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Case Study: Benjamin Moore

Benjamin Moore Adds Coats of Results Using Product Placement

About BENJAMIN MOORE

Benjamin Moore is an American manufacturer of premium and commercial paints, stains and other architectural coatings, founded in 1883 in Brooklyn, New York. They offer more than 3500 colors and premium paint products.

Client Location

Montvale, New Jersey

Campaign snapshot
60%

viewers had a more positive opinion after viewing

17%

increased store visitation from audience

50%

viewers would switch to Benjamin Moore

THE CHALLENGE

BENlabs integrated Benjamin Moore into authentic moments inside entertainment to maximize awareness for their paint and highlight the ‘Color Portfolio’ application. Campaigns engaged a younger, more diverse audience whom they aren’t currently reaching through traditional media spends.

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Walker, Texas Ranger and Benjamin Moore Paint

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