Case Study

Product Placement

Vrbo is a growing leader in the online vacation rental marketplace, helping travelers book private-owned properties all over the world. Vrbo wanted to increase brand awareness and its global footprint by integrating into family-centric moments of “togetherness” inside content spanning all entertainment verticals. BEN aligned the brand with authentic family storylines in streaming, linear, and film content finding moments where groups were booking vacation destinations to spend time together. Product integrations increased brand awareness by showcasing vacation rental offerings to their target demographic which increased several brand KPIs.

unaided brand
recall

felt Vrbo is “good for
traveling with friends & family”

brand consideration

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