Song selection sets the tone for an affecting, introspective GAPBody Love campaign.
Music
Song clearance for the GAPBody Love Your You campaign.
THE OBJECTIVE
GAP needed a song that captured the emotion and cadence of their new GAPBody ad campaign, encouraging women to embrace the body their in.
THE SOLUTION
BEN cleared the rights to Jasmine Thompson’s stripped-down cover of “Ain’t Nobody” (originally made famous by Rufus & Chaka Kahn). The contract included a creative deal structured allowing for the release of several video vignettes over the course of several months.
THE RESULTS
The song selection sets the tone for an affecting, introspective campaign that reminds us to love who we are.
