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Case Study

Product Placement

Tropicana Brands needed to connect with consumers otherwise unreachable through traditional advertising. They tasked BENlabs with integrating Naked Juice and Kevita into popular content to engage key audience segments everywhere and directly lift sales. BENlabs aligned the brands with relevant on-brand characters that appealed to their target audience and secured scenes inside stories relatable to the everyday consumer to support situational brand salience.

Lift in sales among
key audience group

Unaided recall
across brands

Lift in purchase

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