Welcome to the BENlabs Book Club.
Each month, we’ll read a marketing book, share some key take-aways and context for marketers, and let you know if the book is worth your time.
On the first Monday of each month, we’ll introduce the book we’re reading. We’ll close it out on the last Tuesday of the month sharing our synopsis and review, along with key take-aways.
With that in mind the first book to get the BENlabs Book Club treatment is…
The Age of Influence: The Power of Influencers to Elevate Your Brand
By Neal Schaffer
“The Age of Influence: The Power of Influencers to Elevate Your Brand” is a comprehensive guide to influencer marketing, exploring how brands can partner with content creators to tap the power of their influence with audiences.
The book offers insights into the history and evolution of influencer marketing, as well as practical strategies for identifying, collaborating with, and measuring the success of influencer marketing campaigns.
With real-world case studies and examples, “The Age of Influence” is an essential read for anyone looking to gain a deeper understanding into the influencer marketing world.
See You Soon
Check back later this month for our review and takeaways from “The Age of Influence: The Power of Influencers to Elevate Your Brand.”
Or better yet, subscribe to The Lab, the BENlabs newsletter, to see our monthly BENlabs Book Club selection along with insights across content influencer, product placement and music marketing, delivered to your inbox.