As Creators Become More Community-Oriented, Where Do Brands Fit?
Since the early days of social media, follower count has been used as one of…
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
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The Mathematics of Creator Marketing: Harnessing the Power of Social Algorithms
Let’s say a cosmetics brand is looking to promote eye makeup using creator marketing. The…
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3 Tips for Activating Creator Campaigns in the Metaverse
The metaverse has become an imaginative testing ground for online gaming, social media, and virtual…
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Hispanic Heritage Month Watch Guide
¡YA ES HORA! That’s right, it’s time to honor and celebrate Hispanic culture! In this…
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Back-to-School Was Different This Year—Here’s What That Means For Your Next Campaign
It’s that time of year again. Kids across the country are gearing up for the…
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Why More Brands Are Going All-In on Influencer Marketing
In search of real ROI, marketers are considering traditional digital ads a thing of the…
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Davis Burleson on Becoming a TikTok Star and Host of What’s Poppin’
BENlabs Podcast August 2022 1 Hr 14 Min Episode Summary Davis Burleson, up and coming…
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AI Can’t Replicate Creativity—But It Can Improve It
In the world of influencer marketing, creative AI can aid both sides of the industry…
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Run ads or place products in-show? Both are best, research finds
Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether…
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3 Ways AI Can Power Your Next Influencer Marketing or Product Placement Campaign
AI connects brand marketers and creators at scale, identifying potential relationships built on authenticity, intersectionality,…
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BEN Group Closes H1 2022 With Continued Growth, Client Expansion, and AI Patents and Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and…
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Scale Your Influencer Marketing Campaign With a Performance-Driven Strategy
With 73% of brands operating influencer marketing programs today, increasing visibility into campaign performance has…
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Back to School Watch Guide
Retire your passport, unpack your suitcase, and prepare your bookbag and lunch because school is…
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Meet Marcela Marañon, the First Latina Wheelchair User to Climb Mt. Kilimanjaro
When a car accident in 2002 rendered her an amputee paralyzed from the waist down,…
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How Brands Can Make Pride Last All Year Long
With more access to information than ever, today’s consumers approach brands with a significant degree…
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King Vader’s Journey from Vine to VFX. Part1.
BENlabs Podcast July 2022 50 min 29 sec Episode Summary Dominique Barrett aka King Vader…
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Streamers Test More Advertising Formats
Click here to download a PDF version of this report.
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The New Rules of In-Person Activations
As we see more cities begin to do away with COVID restrictions, it might seem…
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In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every…
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Industry Intel: Brands See Value Partnering with Gaming Creators
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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How Influencer Marketing Drives Measurable Conversions
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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BENlabs Take 5 with Anheuser Busch InBev’s Marketing Director
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
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What’s Inside Makes DOUBLE the Ad Revenue from Facebook Compared to Youtube!
BENlabs Podcast May 2022 1 Hr 3 Min Episode Summary Dan Markham from What’s Inside…
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Influencer Marketing is a Full-Funnel Strategy
Influencer marketing has matured into a full-funnel strategy. And the timing is perfect: as online…
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BEN Group Hits 2022 Running with Continued Business Growth, Global Client Expansion, and AI Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and…
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The Metaverse Will Be Led by Creators
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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Three Ways Brands Can Celebrate International Creator Day on April 23
Brand-creator partnerships are usually about creators amplifying the work of brands. On Creator Day, we…
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Foreign Language Content: More Barriers Fall To Audience Engagement
The reason behind this shift appears to be a simple one: it’s all about access.…
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Reality TV: Real Moments Deliver Real Brand Value
Click here to download a PDF version of this report.
