espada moved to America to become a news anchor—despite speaking very little English. When that career path didn’t pan out as planned, she mapped out an entirely different one. She turned to social media and cultivated a following, sharing the details of her life on her solo Instagram account, @andreaespadatv, and the family account @royaltyfamily. Today, her LA based family has a devoted social media following. On YouTube alone, Royalty Family has over 16 million subscribers.
GET TO KNOW THE CREATOR:
For the Royalty Family, social media is a family business. While the primary channel still features their everyday life—antics, adventures, and challenges—dad and son Ali and Ferran now have their very own gaming channel on YouTube, RoyaltyGaming1. Andrea, meanwhile, takes to Instagram and TikTok to produce lifestyle-focused content about fashion, makeup, fitness, and her own experience with motherhood.
Their energy and enthusiasm for creating content is contagious in the best way possible, and fans simply can’t get enough. In our favorite recent video, mom and dad transformed Ferran’s bedroom into a candy store—now those are some very cool parents!
Though they love to laugh, when it comes to influencer marketing, the family is serious, selective and strategic.
“We like to partner with brands that we would actually use in our everyday life,” the family says. “If we say yes to a brand it is because we genuinely want to work with them and we want to make sure the campaign is a success. We know what our audience is going to love.” When the family worked with BEN on a campaign for Nordic Track, it was a natural fit—the company makes home exercise and fitness equipment that Andrea uses every day.
Campaigns with a philanthropic component also catch the family’s eye. One example is a recent partnership financial literacy-focused campaign with Chime, where creators were able to raise funds for charitable causes in addition to creating content. “We have really liked working with Chime because we have been able to give back to the community in those videos,” Andrea says.
In working with brands, the family asks for just one thing: trust.
“We are always happy to make sure the brand knows what the video is that they are going to be a part of,” Andrea says. “But they need to trust us that we are including them in something we know is going to work.”
The Royalty family’s followers include individuals across all demographics. The family particularly enjoys meeting fans in foreign countries while traveling internationally. “The most rewarding thing is hearing from [our] audience that we made a difference to them, that we’ve inspired them and [seeing] that we’ve put a smile on their face and kept them entertained,” Andrea says. “That keeps us going every day.”
The family has an adorable dog named Gucci who loves to #sleepallday!
CURRENT BEN COLLABORATIONS:
Chime, Nordic Track