10 Things Every Influencer Wishes Marketers Knew Before Reaching Out
Reaching out to content creator influencers might feel like the best place to start an…
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Is AI Going To Steal My Job? An AI’s Guide For Marketers and Content Creators
AI is the future. We like to think of it as computers doing computer things…
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How To Tell If An Influencer’s Followers Are Real Or Fake
Follower count is a leading indicator when marketers evaluate content influencers. It makes sense: the…
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How AI is Changing the Landscape of Video Production
AI (artificial intelligence) may not be out for our jobs but the people who know…
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How Do Influencers Get Paid?
Marketers love influence as an authentic way to connect with people. The big question, for…
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Best Influencer Marketing Campaigns for Marketers to Follow
When it’s done well, influencer marketing boosts revenue and brand exposure. Partnering with aligned content…
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Choosing the Right Influencer: A Guide for Successful Partnerships
Influencer marketing is a powerful way for companies to connect with audiences. Businesses can expand…
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The Impact of AI on Marketing: Opportunities and Challenges
Artificial intelligence (AI) has the potential to revolutionize the way businesses approach marketing and customer…
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What Is Marketing Automation?
Marketing automation is like autopilot: smart and helpful but not to be completely relied upon…
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The Marketing Glossary: 47 Essential Terms Every Marketer Should Know
Marketing has its own language. A stream of shorthands, buzzwords, acronyms, and initialisms. It’s practically…
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How To Track Influencer Marketing Success and ROI
Marketers turn to influencer marketing to show their brand, product or service in the best…
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3 Tips for Creator Campaigns in Tech
Driven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and…
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3 Tips for Creator Campaigns in Retail
As the online retail space gets more crowded, brands are leaning on creators to expand…
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22 Gaming Creators Brands Should Have on Their Radar
Learn more about some of the gaming industry’s top creators. A new brand partnership in…
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BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
BEN Group Unveils a Suite of New AI Driven Creator Economy Tools
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4 Tips for Producing Standout Holiday Creator Campaigns
You’ve probably already seen Christmas decorations on shelves at your local store. Believe it or…
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Affiliate Marketing Versus Creator Partnerships: What’s Right For Your Brand?
Collaborating with creators is now table-stakes for brands: 90% of them believe working with creators…
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More Than Just A Product: Here’s Why Your Brand Values Matter
From Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand,…
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AI Can’t Replicate Creativity—But It Can Improve It
In the world of influencer marketing, creative AI can aid both sides of the industry…
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Scale Your Influencer Marketing Campaign With a Performance-Driven Strategy
With 73% of brands operating influencer marketing programs today, increasing visibility into campaign performance has…
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Meet Marcela Marañon, the First Latina Wheelchair User to Climb Mt. Kilimanjaro
When a car accident in 2002 rendered her an amputee paralyzed from the waist down,…
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How Brands Can Make Pride Last All Year Long
With more access to information than ever, today’s consumers approach brands with a significant degree…
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The New Rules of In-Person Activations
As we see more cities begin to do away with COVID restrictions, it might seem…
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Influencer Marketing is a Full-Funnel Strategy
Influencer marketing has matured into a full-funnel strategy. And the timing is perfect: as online…
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The Metaverse Will Be Led by Creators
There’s a lot of hype around the metaverse today—and for the most part, it’s too…
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Three Ways Brands Can Celebrate International Creator Day on April 23
Brand-creator partnerships are usually about creators amplifying the work of brands. On Creator Day, we…
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Meet the Team: VP Vanessa McCullers Gets Transparent About DEI at BEN
BEN’s VP of DEI and Strategy shares her passion for the work and talks about…
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Partnering with Celebrity Influencers: Tips for Brands
How can companies best partner with celebrity influencers? Here are tips for approaching and working…
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