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BENlabs Take 5 with a Property Masters Guild Founding Member
BEN connected with a founding member of the newly-launched Property Masters Guild, Hope Parrish to…
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Corridor Digital’s Jake Watson Takes on the Metaverse, Virtual Reality, and the Evolution of Content
BENlabs Podcast March 2022 1 Hr 21 Min Episode Summary Jake Watson and the Corridor…
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Meet the Team: VP Vanessa McCullers Gets Transparent About DEI at BEN
BEN’s VP of DEI and Strategy shares her passion for the work and talks about…
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Partnering with Celebrity Influencers: Tips for Brands
How can companies best partner with celebrity influencers? Here are tips for approaching and working…
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Grow Brand Awareness Intentionally with a Brand Lift Study
Brand awareness campaigns are often viewed as an exercise in volume: more exposure means more…
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Books, Content, and Food Suggestions for Black History Month
February 1st marks the first day of Black History Month. Though we recognize the contributions…
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BEN Group Celebrates End of 2021 with Viral Social Impact Campaigns and Continued YoY Business Growth
The Entertainment AI Company Welcomed New Hires and Clients, Continued its Mission to Empower Creators,…
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Meet the Team: GM Debbie Blevins on Joining BEN + What’s Next for Influencer Marketing
GM Debbie Blevins on Joining BEN + What’s Next for Influencer Marketing
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BENlabs Take 5 with the Property Masters Guild’s President
BEN connected with the President of the newly-launched Property Masters Guild, Joshua Meltzer to discuss…
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Zealous on Winning 2 Million Subscribers from Mr Beast
BENlabs Podcast December 2021 1 Hr 10 Min Episode Summary In this episode I sit…
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James Hobson on How to Keep Innovating
BENlabs Podcast November 2021 1 Hr 9 Min Episode Summary In this episode I sit…
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Successful Creators Need to DIVERSIFY
BENlabs Podcast November 2021 1 Hr 16 Min Episode Summary In this episode I sit…
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The Future Of AI in Entertainment Featuring Ben Taylor
BENlabs Podcast October 2021 1 Hr 8 Min Episode Summary In this episode I sit…
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Brent Rivera’s Secret to Creator Explosion? Content & Collaboration
BENlabs Podcast September 2021 46 Min 52 Sec Episode Summary In this episode I sit…
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Sam Sheffer’s Advice to Creators? Save Money!
BENlabs Podcast September 2021 1 Hr 21 Min Episode Summary In this episode I talk…
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CD42: Creators NEED Props for Success
BENlabs Podcast September 2021 54 Min 47 Sec Episode Summary In this episode I talk…
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CD40: Do You Want To Secceed? Look To The Latino Community
BENlabs Podcast September 2021 51 Min 48 Sec Episode Summary In this episode we talk…
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CD41: Zach King: How To Dominate TikTok
BENlabs Podcast September 2021 53 Min 37 Sec Episode Summary In this episode we talk…
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CD40: Hollywood NEEDS YouTube Analytics
BENlabs Podcast September 2021 55 Min 54 Sec Episode Summary In this episode we talk…
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CD39: Big Budget Movie Studios Battle Over Subscription Services
BENlabs Podcast September 2021 1 Hr 16 Min Episode Summary In this episode Chris Moore…
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Ep.38 The Next Wave Monetization of Live Streaming
BENlabs Podcast July 2021 49 Min 19 Sec Episode Summary In this episode we speak…
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CD38: Earn More Money During Your Live Streams With Stage Ten
BENlabs Podcast February 2021 49 Min 19 Sec Episode Summary In this episode we speak…
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CD37: Finding The RIGHT Way To Connect With Influencer
BENlabs Podcast February 2021 47 Min 28 Sec Episode Summary In this episode we speak…
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CD36: YouTube Gamer Muselk’s Insane 140 Hour work week
BENlabs Podcast February 2021 1 Hr Episode Summary In this episode we speak with Elliott…
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CD35: The Ultimate Goal is NOT Money It’s Attention
BENlabs Podcast January 2021 58 Min 34 Sec Episode Summary In this episode we speak…
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CD34: Gaming is the Most Disruptive Industry That Exists
BENlabs Podcast November 2020 1 Hr 12 Min Episode Summary In this episode we speak…
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CD33: Capitalizing on the New Wave of Short Form Content
BENlabs Podcast November 2020 1 Hr 8 Min Episode Summary In this episode we speak…
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CD32: Secrets to Paid Subscribers on Facebook with Ladbaby
BENlabs Podcast November 2020 54 Min 15 Sec Episode Summary In this episode we talk…
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CD30: The Next Billionaire will be an Influencer!
BENlabs Podcast May 2020 44 Min 30 Sec Episode Summary In this episode Derral Eves…
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CD29: Branding Success: The Right Influencer w/ the Right Product
BENlabs Podcast May 2020 47 Min 23 Sec Episode Summary In this episode we discuss…
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CD:28 Data Doesn’t Lie: Messaging is Greater than Creative w/ Jeffrey Harmon
BENlabs Podcast May 2020 1 Hr 9 Min Episode Summary Jeffrey Harmon, Co Founder of…
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CD27: Building Products your Audience will Love! w/<br>JerryRigEverthing
BENlabs Podcast April 2020 59 Min 15 Sec Episode Summary Join us as we talk…
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CD26: Is MrBeast a YouTube GENIUS or a Clickbait King?
