Choosing the Right Influencer: A Guide for Successful Partnerships
Influencer marketing is a powerful way for companies to connect with audiences. Businesses can expand…
Read MoreInfluencer marketing is a powerful way for companies to connect with audiences. Businesses can expand…
Read MoreArtificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing and customer…
Read MoreMarketing automation is like autopilot: smart and helpful but not to be completely relied upon…
Read MoreMarketing has its own language. A stream of shorthands, buzzwords, acronyms, and initialisms. It’s practically…
Read MoreMarketers turn to influencer marketing to show their brand, product or service in the best…
Read MoreDriven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
Read MoreAs the online retail space gets more crowded, brands are leaning on creators to expand…
Read MoreLearn more about some of the gaming industry’s top creators. A new brand partnership in…
Read MoreBEN Group Unveils a Suite of New AI Driven Creator Economy Tools
Read MoreYou’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
Read MoreCollaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
Read MoreFrom Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
Read MoreIn the world of influencer marketing, creative AI can aid both sides of the industry…
Read MoreWith 73% of brands operating influencer marketing programs today, increasing visibility into campaign performance has…
Read MoreWhen a car accident in 2002 rendered her an amputee paralyzed from the waist down,…
Read MoreWith more access to information than ever, today’s consumers approach brands with a significant degree…
Read MoreAs we see more cities begin to do away with COVID restrictions, it might seem…
Read MoreInfluencer marketing has matured into a full-funnel strategy. And the timing is perfect: as online…
Read MoreThere’s a lot of hype around the metaverse today—and for the most part, it’s too…
Read MoreBrand-creator partnerships are usually about creators amplifying the work of brands. On Creator Day, we…
Read MoreBEN’s VP of DEI and Strategy shares her passion for the work and talks about…
Read MoreHow can companies best partner with celebrity influencers? Here are tips for approaching and working…
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