Insight

Webinar – Driving Brand Affinity Using Entertainment as a Marketing Channel

Did you miss Erin Schmidt’s webinar last week? No worries, we have you covered!

Starting out, Erin talked about the three main issues facing Brands:

  • Ad avoidance by audiences
  • Decentralization across content and platforms
  • Lack of intelligence around audiences

BENlabs uses AI to help Brands follow audiences and find the most engagement. By mapping the entire entertainment landscape, BENlabs is able to see how audiences truly engage in content, not just the demographics. This allows us to see how content will perform both in the short-term and over time. We also have a culture impact metric that measures how a Brand fares in the content they are in.

Brands looking to reach audiences in this fragmented landscape can take advantage of these tools through product placement.

And why product placement? Watch full highlights of the webinar to find out more about how product placement can benefit your Brand.

About this presentation

BENlabs is a tenured, holistic company that is solution-agnostic and data-based. Erin Schmidt is Chief Product Placement Officer at BENlabs. 

Check Out More News & Insights

James Myrick speaks about AI marketing strategies
Harnessing AI for Data-Driven Marketing Success
James Myrick, GM of AI SaaS at BENlabs, offers a high-level view
Overlapping blue dialogue bubbles

PP Integrations

Ask BENlabs | How Does a Car End Up in a Movie or TV Show?
Simply put, many people just don’t know how an EV would fit
Chef Andre Rush saluting in chef's whites

Influencer

Chef Andre Rush: A Creator’s Journey from Army Greens to Chef’s Whites
Chris @authentic_traveling is on a quest to share a community-first perspective of
Make your Brand Product Integration Stand out

Let’s create something great together

Provide us your information and we’ll get in touch!

Already have an account? Contact us through our Help Center.