BENlabs Podcast February 2020 1 Hr 18 Min Episode Summary Jimmy “MrBeast” Donaldson comes to…
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CD25: Benji Travis Shares His Top Brand deal Tricks
BENlabs Podcast December 2019 58 Min 21 sec Episode Summary When Benji’s wife began creating…
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CD24: Stay relevant, expand your content on multiple platforms
BENlabs Podcast November 2019 45 Min 25 Sec Episode Summary Carly Incontro and Erin Gilfoy…
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CD23: It’s a CRAZY time and people need to laugh – All Things Comedy CEO Mike Bertolina
BENlabs Podcast October 2019 50 Min 35 Sec Episode Summary All Things Comedy CEO/President Mike…
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CD21: Matt Stephanina – crossing his social media brand into mainstream media growth
BENlabs Podcast October 2019 1 Hr 6 Min Episode Summary In this video Matt Stephanina…
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CD22: Heath Hussar’s pivot from Defunct Vine to YouTube
BENlabs Podcast October 2019 36 Min 54 Sec Episode Summary Heath Hussar, vlogger extraordinaire comes…
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CD20: Empower Artist, That’s What’s Remembered in History – Reed Duchscher
BENlabs Podcast October 2019 57 Min 55 Sec Episode Summary The creator of Night Media,…
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CD19: The marketing industry is just lazy with Derral Eves
BENlabs Podcast September 2019 53 Min 9 Sec Episode Summary Derral Eves is one of…
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CD18: Consistency is Awesome Quality is Better with PrestonPlayz
BENlabs Podcast September 2019 1 Hr 1 Min Episode Summary Preston Arsement better known as…
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CD17: The World of YouTube’s Quasi Legal System – LegalEagle Devin Stone
BENlabs Podcast September 2019 58 Min 5 Sec Episode Summary The creator of LegalEagle Devin…
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CD16: It Doesn’t Really Matter If It’s Illegal Or Not – Corridor Digital
BENlabs Podcast August 2019 56 Min 6 Sec Episode Summary Corridor Digital has amassed over…
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CD15: Un-traditionalist and the convergence of the digital industry with Deniese Davis
BENlabs Podcast August 2019 1 Hr 6 Min Episode Summary Deniese Davis, COO of Color…
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CD14: I’m Quitting My Job at LinkedIn to make YouTube videos with Carter Sharer and Lizzy Chang
BENlabs Podcast August 2019 1 Hr 6 Min Episode Summary Carter and Lizzy are Social…
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CD12: Future of Influencers is the of TV today Ricky Ray Butler & Derral
BENlabs Podcast August 2019 55 Min 20 Sec Episode Summary CEO of Branded Entertainment Network…
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CD13: Knee deer into Hollywood Steve Sandoval
BENlabs Podcast August 2019 55 Min 57 Sec Episode Summary CD13: Knee deep into Hollywood…
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CD11: Be your own media company. Build your own ladders with Think Media’s Sean Cannell
BENlabs Podcast July 2019 1 Hr 3 Min Episode Summary Listed by Forbes as one…
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CD9: Inverted Technological Innovation, Empowering Creators with Tubefilter CEO Drew Baldwin
BENlabs Podcast June 2019 58 Min 58 Sec Episode Summary Drew Baldwin is an advocate…
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CD10: 215 Song Parodies Copyright Claims. Project Zorgo and Ninja Hackers. with Chad Wild Clay and VY Qwaint
BENlabs Podcast June 2019 53 Min 19 Sec Episode Summary Chad and Vy have been…
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CD8: LinkedIn Native Video. Influencer Fraud. Pods, Bots & Glots with Goldie Chan!
BENlabs Podcast June 2019 1 Hr 10 Min Episode Summary CD 8: Linkedin Native Video.…
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CD7: Agents Influencers and Craziness. Esports and Gamers Disrupting Entertainment
BENlabs Podcast May 2019 1 Hr Episode Summary Liam Chivers. Liam is a highly successful…
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CD6: VidCon & the Evolution of the Digital Industry. Disrupting old Media & Creating New Ones. Talking with Jim Louderback GM of VidCon
BENlabs Podcast May 2019 46 Min 55 Sec Episode Summary Jim Louderback. Jim is one…
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CD5: Content is the Modern Day Cocaine. The Power of Story Telling. The Year of Instagram Video. Talking with Jon Youshei
BENlabs Podcast May 2019 54 Min 21 Sec Episode Summary CD 5: Content is the…
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CD 4: Fine Brothers Entertainment. Building Teams and Processes. Creativity and Busting Out of Hamster Wheel. Talking with Rafi Fine & Marc Hustvedt
BENlabs Podcast May 2019 1 Hr 21 Min Episode Summary Today we talk with Rafi…
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CD 2: YouTube Algorithms. Artificial Intelligence & Clickbait. Talking with MatPat & Stephanie
BENlabs Podcast April 2019 1 Hr 28 Min Episode Summary Today we talk with one…
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CD 1: Disrupting Hollywood. Creators Are The New Studios. Talking With Chris Moore
BENlabs Podcast April 2019 1 Hr 08 Min Episode Summary In this episode, we sit…
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