What does it take to be among the greatest marketers in the world? All of the marketers on our list have a few things in common: they’re pioneers and calculated risk takers. They saw opportunity and went for it. As a result, they changed the marketing game.
There’s a through-line in the stories of all the greatest marketers in the world; they adapted to the changing consumer reality and adopted the technology of the day, from mass print media, to radio, television, the internet, and social media, the greatest marketers in the world blaze a trail.
The technology of today is artificial intelligence, AI. As the next generation of greatest marketers of all time emerge, it’s a safe bet that they’ll be the marketers who put AI to good use.
The Greatest Marketers Of All Time
David Ogilvy (1911-1999)
David Ogilvy Quote
“The best ideas come as jokes. Make your thinking as funny as possible.”
Bill Bernbach (1911-1982)
Bill Bernbach Quote
“The purpose of advertising is to sell. That is what the client is paying for and if that goal does not permeate every idea you get, every word you write, every picture you take, you are a phony and you ought to get out of the business.”
Mary Wells Lawrence (1926-2018)
Mary Wells Lawrence Quote
“The best advertising should make you nervous about what you’re not buying.”
Leo Burnett (1891-1971)
Leo Burnett Quote
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Phil Dusenberry (1935-2018)
Phil Dusenberry Quote
“The most powerful element in advertising is the truth.”
Richard Huntington Quote
“The role of a creative leader is to ask the right questions, not have all the answers.”
Alison Lewis Quote
“Marketing is about creating a connection with people. It’s about understanding and meeting their needs, and finding ways to build relationships that last.”
Neil Patel Quote
“Don’t look back and ask, why? Look ahead and ask, why not?”
Seth Godin Quote
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
Gary Vaynerchuk Quote
“Retention is the game. The game in business is not how many customers you can get, it’s how many you can keep.”
The Greatest Marketers of All Time
These 10 marketers have made significant contributions to the industry and have left a lasting impact on the world of marketing. From innovative ad campaigns to digital marketing expertise, their insights and strategies continue to inspire and guide marketers today.
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