Six Women in Gaming You Need to Know

Female and female-identifying players make up 45% of console gamers and 75% of mobile gamers. But when it comes to female representation in the creator economy, there’s some work to do. In fact, though female creators have been on the rise since 2021, they still only represent 5% of the top 1,000 gaming creators. One possible explanation? Even though there’s as many female gamers as there are male, the gaming industry as a whole—game company executives, developers, designers, etc—remains male-dominated. 
 
But things are slowly changing as the top gaming brands start to recognize that by working with predominantly male creators, they’re missing a huge opportunity to reach their female audience through partnerships with creators they can relate to.  
 
At BEN, we consistently see brands actively seeking a more diverse pool of creators, with female gamers often delivering results that exceed companies’ expectations. Last year, when we teamed up with Square Enix for the launch of its “Life Is Strange: True Colors,” game, the brand was adamant about partnering with creators that could relate to—and convey—the inclusive message of the game. And the results spoke for themselves. Because she felt such a connection to the protagonist in the narrative-based game, creator Lil_Lexi not only streamed highly engaging gameplay, but actually demonstrated her commitment and passion for the partnership by playing beyond her contracted time, streaming the game in full.
 
As gaming companies continue to deepen their dependence on creator marketing, female creators must be top of mind. From Sweden to SoCal, here are six female gaming powerhouses we love: