About BENJAMIN MOORE
Benjamin Moore is an American manufacturer of premium and commercial paints, stains and other architectural coatings, founded in 1883 in Brooklyn, New York. They offer more than 3500 colors and premium paint products.
Client Location
Montvale, New Jersey
Campaign snapshot
60%
viewers had a more positive opinion after viewing
17%
increased store visitation from audience
50%
viewers would switch to Benjamin Moore
THE CHALLENGE
BENlabs integrated Benjamin Moore into authentic moments inside entertainment to maximize awareness for their paint and highlight the ‘Color Portfolio’ application. Campaigns engaged a younger, more diverse audience whom they aren’t currently reaching through traditional media spends.
Play Video
Walker, Texas Ranger and Benjamin Moore Paint
